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News and Articles About Mobile Marketing
There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015
Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
Did 2014's Marketing Predictions Come True? (Infographic)
A look back at some of the top predictions of the year, and whether they were accurate.
10 Tweaks That Instantly Increase Mobile Conversion Rates
Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
3 Social-Marketing Predictions for 2015
The transformation of shopping by the convergence of mobile devices and social media will only accelerate.
5 Marketing Trends That Didn't Go Well in 2014
Ditch these flops as we head into the new year.
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
How Retailers Can Compete With Amazon This Holiday Season, and Beyond
While many purchases are still made online, consumers still appreciate their local shops and the ability to discover items.
5 Tricks to Creating Compelling Mobile Ads
To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Lisa Hoover McGreevy
The Content Marketer's Guide To Black Friday
With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
4 Strategies to Stop Shopping Cart Abandonment on Mobile
So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
Variety Is the Spice of Social-Media Life, Too
Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
5 Tips to Make Your In-Store Mobile Marketing More Engaging
When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.
Your Content-Delivery Strategy Can't Start and End at Mobile
Focusing on only one experience can quickly lead to your marketing becoming outdated.
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