Old Spice
Marketing
From Zero to Viral — 4 Marketing Campaigns That Shook the Web in 30 Days
In the digital whirlwind, only a few campaigns rise above. Here are four campaigns that define viral success.
Lifestyle
These 5 Grooming Brands Are Changing India's Outlook Towards Men's Lifestyle
Forget Gillette and Old Spice, these Indian brands deserve your attention more!
Branding
Build a Strong Brand With More Friendly Interactions, Less Marketing
Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Social Media
Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?
Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
Marketing
15 Brilliant Marketing Ideas
Fifteen marketing ideas of 2010 that made us channel our inner Liz Lemon and say, "I want to go to there."