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Online marketing

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Online marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online marketing

The 3 C's of Content Marketing
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If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
April 23, 2014 in Marketing
Boost Reader Engagement With 9 Easy Subheading Tricks

Boost Reader Engagement With 9 Easy Subheading Tricks

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The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
April 22, 2014 in Marketing
An Entrepreneur's Social-Media Plan for Success

An Entrepreneur's Social-Media Plan for Success

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For those just jumping on the social-media bandwagon, here are a few tips on getting started.
April 22, 2014 in Social Media
5 Content Pieces You Can Create in 5 Minutes Or Less

5 Content Pieces You Can Create in 5 Minutes Or Less

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Pull out these ideas when you find yourself in a time crunch but need new content.
April 22, 2014 in Marketing
Should You Focus on SEO or Pay-Per-Click Marketing?

Should You Focus on SEO or Pay-Per-Click Marketing?

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What does each do, and what are pros and cons of each approach?
April 21, 2014 in Marketing
Here's What Happens When Facebook Advertising Fails

Here's What Happens When Facebook Advertising Fails

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As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
April 21, 2014 in Social Media
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

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Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
April 21, 2014 in Social Media
A Simple Trick for Finding Top-Notch Writers to Create Your Content

A Simple Trick for Finding Top-Notch Writers to Create Your Content

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While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
April 21, 2014 in Marketing
Overcome Short Attention Spans with 'Micro-Content'

Overcome Short Attention Spans with 'Micro-Content'

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With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
April 18, 2014 in Marketing
Video: Social Media Prediction: Video Is Going to Be Bigger Than Ever This YearPlay Video

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year (Video)

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Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
April 18, 2014 in Social Media
3 Tricks to Create Premium Video Content on a Budget

3 Tricks to Create Premium Video Content on a Budget

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While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
April 18, 2014 in Marketing
7 Statistics That Can Raise Your Facebook Engagement (Infographic)

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

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A snapshot of what works best in the current Facebook landscape and how quickly things can change.
April 18, 2014 in Social Media
21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page

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With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
April 17, 2014 in Social Media
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

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With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
April 16, 2014 in Marketing
A Guide to the Best Times to Post on Social Media (Infographic)

A Guide to the Best Times to Post on Social Media (Infographic)

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If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.
April 14, 2014 in Social Media
If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

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The social network says it will crack down on spammy pages that try to game engagement and shares.
April 11, 2014 in Social Media
7 Tips for Creating Awesome Infographics

7 Tips for Creating Awesome Infographics

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Not all infographics are created equal. Here’s how to make yours stand out from the pack.
April 9, 2014 in Marketing
9 Online Ad Campaign Stats You Must Track

9 Online Ad Campaign Stats You Must Track

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To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
April 8, 2014 in Marketing
Why Winging Social Media Won't Cut It Anymore

Why Winging Social Media Won't Cut It Anymore

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Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
April 8, 2014 in Social Media
How to Build the Next Amazon Brand

How to Build the Next Amazon Brand

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When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
April 8, 2014 in Marketing
Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

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Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren’t the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
April 7, 2014 in Business News
6 Ways to Turn Your Blog Into a Money Maker

6 Ways to Turn Your Blog Into a Money Maker

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From selling display ad space to merchandising, a look at some of the ways you can generate revenue through your blog.
April 4, 2014 in Starting a Business
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

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Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
April 2, 2014 in Marketing
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

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This advice might sound blasphemous to some, but it could bring you more business.
March 28, 2014 in Social Media
How to Humanize Your E-commerce Business With Personalized Messages

How to Humanize Your E-commerce Business With Personalized Messages

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Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
March 26, 2014 in Marketing
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