Online Advertising

News and Articles About Online Advertising

The Fastest Way to Sabotage Your Marketing Campaign
Online Marketing

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
Richard Stokes
8 Ways to Write Terrible Online Ads
Online Advertising

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
Richard Stokes
Moving Beyond the Banner Ad
Advertising

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
Joacim Jeppesen
How I Increased My User-Registration Rate 2,800% in 4 Days
Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
Garland William Binns III
In the Social Age, Don't Advertise, Engage
Marketing

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
David Mercer
Mushy Marketing Ploy: Pizza Hut Joins OKCupid
Franchises

Mushy Marketing Ploy: Pizza Hut Joins OKCupid

Lonely this Valentine's Day? Pizza Hut is looking to settle down and has entered the dating market on OKCupid.
Kate Taylor
Mobile Marketing and the Magic of Push Notifications (Infographic)
Marketing

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brand's app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
Catherine Clifford
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'
Marketing

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Eric Siu
Creating a Banner Ad Worth Clicking on
Marketing

Creating a Banner Ad Worth Clicking on

Dispop sources click-worthy banner-ad proposals from a network of designers.
Jason Ankeny
3 Things You Probably Don't Know About Google Adwords
Marketing

3 Things You Probably Don't Know About Google Adwords

Take your Adwords campaigns up a notch with these three insider insights.
John Rampton
10 Common Google AdWords Mistakes You Need to Stop Making -- Now
Marketing

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
Google Looking Beyond 'Cookies' to Track People Online
Marketing

Google Looking Beyond 'Cookies' to Track People Online

In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
Benjamin Kabin
How to Make Your Media Strategy a Success
Marketing

How to Make Your Media Strategy a Success

College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
Matthew Fishman
AOL Splashes Out $405 Million for Video Ad Platform Adap.tv
Technology

AOL Splashes Out $405 Million for Video Ad Platform Adap.tv

On the same day that it reported its second-quarter earnings, one of America's oldest internet companies announced a major acquisition.
Brian Patrick Eha