News and Articles About Online Advertising

Mobile Marketing and the Magic of Push Notifications (Infographic)
Marketing

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brand's app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
Catherine Clifford
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'
Marketing

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Eric Siu
Creating a Banner Ad Worth Clicking on
Marketing

Creating a Banner Ad Worth Clicking on

Dispop sources click-worthy banner-ad proposals from a network of designers.
Jason Ankeny
3 Things You Probably Don't Know About Google Adwords
Marketing

3 Things You Probably Don't Know About Google Adwords

Take your Adwords campaigns up a notch with these three insider insights.
John Rampton
10 Common Google AdWords Mistakes You Need to Stop Making -- Now
Marketing

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
Google Looking Beyond 'Cookies' to Track People Online
Marketing

Google Looking Beyond 'Cookies' to Track People Online

In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
Benjamin Kabin
How to Make Your Media Strategy a Success
Marketing

How to Make Your Media Strategy a Success

College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
Matthew Fishman
AOL Splashes Out $405 Million for Video Ad Platform Adap.tv
Technology

AOL Splashes Out $405 Million for Video Ad Platform Adap.tv

On the same day that it reported its second-quarter earnings, one of America's oldest internet companies announced a major acquisition.
Brian Patrick Eha
The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)
Marketing

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
Kathleen Davis
Promote Your Product Quickly by Tapping the Internet's Influencers
Marketing

Promote Your Product Quickly by Tapping the Internet's Influencers

The founder of the online product showcase Grommet explains how to become an Internet sensation.
Grant Davis
SoLoMo and How It Can Help Your Marketing
Marketing

SoLoMo and How It Can Help Your Marketing

The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
Jason Ankeny
Twitter Ads Now Available to All U.S.-Based Small Businesses
Marketing

Twitter Ads Now Available to All U.S.-Based Small Businesses

The social media giant announced today it will open up its invite-only ad platform to all business owners.
Jason Fell
5 Pay-Per-Click Mistakes That Can Cost You Money
Marketing

5 Pay-Per-Click Mistakes That Can Cost You Money

Tips for steering clear of common advertising pitfalls.
Eric Siu
Using Twitter's Promoted Services
Marketing

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
Ted Prodromou