Online Advertising

News and Articles About Online Advertising

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads
Pay-per-click

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.
Jonathan Long
Save Native Ads From the Slippery Slope of Deception
Advertising

Save Native Ads From the Slippery Slope of Deception

Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Ash Nashed
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
Pay-per-click

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Jonathan Long
9 Online Ad Campaign Stats You Must Track
Online Advertising

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Richard Stokes
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Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent
Yahoo

Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent

Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.
Kim Lachance Shandrow
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Online Advertising

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Richard Stokes
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Pay-per-click

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Oz Ahmad
The 6 Types of Online Buyers
Online Advertising

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
Richard Stokes
Get Ready for Video Ads in Your Facebook Newsfeed
Facebook advertising

Get Ready for Video Ads in Your Facebook Newsfeed

The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
Laura Entis
Who Should Use Pay-Per-Click Advertising and Who Shouldn't
Online Advertising

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Richard Stokes
The Fastest Way to Sabotage Your Marketing Campaign
Online Marketing

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
Richard Stokes
8 Ways to Write Terrible Online Ads
Online Advertising

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
Richard Stokes
Moving Beyond the Banner Ad
Advertising

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
Joacim Jeppesen
How I Increased My User-Registration Rate 2,800% in 4 Days
Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
Garland William Binns III