Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
America has an insatiable appetite for the undead -- and survivalist zomb-preneurs are rising up to meet the creepy demand.
Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
You can now find a mate based on the compatibility of your pheromones, voice pitch and dietary restrictions.
A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.
Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.
"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum
One startup CEO on how he underestimated the power of this disruptive marketing resource.
Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.
Our expert says that when competing against major, established players, differentiating yourself is the key to success.
Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry.
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Starting a Business
The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.
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