Mondelez International

News and Articles About Mondelez International

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
Starbucks to Pay Kraft $2.8 Billion Over Packaged Coffee Dispute

Starbucks to Pay Kraft $2.8 Billion Over Packaged Coffee Dispute

An arbitrator said Starbucks owes Kraft $2.8 billion for breaking a packaged coffee contract, forcing the coffee giant to revise its latest earnings.
The 10 Biggest IPOs Ever

The 10 Biggest IPOs Ever

Twitter may be one of the most talked-about IPOs of the year, but it's nothing in size compared to these guys.

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