Online Advertising: Page 3

Marketing

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level

With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.

Technology

This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI

For the advertising industry, the startup is looking at more ways marketers and advertisers in Asia can reach their audiences

Marketing

How Companies Can Avoid Death by Rising Advertising Costs

Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.

Marketing

You Are Losing up to 70 Percent of Your Media-Buying Budget

Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?

Science & Technology

A New Way to Examine and Tackle Mobile Ad Fraud

Anti-fraud solutions will help to advance the entire mobile ad ecosystem.

Marketing

5 Reasons Why Businesses Should Invest in Google AdWords

Bid strategically on keywords that can convert for your business.

Technology

AI Carving The Niche Of Digital Advertising

The technology has been a catalyst in the constant growth of digital advertising

Marketing

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.

Marketing

Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.

With so much media available to consume, quality matters more than ever for ads.

Marketing

How Bots Steal Your Online Advertising Budget

The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.

Marketing

Include Remarketing In Your Online Strategy To Improve Your Conversion

Well-used remarketing can provide many advantages in addition to increasing your conversion rate, which is the first thing we always think about

Business News

AT&T Acquires AppNexus for $1.6 Billion

Plus, PayPal launches a debit card for its mobile app Venmo, and an app that makes parents' lives easier raises $4 million.

Marketing

8 Key Questions to Ask Before Hiring a PPC Company

Make the right decision when it comes to the person managing your PPC campaign.

Marketing

Use This Google AdWords Hack to Lower Costs and Increase Leads

Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance.

Marketing

9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted

Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.