Mobile Marketing

News and Articles About Mobile Marketing

Making Mobile Marketing Work for Your Business

Marketers offer insights on gauging the best ways to engage with your customers on the go.

5 Mobile Marketing Questions Every Business Owner Needs Answered

No-nonsense advice on how you can be more mobile friendly without all the guesswork.

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.

How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.

Three Ways to Keep Your Customers Coming Back

Entrepreneurs share their best strategies for turning existing clients into the most loyal ones.

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.

How Stampt Is Updating Customer Loyalty Cards

Slimmer wallets and lighter keychains: Mobile marketing startup Stampt is helping make customer loyalty cards as simple as pulling out your phone.

Three Tips for Getting Started on Foursquare

Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.

The Top Five Mobile Marketing Mistakes

Many business owners are still trying to work out the kinks in their mobile marketing plan. Here are some common pitfalls to avoid.

Create Card-Free Rewards Programs with Apps

Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.

How to 'Mobilize' Your Social Media Marketing

Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.

How One Small Company Is Using QR Codes

Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?

Five Tips for Mobile Marketing Beyond Text-Message Ads

Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.

Six Tips for Mobile Marketing to Engage Customers

Consider these ways to stay in front of mobile customers in a two-way dialogue.

Five Ways to Win a Sale Using Your Customer's Mobile

Now that just about everyone is carrying a cell phone, it's time to consider how to make mobile part of your marketing.

A New iPhone App Gives Local Businesses Marketing Muscle

Local business marketing goes mobile via MerchantCircle. How it works for one computer-repair shop that makes house calls.

Insights: Foursquare's Dennis Crowley on Mobile Marketing

The co-founder of the popular mobile app offers tips for marketers looking to get the most out of Foursquare.

Insights: Shopkick's Cyriac Roeding on Mobile Tools in Retail Stores

The mobile marketing entrepreneur talks about the mobile and the physical worlds of retail.

10 Ways to Find Customers with Mobile Marketing

As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.

Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.

New Year's Resolutions for Entrepreneurs

Want to raise your game in 2011? Here's advice to get started now.
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