Niche marketing

News and Articles About Niche marketing

How Niche Players Can Compete Against Big Brands
Starting a Business

How Niche Players Can Compete Against Big Brands

Being the little fish in a small pond can be advantageous for young entrepreneurs.
Adam Toren
Defining Your Market in 7 Steps
Marketing

Defining Your Market in 7 Steps

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
Entrepreneur Staff
College Entrepreneur Dives Into Niche Business
Entrepreneurs

College Entrepreneur Dives Into Niche Business

A University of Oregon grad turns his love of coral into a thriving niche business.
Jodi Helmer
How a Leather Designer Keeps Musicians Traveling in Style
Starting a Business

How a Leather Designer Keeps Musicians Traveling in Style

Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.
Startups Take on the Business of Education
Starting a Business

Startups Take on the Business of Education

A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges.
To Find Your Next Great Business Idea, Narrow Your Focus
Starting a Business

To Find Your Next Great Business Idea, Narrow Your Focus

A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
Brad Sugars
Four Fitness Startups Find a Unique Workout Niche
Starting a Business

Four Fitness Startups Find a Unique Workout Niche

Boutique health clubs are competing with established players like 24 Hour Fitness by creating unique ways to break a sweat. Here are four that are changing the way we work out.
Katherine Duncan
Eggs? Grilled Cheese? Food Chains Say 'Niche' Pays
Franchises

Eggs? Grilled Cheese? Food Chains Say 'Niche' Pays

Restaurant franchises with a narrow--or even singular--focus are serving up high-concept takes on familiar, simple foods. Here's how to do one thing, and do it well.
How to Compete with the Big Chains? Think Locally
Marketing

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
Mikal E. Belicove
Fertility Yoga, Anyone? Entrepreneurs Tap Growing Holistic Niche for Women
Starting a Business

Fertility Yoga, Anyone? Entrepreneurs Tap Growing Holistic Niche for Women

With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help.
Cheryl Winokur Munk
Karmaloop's Greg Selkoe on Social Media and the Verge Culture
Starting a Business

Karmaloop's Greg Selkoe on Social Media and the Verge Culture

A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
Three Ways to Get a Niche Product into Retailers
Starting a Business

Three Ways to Get a Niche Product into Retailers

After inventing a wallet that keeps people's credit-card data safe, Michael Aiello of DIFRWear faced a dual challenge: Educating customers about his unusual product, then getting retailers to sell it.
Colleen DeBaise
In Amish Country, A Lesson in Niche Marketing
Marketing

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.
Erika Napoletano
Valentine's Niche: Say It With Beer and Beef Jerky?
Marketing

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
Diana Ransom