Niche marketing http://www.entrepreneur.com/topic/niche-marketing The latest news, videos, and discussion topics on Niche marketing en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Thu, 26 Jun 2014 16:00:00 GMT This Company Makes Money by Letting Civilians Drive Military Vehicles "We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum Thu, 26 Jun 2014 16:00:00 GMT http://www.entrepreneur.com/article/234887 http://www.entrepreneur.com/article/234887 Jason Ankeny "We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum How to Engage Bloggers to Build Your Following One startup CEO on how he underestimated the power of this disruptive marketing resource. Tue, 03 Jun 2014 19:45:00 GMT http://www.entrepreneur.com/video/234490 http://www.entrepreneur.com/video/234490 Tanya Benedicto Klich One startup CEO on how he underestimated the power of this disruptive marketing resource. The 3 Keys to a Successful Crowdfunding Campaign Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else. Fri, 30 May 2014 15:30:00 GMT http://www.entrepreneur.com/article/234298 http://www.entrepreneur.com/article/234298 Christopher Hawker Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else. Start These 8 Niche Cleaning Businesses Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry. Tue, 15 Apr 2014 19:30:00 GMT http://www.entrepreneur.com/article/232941 http://www.entrepreneur.com/article/232941 Entrepreneur Bookstore Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry. How to Position a Brand for Breakthrough Success The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering. Tue, 08 Apr 2014 19:30:00 GMT http://www.entrepreneur.com/article/232812 http://www.entrepreneur.com/article/232812 Gary Smith The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering. How Blind Smartphone Users Helped This Startup Test the Waters The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market. Mon, 14 Oct 2013 14:30:00 GMT http://www.entrepreneur.com/article/229387 http://www.entrepreneur.com/article/229387 Sarah Green The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market. How Niche Players Can Compete Against Big Brands Being the little fish in a small pond can be advantageous for young entrepreneurs. Mon, 06 May 2013 12:30:00 GMT http://www.entrepreneur.com/article/226496 http://www.entrepreneur.com/article/226496 Adam Toren Being the little fish in a small pond can be advantageous for young entrepreneurs. Defining Your Market in 7 Steps No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success. Wed, 13 Feb 2013 13:31:00 GMT http://www.entrepreneur.com/article/225656 http://www.entrepreneur.com/article/225656 Entrepreneur Staff No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success. College Entrepreneur Dives Into Niche Business A University of Oregon grad turns his love of coral into a thriving niche business. Sat, 12 Jan 2013 08:00:00 GMT http://www.entrepreneur.com/article/225020 http://www.entrepreneur.com/article/225020 Jodi Helmer A University of Oregon grad turns his love of coral into a thriving niche business. How a Leather Designer Keeps Musicians Traveling in Style Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick. Sat, 29 Dec 2012 08:00:00 GMT http://www.entrepreneur.com/article/225019 http://www.entrepreneur.com/article/225019 Judy Sutton Taylor Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick. No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors Get money from those who have it! Wed, 31 Oct 2012 15:14:00 GMT http://www.entrepreneur.com/product/224860 http://www.entrepreneur.com/product/224860 Dan S. Kennedy & Chip Kessler Get money from those who have it! Startups Take on the Business of Education A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges. Mon, 08 Oct 2012 08:00:00 GMT http://www.entrepreneur.com/article/224565 http://www.entrepreneur.com/article/224565 Jeff Wuorio A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges. To Find Your Next Great Business Idea, Narrow Your Focus A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable. Fri, 21 Sep 2012 03:00:00 GMT http://www.entrepreneur.com/article/224463 http://www.entrepreneur.com/article/224463 Brad Sugars A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable. Four Fitness Startups Find a Unique Workout Niche Boutique health clubs are competing with established players like 24 Hour Fitness by creating unique ways to break a sweat. Here are four that are changing the way we work out. Sat, 28 Jul 2012 04:00:00 GMT http://www.entrepreneur.com/article/223783 http://www.entrepreneur.com/article/223783 Katherine Duncan Boutique health clubs are competing with established players like 24 Hour Fitness by creating unique ways to break a sweat. Here are four that are changing the way we work out. Eggs? Grilled Cheese? Food Chains Say 'Niche' Pays Restaurant franchises with a narrow--or even singular--focus are serving up high-concept takes on familiar, simple foods. Here's how to do one thing, and do it well. Thu, 26 Jul 2012 04:00:00 GMT http://www.entrepreneur.com/article/223844 http://www.entrepreneur.com/article/223844 Jason Daley Restaurant franchises with a narrow--or even singular--focus are serving up high-concept takes on familiar, simple foods. Here's how to do one thing, and do it well. How to Compete with the Big Chains? Think Locally With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence. Tue, 24 Jul 2012 10:33:00 GMT http://www.entrepreneur.com/blog/224068 http://www.entrepreneur.com/blog/224068 Mikal E. Belicove With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence. Fertility Yoga, Anyone? Entrepreneurs Tap Growing Holistic Niche for Women With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help. Thu, 07 Jun 2012 02:00:00 GMT http://www.entrepreneur.com/article/223743 http://www.entrepreneur.com/article/223743 Cheryl Winokur Munk With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help. Karmaloop's Greg Selkoe on Social Media and the Verge Culture A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace. Fri, 27 Apr 2012 05:00:00 GMT http://www.entrepreneur.com/article/223434 http://www.entrepreneur.com/article/223434 Maria Muto-Porter A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace. Three Ways to Get a Niche Product into Retailers After inventing a wallet that keeps people's credit-card data safe, Michael Aiello of DIFRWear faced a dual challenge: Educating customers about his unusual product, then getting retailers to sell it. Tue, 27 Mar 2012 11:00:00 GMT http://www.entrepreneur.com/video/223224 http://www.entrepreneur.com/video/223224 Colleen DeBaise After inventing a wallet that keeps people's credit-card data safe, Michael Aiello of DIFRWear faced a dual challenge: Educating customers about his unusual product, then getting retailers to sell it. In Amish Country, A Lesson in Niche Marketing A business that caters to a specialized community offers lessons in narrowing the focus. Wed, 21 Mar 2012 06:00:00 GMT http://www.entrepreneur.com/article/223108 http://www.entrepreneur.com/article/223108 Erika Napoletano A business that caters to a specialized community offers lessons in narrowing the focus.