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Today's Most Read
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News and Articles About Mobile Marketing
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You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.
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A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
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In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
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Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
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The millennial generation is driving the biggest changes in how companies develop and market products and services.
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Success is never guaranteed but when we get the basics right, it is much more likely.
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In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.
The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile
Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
11 Helpful Tools for Every Step of Building a Mobile App
Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
Why You Must Message Customers as Thoughtfully as You Do Friends
The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
5 Strategies to Get Your Users to Market Your Mobile App for You
If you're looking for new customers, look no further than the people already using your product.
12 Simple Strategies for Building Your Mobile-Marketing List
The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
The 7 Deadly Digital Sins
Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.
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