Online Advertising

News and Articles About Online Advertising

Blurred Lines: Is Native Advertising Bad Or Good?
Native Advertising

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Anni Murray
How to Test Your Google AdWords Campaigns
Google AdWords

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Perry Marshall, Mike Rhodes, and Bryan Todd
The 6 Essential Elements of a Powerful Unique Selling Proposition
Google AdWords

The 6 Essential Elements of a Powerful Unique Selling Proposition

Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one.
Perry Marshall, Mike Rhodes, and Bryan Todd
Find the Most Profitable Keywords for Your Google AdWords Campaign
Google AdWords

Find the Most Profitable Keywords for Your Google AdWords Campaign

By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
Perry Marshall, Mike Rhodes, and Bryan Todd
5 Common Strategic Mistakes to Avoid When Using AdWords
Google AdWords

5 Common Strategic Mistakes to Avoid When Using AdWords

AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
Rocco Baldassarre
Set up Your Google AdWords Campaign in 9 Steps
Google AdWords

Set up Your Google AdWords Campaign in 9 Steps

Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.
Perry Marshall, Mike Rhodes, and Bryan Todd
The Creator of the World's First Pop-Up Ad Apologizes for Everything
Advertising

The Creator of the World's First Pop-Up Ad Apologizes for Everything

The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
Nina Zipkin
How to Market More Effectively by Following Your Customer's Trail
Selling Online

How to Market More Effectively by Following Your Customer's Trail

'Attribution' follows every step customers take from hearing about your product to buying it.
Chris Stark
Pay-per-click

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.
Jonathan Long
Save Native Ads From the Slippery Slope of Deception
Advertising

Save Native Ads From the Slippery Slope of Deception

Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Ash Nashed
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
Pay-per-click

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Jonathan Long
9 Online Ad Campaign Stats You Must Track
Online Advertising

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Richard Stokes
Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent
Yahoo

Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent

Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.
Kim Lachance Shandrow
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Online Advertising

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Richard Stokes