Niche marketing

News and Articles About Niche marketing

Three Ways to Get a Niche Product into Retailers

After inventing a wallet that keeps people's credit-card data safe, Michael Aiello of DIFRWear faced a dual challenge: Educating customers about his unusual product, then getting retailers to sell it.

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.

How to Start a Business in a Recession

Economic cycles come and go, but businesses must thrive in good times and bad. Fat Straws Bubble Tea's Terry Pham launched during a recession and survived two downturns. Learn how Pham and other entrepreneurs made a go of it in tough times.

Richard Branson on Why Biggest Doesn't Mean Best

The billionaire entrepreneur talks about how he carved a niche for Virgin Atlantic as a value brand in its market segment.

Small Business Lessons from the Hottest Retailers

Here's how some retailers managed to thrive despite the nation's economic malaise.

Three Ways to Find an Edge in a Crowded Market

Whether you're a pioneer or a latecomer in a competitive industry, here are strategies to stay ahead of the pack.

How to Stage a Small-Business Comeback

Three turnaround strategies to survive, and thrive, beyond the recession.

Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.

5 Steps to Building a Successful Niche Business

A simple service can win big in a small market.
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