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News and Articles About Online Advertising
In the Social Age, Don't Advertise, Engage
Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
Mushy Marketing Ploy: Pizza Hut Joins OKCupid
Lonely this Valentine's Day? Pizza Hut is looking to settle down and has entered the dating market on OKCupid.
Mobile Marketing and the Magic of Push Notifications (Infographic)
A new survey shows that if a customer downloads your brand's app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'
Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Creating a Banner Ad Worth Clicking on
Dispop sources click-worthy banner-ad proposals from a network of designers.
3 Things You Probably Don't Know About Google Adwords
Take your Adwords campaigns up a notch with these three insider insights.
10 Common Google AdWords Mistakes You Need to Stop Making -- Now
Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
Google Looking Beyond 'Cookies' to Track People Online
In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
How to Make Your Media Strategy a Success
College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
AOL Splashes Out $405 Million for Video Ad Platform Adap.tv
On the same day that it reported its second-quarter earnings, one of America's oldest internet companies announced a major acquisition.
Brian Patrick Eha
The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)
It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
Promote Your Product Quickly by Tapping the Internet's Influencers
The founder of the online product showcase Grommet explains how to become an Internet sensation.
SoLoMo and How It Can Help Your Marketing
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
Twitter Ads Now Available to All U.S.-Based Small Businesses
The social media giant announced today it will open up its invite-only ad platform to all business owners.
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