Online Marketing

News and Articles About Online Marketing

The Best Marketing Advice You've Never Received
Data-Driven Marketing

The Best Marketing Advice You've Never Received

Stop making a fetish of technology and start focusing on the people you need to hire to use it.
Gene Marks
Why Facebook Says Your Video Ads Should Be Silent
Facebook

Why Facebook Says Your Video Ads Should Be Silent

The social-media giant has new features and recommendations to help businesses make videos that can be watched without sound.
Catherine Clifford
4 Key Reasons Local Businesses Fail When Using Google AdWords
Data-Driven Marketing

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Perry Marshall
9 Steps for Sticking With Your Marketing Plan
Data-Driven Marketing

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.
Robert W. Bly
5 Essentials for Building a Lucrative Ecommerce Site
Data-Driven Marketing

5 Essentials for Building a Lucrative Ecommerce Site

The business opportunities online are enormous but taking advantage of them is a painstaking process.
John Boitnott
6 Content Marketing Tips for Non-Sexy Industries
Data-Driven Marketing

6 Content Marketing Tips for Non-Sexy Industries

If you define your industry as 'boring,' here are some ways to spice up your marketing strategy and get noticed.
Samuel Edwards
You Won't Grow Your Business Relying on These 3 Marketing Myths
Data-Driven Marketing

You Won't Grow Your Business Relying on These 3 Marketing Myths

There are millions of people spending billions of dollars online but you still earn customers just one at a time.
Kimanzi Constable
4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Data-Driven Marketing

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Renee Yeager
Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.
Data-Driven Marketing

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Andrea Huspeni
How to Use Crowdfunding to Generate Major PR Buzz
Data-Driven Marketing

How to Use Crowdfunding to Generate Major PR Buzz

Check out these five examples of startups that leveraged campaigns for news stories, and tips so you can do the same.
Josh Steimle
How to Market Brick and Mortar to the Web
Data-Driven Marketing

How to Market Brick and Mortar to the Web

Here are six features that will make your brick-and-mortar website a marketing machine.
Sherry Gray
Should You Use SEO or PPC Marketing?
Data-Driven Marketing

Should You Use SEO or PPC Marketing?

By understanding what they are and the difference between them, you can decide which method is right for you.
Perry Marshall
3 Marketing Claims That Hurt Your Reputation
Data-Driven Marketing

3 Marketing Claims That Hurt Your Reputation

Snake oil has a distinct odor, even online.
Kimanzi Constable
Here's What Really Matters for SEO in 2016
Data-Driven Marketing

Here's What Really Matters for SEO in 2016

Someone analyzed 1 million Google results to find out what techniques rank highly on the search engine.