Online Advertising

News and Articles About Online Advertising

How Facebook Tools Can Revitalize Ad Campaigns

Tips to throw an event, announce a party or simply query your customers, all from your fan page.

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.

How Ads on Your Site Can Affect SEO

Your search rankings could be suffering if there are a number of advertisements above the content on your website.

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.

Why Your Business Needs to Pay Attention to Consumer Feedback

A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.

3-D Scanner Makes Inventory Photography More Efficient

Hewlett-Packard's scanner aims to showcase the wares of online merchants in their best light.

What's a Call From a New Customer Worth to You?

Google AdWords rings up new bid-per-call feature.

Seven Tips for Improving Pay-Per-Click Campaigns

Consider this advice for creating targeted keywords and maximizing click-through action.

The Making of a 20-Something Multimillionaire Serial Entrepreneur

Gurbaksh Chahal shares insight on staying competitive and why his $300 million sale to Yahoo wasn't what changed his outlook on business and life.

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.

Ortery 'Studio' Streamlines Inventory Photography

With ample lighting and smart software, this desktop booth can produce professional-quality images of your products.

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.

FTC Takes Aim at 'Fake News' Websites

Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.

Bing vs. Google: The Battle for Your Advertising Dollars

Think AdWords is the be-all and end-all of search engine marketing? Think again.

How Google's Keyword Tool Can Point You Toward Profits

A quick and dirty way to validate your niche market

Google's New Ad Format

Learn how advertisers and publishers can benefit from Google's new advertising model that aims to turn ads into action.
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