News and Articles About Niche marketing
The billionaire entrepreneur talks about how he carved a niche for Virgin Atlantic as a value brand in its market segment.
Here's how some retailers managed to thrive despite the nation's economic malaise.
Whether you're a pioneer or a latecomer in a competitive industry, here are strategies to stay ahead of the pack.
Three turnaround strategies to survive, and thrive, beyond the recession.
When it comes to turning moms into customers, these tweeters have insights in spades.
A simple service can win big in a small market.