Niche marketing

News and Articles About Niche marketing

Richard Branson on Why Biggest Doesn't Mean Best

Richard Branson on Why Biggest Doesn't Mean Best

The billionaire entrepreneur talks about how he carved a niche for Virgin Atlantic as a value brand in its market segment.
Small Business Lessons from the Hottest Retailers

Small Business Lessons from the Hottest Retailers

Here's how some retailers managed to thrive despite the nation's economic malaise.
Three Ways to Find an Edge in a Crowded Market

Three Ways to Find an Edge in a Crowded Market

Whether you're a pioneer or a latecomer in a competitive industry, here are strategies to stay ahead of the pack.
How to Stage a Small-Business Comeback

How to Stage a Small-Business Comeback

Three turnaround strategies to survive, and thrive, beyond the recession.
Five to Follow on Twitter for Marketing to Moms

Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.

5 Steps to Building a Successful Niche Business

A simple service can win big in a small market.

Creating a Market Niche

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