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News and Articles About Online advertising

5 Pay-Per-Click Mistakes That Can Cost You Money

5 Pay-Per-Click Mistakes That Can Cost You Money

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Tips for steering clear of common advertising pitfalls.
April 16, 2013 in Advertising
Using Twitter's Promoted Services

Using Twitter's Promoted Services

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Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
March 1, 2013 in Social Media
3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

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How you can better track and target your advertising campaigns, while also reducing your costs.
February 13, 2013 in Advertising
Google Updates AdWords to Simplify Advertising Across Multiple Devices

Google Updates AdWords to Simplify Advertising Across Multiple Devices

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New version of the popular tool will give advertisers more options.
February 6, 2013 in Advertising
The Key to Successful Marketing: Your Unique Selling Proposition

The Key to Successful Marketing: Your Unique Selling Proposition

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How to create a simple, compelling value statement that your customers can't resist.
January 30, 2013 in Branding
3 Alternatives to Using Google Adwords

3 Alternatives to Using Google Adwords

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A look at other advertising platforms that can boost your brand exposure online.
January 16, 2013 in Advertising
How to Get Started With Facebook Offers

How to Get Started With Facebook Offers

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Here are five ways to make the most of Facebook's latest advertising opportunity for businesses.
November 15, 2012 in Social Media
Photos: Everything You Need to Create Stellar Online Videos

Everything You Need to Create Stellar Online Videos

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How to produce online video that rivals the pros and puts your business in its best light.
October 23, 2012 in Online Marketing
Facebook Advertising: The Fundamentals for Small-Business Owners

Facebook Advertising: The Fundamentals for Small-Business Owners

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Before you kick off your campaign, learn the basics of advertising on the social network.
October 22, 2012 in Social Media
Apple Has Quietly Started Tracking iPhone Users Again

Apple Has Quietly Started Tracking iPhone Users Again

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Opting out isn't as easy as you might think. Here's a look.
October 14, 2012 in Mobile
Using SEO to Get Inside Your Customer's Head

Using SEO to Get Inside Your Customer's Head

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Choosing and using the right keywords for your Google ads can drive clicks and sales.
October 1, 2012 in Online Marketing
How Facebook Tools Can Revitalize Ad Campaigns

How Facebook Tools Can Revitalize Ad Campaigns

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Tips to throw an event, announce a party or simply query your customers, all from your fan page.
September 25, 2012 in Social Media
SEM, SERPs and Other Online Marketing Terms Explained

SEM, SERPs and Other Online Marketing Terms Explained

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Explanations for eight common acronyms you might encounter in your online marketing efforts.
August 23, 2012 in Online Marketing
Video: How Ads on Your Site Can Affect SEOPlay Video

How Ads on Your Site Can Affect SEO (Video)

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Your search rankings could be suffering if there are a number of advertisements above the content on your website.
YouTube to Give Away $50 Million in Free Advertising for New Video Program

YouTube to Give Away $50 Million in Free Advertising for New Video Program

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Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
April 22, 2012 in Selling Online
Why Your Business Needs to Pay Attention to Consumer Feedback

Why Your Business Needs to Pay Attention to Consumer Feedback

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A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
April 10, 2012 in Growth Strategies
Is the End Near for Traditional Advertising?

Is the End Near for Traditional Advertising?

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The future of advertising may already be written on a Facebook wall.
March 9, 2012 in Advertising
How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

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Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
March 7, 2012 in Advertising
3-D Scanner Makes Inventory Photography More Efficient

3-D Scanner Makes Inventory Photography More Efficient

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Hewlett-Packard's scanner aims to showcase the wares of online merchants in their best light.
February 3, 2012 in Office Tech
What's a Call From a New Customer Worth to You?

What's a Call From a New Customer Worth to You?

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Google AdWords rings up new bid-per-call feature.
February 2, 2012 in Selling Online
Seven Tips for Improving Pay-Per-Click Campaigns

Seven Tips for Improving Pay-Per-Click Campaigns

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Consider this advice for creating targeted keywords and maximizing click-through action.
December 14, 2011 in Selling Online
The Making of a 20-Something Multimillionaire Serial Entrepreneur

The Making of a 20-Something Multimillionaire Serial Entrepreneur

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Gurbaksh Chahal shares insight on staying competitive and why his $300 million sale to Yahoo wasn't what changed his outlook on business and life.
October 3, 2011 in The 'Treps
To Find Local Customers, Use Local Resources

To Find Local Customers, Use Local Resources

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New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
September 29, 2011 in Advertising
Ortery 'Studio' Streamlines Inventory Photography

Ortery 'Studio' Streamlines Inventory Photography

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With ample lighting and smart software, this desktop booth can produce professional-quality images of your products.
August 18, 2011 in Technology

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