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News and Articles About Online Advertising
How to Market More Effectively by Following Your Customer's Trail
'Attribution' follows every step customers take from hearing about your product to buying it.
If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads
Your ad copy needs to be engaging and the result of careful testing and planning.
Save Native Ads From the Slippery Slope of Deception
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
9 Online Ad Campaign Stats You Must Track
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Rumored: Yahoo Might Launch Its Own YouTube, Allegedly Snatching Up Viral YouTube Talent
Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.
Kim Lachance Shandrow
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
The 6 Types of Online Buyers
Find out what types of buyers are shopping online so you can learn to attract new business.
Get Ready for Video Ads in Your Facebook Newsfeed
The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
Who Should Use Pay-Per-Click Advertising and Who Shouldn't
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
The Fastest Way to Sabotage Your Marketing Campaign
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
8 Ways to Write Terrible Online Ads
If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
Moving Beyond the Banner Ad
The traditional online ad is being overshadowed by these four types of marketing.
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