Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

The Potato Salad Kickstarter and the Art of Getting Discovered
Viral Marketing

The Potato Salad Kickstarter and the Art of Getting Discovered

The joke that went viral and raised $55,00 teaches fundamental lessons about how to garner attention in a very noisy online environment.
Alicia Lawrence
3 Critical Principles of Effective Calls to Action
Online Marketing

3 Critical Principles of Effective Calls to Action

Every business faces a painful reality while selling over the Internet -- readers are impatient and reluctant to make purchases. Use these strategies to your benefit.
Aaron Agius
5 Secrets to Succeed at Video Advertising
Video Advertising

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Alex Debelov
How a Marketing Firm Hit the Gamification Bull's-Eye
Gamification

How a Marketing Firm Hit the Gamification Bull's-Eye

When sales are a game and customers are players, this Boston-based company wins big.
What Franchisees Need to Know About Digital Marketing (Infographic)
Franchises

What Franchisees Need to Know About Digital Marketing (Infographic)

Many franchisees report that they aren't receiving the guidance they need to effectively advertise online. Here's why that needs to change.
Kate Taylor
8 Ways to Better Market Yourself on LinkedIn
Linkedin

8 Ways to Better Market Yourself on LinkedIn

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
Brian Honigman
9 Must-Read Marketing Ebooks for Every Startup Founder
Marketing

9 Must-Read Marketing Ebooks for Every Startup Founder

If you know you want to do more with marketing, but you're not sure where to start, spend some time with these resources.
Sujan Patel
When Building an Online Brand, Start With the Foundation
Personal Branding

When Building an Online Brand, Start With the Foundation

If you can't clearly define your mission and vision then there's nothing for you to build on.
Lewis Howes
10 Ways to Boost Results Using Google AdWords
Google AdWords

10 Ways to Boost Results Using Google AdWords

Evaluating and adjusting your AdWords campaign is the key to achieving it full promise.
Rocco Baldassarre
5 Big Company Branding Strategies Any Business Can Utilize
Branding

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Aaron Agius
How to Optimize Your Website Messaging to Increase Conversions
Online Marketing

How to Optimize Your Website Messaging to Increase Conversions

Have you been to a website recently where you read every word and absorbed every image on the homepage, but you still weren't sure what the business actually does?
The Best Entrepreneurs Get Out of Their Heads and Open Their Ears
Starting a Business

The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
Catherine Clifford
The 4 Elements of Better Branding Your Startup in 2015
Branding

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
Brian Honigman
3 Expert Tips for Achieving Hypergrowth in Online Marketing
Growth Strategies

3 Expert Tips for Achieving Hypergrowth in Online Marketing

Every entrepreneur dreams of breaking away from the competition but making that reality is a delicate mix of science and the unpredictable.
Sarah Kunst