Online Advertising The latest news, videos, and discussion topics on Online Advertising en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Tue, 30 Sep 2014 19:00:00 GMT The 6 Essential Elements of a Powerful Unique Selling Proposition Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one. Tue, 30 Sep 2014 19:00:00 GMT Perry Marshall, Mike Rhodes, and Bryan Todd Find the Most Profitable Keywords for Your Google AdWords Campaign By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience. Tue, 23 Sep 2014 16:30:00 GMT Perry Marshall, Mike Rhodes, and Bryan Todd 5 Common Strategic Mistakes to Avoid When Using AdWords AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error. Thu, 18 Sep 2014 23:00:00 GMT Rocco Baldassarre Set up Your Google AdWords Campaign in 9 Steps Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now. Tue, 16 Sep 2014 18:00:00 GMT Perry Marshall, Mike Rhodes, and Bryan Todd The Creator of the World's First Pop-Up Ad Apologizes for Everything The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it. Fri, 15 Aug 2014 17:59:00 GMT Nina Zipkin How to Market More Effectively by Following Your Customer's Trail 'Attribution' follows every step customers take from hearing about your product to buying it. Thu, 26 Jun 2014 19:30:00 GMT Chris Stark If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads Your ad copy needs to be engaging and the result of careful testing and planning. Mon, 05 May 2014 18:30:00 GMT Jonathan Long Save Native Ads From the Slippery Slope of Deception Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader. Fri, 02 May 2014 16:30:00 GMT Ash Nashed Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You? The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Mon, 28 Apr 2014 19:30:00 GMT Jonathan Long 9 Online Ad Campaign Stats You Must Track To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts. Tue, 08 Apr 2014 21:30:00 GMT Richard Stokes Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way. Tue, 01 Apr 2014 21:18:00 GMT Kim Lachance Shandrow 10 Quick Ways to Increase Your Ads' Clickthrough Rates Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads. Tue, 25 Mar 2014 21:00:00 GMT Richard Stokes 9 Mistakes Killing the Success of Your Pay-Per-Click Advertising Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes. Wed, 19 Mar 2014 15:30:00 GMT Oz Ahmad The 6 Types of Online Buyers Find out what types of buyers are shopping online so you can learn to attract new business. Tue, 18 Mar 2014 20:00:00 GMT Richard Stokes Get Ready for Video Ads in Your Facebook Newsfeed The online networking service says it will screen ads for 'watchability' before they are allowed on its site. Fri, 14 Mar 2014 16:30:00 GMT Laura Entis Who Should Use Pay-Per-Click Advertising and Who Shouldn't Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours. Tue, 11 Mar 2014 20:00:00 GMT Richard Stokes The Fastest Way to Sabotage Your Marketing Campaign Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail. Tue, 04 Mar 2014 18:30:00 GMT Richard Stokes 8 Ways to Write Terrible Online Ads If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers. Sat, 01 Mar 2014 20:30:00 GMT Richard Stokes Moving Beyond the Banner Ad The traditional online ad is being overshadowed by these four types of marketing. Thu, 27 Feb 2014 00:00:00 GMT Joacim Jeppesen How I Increased My User-Registration Rate 2,800% in 4 Days With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle. Fri, 14 Feb 2014 11:30:00 GMT Garland William Binns III