Online Advertising: Page 8
Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
It's Easy to Spy on Your Competitors Conveniently and for Free.
Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
More Than Tween Stars: How YouTube Is Steering Brands Into the Future
As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
5 Tricks to Creating Compelling Mobile Ads
To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
New Google Initiative Enables Ad-Free Browsing on Certain Sites for a Monthly Fee
The Contributor program allows users to directly support their favorite sites as opposed to today's mostly ad-funded media model.
Will Consumers Revolt Against Pervasive Online Advertising?
Privacy concerns and the availability of ad-blocking software may force online businesses to rethink how they reach their audiences.
How to Hire the Right Google AdWords Ad Agency
By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.
How to Pick the Best Online Advertising Channel for Your Business
A law office needs to target its market differently than a business selling stuffed animals.
A Checklist of 8 Best Practices for Successful Video Campaigns
There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
6 Google Ad Extensions to Supercharge Your Clickthrough Rate
Ad extensions entice more clicks. Here are six different ad extensions you can try.
Blurred Lines: Is Native Advertising Bad Or Good?
Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
How to Test Your Google AdWords Campaigns
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
5 Common Strategic Mistakes to Avoid When Using AdWords
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
The Creator of the World's First Pop-Up Ad Apologizes for Everything
The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
How to Market More Effectively by Following Your Customer's Trail
'Attribution' follows every step customers take from hearing about your product to buying it.