Online Advertising http://www.entrepreneur.com/topic/online-advertising The latest news, videos, and discussion topics on Online Advertising en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Fri, 15 Aug 2014 17:59:00 GMT The Creator of the World's First Pop-Up Ad Apologizes for Everything The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it. Fri, 15 Aug 2014 17:59:00 GMT http://www.entrepreneur.com/article/236568 http://www.entrepreneur.com/article/236568 Nina Zipkin How to Market More Effectively by Following Your Customer's Trail 'Attribution' follows every step customers take from hearing about your product to buying it. Thu, 26 Jun 2014 19:30:00 GMT http://www.entrepreneur.com/article/235178 http://www.entrepreneur.com/article/235178 Chris Stark If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads Your ad copy needs to be engaging and the result of careful testing and planning. Mon, 05 May 2014 18:30:00 GMT http://www.entrepreneur.com/article/233586 http://www.entrepreneur.com/article/233586 Jonathan Long Save Native Ads From the Slippery Slope of Deception Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader. Fri, 02 May 2014 16:30:00 GMT http://www.entrepreneur.com/article/233561 http://www.entrepreneur.com/article/233561 Ash Nashed Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You? The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com. Mon, 28 Apr 2014 19:30:00 GMT http://www.entrepreneur.com/article/233420 http://www.entrepreneur.com/article/233420 Jonathan Long 9 Online Ad Campaign Stats You Must Track To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts. Tue, 08 Apr 2014 21:30:00 GMT http://www.entrepreneur.com/article/231670 http://www.entrepreneur.com/article/231670 Richard Stokes Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way. Tue, 01 Apr 2014 21:18:00 GMT http://www.entrepreneur.com/article/232722 http://www.entrepreneur.com/article/232722 Kim Lachance Shandrow 10 Quick Ways to Increase Your Ads' Clickthrough Rates Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads. Tue, 25 Mar 2014 21:00:00 GMT http://www.entrepreneur.com/article/231669 http://www.entrepreneur.com/article/231669 Richard Stokes 9 Mistakes Killing the Success of Your Pay-Per-Click Advertising Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes. Wed, 19 Mar 2014 15:30:00 GMT http://www.entrepreneur.com/article/232318 http://www.entrepreneur.com/article/232318 Oz Ahmad The 6 Types of Online Buyers Find out what types of buyers are shopping online so you can learn to attract new business. Tue, 18 Mar 2014 20:00:00 GMT http://www.entrepreneur.com/article/231668 http://www.entrepreneur.com/article/231668 Richard Stokes Get Ready for Video Ads in Your Facebook Newsfeed The online networking service says it will screen ads for 'watchability' before they are allowed on its site. Fri, 14 Mar 2014 16:30:00 GMT http://www.entrepreneur.com/article/232216 http://www.entrepreneur.com/article/232216 Laura Entis Who Should Use Pay-Per-Click Advertising and Who Shouldn't Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours. Tue, 11 Mar 2014 20:00:00 GMT http://www.entrepreneur.com/article/231667 http://www.entrepreneur.com/article/231667 Richard Stokes The Fastest Way to Sabotage Your Marketing Campaign Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail. Tue, 04 Mar 2014 18:30:00 GMT http://www.entrepreneur.com/article/231666 http://www.entrepreneur.com/article/231666 Richard Stokes 8 Ways to Write Terrible Online Ads If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers. Sat, 01 Mar 2014 20:30:00 GMT http://www.entrepreneur.com/article/231671 http://www.entrepreneur.com/article/231671 Richard Stokes Moving Beyond the Banner Ad The traditional online ad is being overshadowed by these four types of marketing. Thu, 27 Feb 2014 00:00:00 GMT http://www.entrepreneur.com/article/231783 http://www.entrepreneur.com/article/231783 Joacim Jeppesen How I Increased My User-Registration Rate 2,800% in 4 Days With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle. Fri, 14 Feb 2014 11:30:00 GMT http://www.entrepreneur.com/article/231518 http://www.entrepreneur.com/article/231518 Garland William Binns III In the Social Age, Don't Advertise, Engage Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers. Thu, 13 Feb 2014 17:30:00 GMT http://www.entrepreneur.com/article/231490 http://www.entrepreneur.com/article/231490 David Mercer Mushy Marketing Ploy: Pizza Hut Joins OKCupid Lonely this Valentine's Day? Pizza Hut is looking to settle down and has entered the dating market on OKCupid. Tue, 11 Feb 2014 16:57:00 GMT http://www.entrepreneur.com/article/231434 http://www.entrepreneur.com/article/231434 Kate Taylor Mobile Marketing and the Magic of Push Notifications (Infographic) A new survey shows that if a customer downloads your brandÂ’s app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications. Fri, 07 Feb 2014 11:30:00 GMT http://www.entrepreneur.com/article/231315 http://www.entrepreneur.com/article/231315 Catherine Clifford 4 Ways to Supercharge Your Facebook Ads With the 'Power Editor' Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads. Wed, 04 Dec 2013 11:00:00 GMT http://www.entrepreneur.com/article/230140 http://www.entrepreneur.com/article/230140 Eric Siu