News and Articles About Niche marketing
A business that caters to a specialized community offers lessons in narrowing the focus.
In the business of love, nothing is sacred -- not even candy hearts and red roses.
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Economic cycles come and go, but businesses must thrive in good times and bad. Fat Straws Bubble Tea's Terry Pham launched during a recession and survived two downturns. Learn how Pham and other entrepreneurs made a go of it in tough times.
The billionaire entrepreneur talks about how he carved a niche for Virgin Atlantic as a value brand in its market segment.
Here's how some retailers managed to thrive despite the nation's economic malaise.
Whether you're a pioneer or a latecomer in a competitive industry, here are strategies to stay ahead of the pack.
Three turnaround strategies to survive, and thrive, beyond the recession.
When it comes to turning moms into customers, these tweeters have insights in spades.
A simple service can win big in a small market.
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