Old Spice

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Build a Strong Brand With More Friendly Interactions, Less Marketing

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.

Gary Vaynerchuk on Social Media and Customer Retention

The social-media evangelist talks about the future of mapping customer acquisition with Bryan Ellliott for 'Behind the Brand.'
Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.'
15 Brilliant Marketing Ideas

15 Brilliant Marketing Ideas

Fifteen marketing ideas of 2010 that made us channel our inner Liz Lemon and say, "I want to go to there."

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