Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
Before launching a Google AdWords campaign, understand the three major groups of online searchers.
To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
The Contributor program allows users to directly support their favorite sites as opposed to today's mostly ad-funded media model.
Privacy concerns and the availability of ad-blocking software may force online businesses to rethink how they reach their audiences.
By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.
A law office needs to target its market differently than a business selling stuffed animals.
Repairing the glitches in your Google Adwords campaigns is easy if you follow this seven-point checklist.
There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Ad extensions entice more clicks. Here are six different ad extensions you can try.
Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.