Don't let your ad budget go down the drain. Learn how to target efficiently.
You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store.
Because great ads are more than just words.
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
A modest budget can yield impressive results, if you stretch every dollar with careful analysis and patient remarketing.
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
Not only will your visitors be frustrated and likely click away, Google considers some tactics disreputable or spammy and will penalize you.
Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
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