Niche marketing

News and Articles About Niche marketing

An Insider's Perspective on Wooing Investors to Your Startup
VC Funding

An Insider's Perspective on Wooing Investors to Your Startup

Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.
This Company Makes Money by Letting Civilians Drive Military Vehicles
Business Unusual

This Company Makes Money by Letting Civilians Drive Military Vehicles

"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum
Jason Ankeny
How to Engage Bloggers to Build Your Following
Marketing

How to Engage Bloggers to Build Your Following

One startup CEO on how he underestimated the power of this disruptive marketing resource.
Tanya Benedicto Klich
Presented by
The 3 Keys to a Successful Crowdfunding Campaign
Crowdfunding

The 3 Keys to a Successful Crowdfunding Campaign

Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.
Christopher Hawker

Looking to Stand Out? Stake Out Your Niche

Our expert says that when competing against major, established players, differentiating yourself is the key to success.
Omer Shai
Start These 8 Niche Cleaning Businesses
Startup Kit

Start These 8 Niche Cleaning Businesses

Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry.
How to Position a Brand for Breakthrough Success
Branding

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Gary Smith
How Blind Smartphone Users Helped This Startup Test the Waters
Starting a Business

How Blind Smartphone Users Helped This Startup Test the Waters

The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.
Sarah Green
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How Niche Players Can Compete Against Big Brands
Starting a Business

How Niche Players Can Compete Against Big Brands

Being the little fish in a small pond can be advantageous for young entrepreneurs.
Adam Toren
Defining Your Market in 7 Steps
Marketing

Defining Your Market in 7 Steps

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
Entrepreneur Staff
College Entrepreneur Dives Into Niche Business
Entrepreneurs

College Entrepreneur Dives Into Niche Business

A University of Oregon grad turns his love of coral into a thriving niche business.
Jodi Helmer
How a Leather Designer Keeps Musicians Traveling in Style
Starting a Business

How a Leather Designer Keeps Musicians Traveling in Style

Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.
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Startups Take on the Business of Education
Starting a Business

Startups Take on the Business of Education

A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges.
Presented by
To Find Your Next Great Business Idea, Narrow Your Focus
Starting a Business

To Find Your Next Great Business Idea, Narrow Your Focus

A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
Brad Sugars