News and Articles About Online Advertising
A new survey shows that if a customer downloads your brands app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Dispop sources click-worthy banner-ad proposals from a network of designers.
Take your Adwords campaigns up a notch with these three insider insights.
Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
On the same day that it reported its second-quarter earnings, one of America's oldest internet companies announced a major acquisition.
It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
The founder of the online product showcase Grommet explains how to become an Internet sensation.
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
The social media giant announced today it will open up its invite-only ad platform to all business owners.
Tips for steering clear of common advertising pitfalls.
Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
How you can better track and target your advertising campaigns, while also reducing your costs.
New version of the popular tool will give advertisers more options.
How to create a simple, compelling value statement that your customers can't resist.
A look at other advertising platforms that can boost your brand exposure online.
Here are five ways to make the most of Facebook's latest advertising opportunity for businesses.
How to produce online video that rivals the pros and puts your business in its best light.
Before you kick off your campaign, learn the basics of advertising on the social network.
Opting out isn't as easy as you might think. Here's a look.
Choosing and using the right keywords for your Google ads can drive clicks and sales.
Tips to throw an event, announce a party or simply query your customers, all from your fan page.
Explanations for eight common acronyms you might encounter in your online marketing efforts.
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