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5 Business Myths About the Mobile Industry
While there is no better time than the present for entrepreneurs to break into the world of mobile, there are some misconceptions that need to be addressed.
What Does Mobile Success Really Look Like?
Whether you're a mobile startup or a well-established brand, accurately defining your goals is a significant step on your way to mobile success.
The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere
Email seems so old school, but when you get the essentials right it sizzles.
Facebook (Barely) Updates Its Logo for the First Time in 10 Years
You probably didn't even notice.
Kim Lachance Shandrow
Rebranding? Don't Forget Your Mobile Strategy
Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
It's Nice Somebody Installed Your App But Is Anybody Using It?
Marketers need a plan for engaging customers who install apps and forget about them.
What They Haven't Told You About Mobile-First Marketing
While many brands understand the importance of a strong mobile presence, they do not necessarily know how to get there.
4 Critical Things Every Business Must Know About Mobile Marketing
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
22 Industries That Are Cashing in on Mobile Marketing (Infographic)
Our phone screens have become the main pinboards for our 'favorites' as we mobilize our lives.
An App That Engages Customers Is Not Automatically an App That Makes Money
Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
The Future of Social Is Messaging Apps, But How Do Brands Fit In?
The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
In Today's World, Only the Constant Marketer Survives
Thanks to mobile technology, we're in the midst of the true marketing revolution. -- and it has nothing to do with mobile ads.
3 Essential Tips for Marketing to Millennials
Learn how to market to one of the fastest-growing and most influential consumer groups in the world.
Mobile Marketing That Makes Sense
Customers are now searching for and viewing their favorite businesses on their phones much more often than their desktops computers.
This Valentine's Day Discover your True Love in 6 Simple Steps
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