Modern Marketing- PR & Product Placement
Branding
The World is Changing and Your Brand is Dying. Here's How to Create and Champion An Evolving Brand
For a brand to become more human and successful, it must change, evolve and take risks — ultimately leading to its longevity.
Growth Strategies
The Role of PR in the Changing B2B Landscape
A solid PR strategy can make a company scale new heights and can enable companies to connect with partners, suppliers, customers and investors that help them grow
Marketing
For Product Placement Marketing, It's All About the Moolah
Marketers are finding new places beyond film and television to promote their products.
Marketing
Want James Bond to Use Your Product? Hand Over $5 Million and Be 'the Best.'
Hacked emails show that product placement in a Bond film isn't easy.
Starting a Business
3 Ways to Discover Your Unique Selling Proposition
You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.