Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

The 4 Things You Need to Reach Customers on Facebook
Online Marketing

The 4 Things You Need to Reach Customers on Facebook

This primer will teach business owners and marketers how to take advantage of all Facebook has to offer.
Mitch Meyerson
5 Common YouTube Advertising Mistakes
YouTube

5 Common YouTube Advertising Mistakes

If harnessed correctly, ads on the video network can become one of the top growth channels for your business.
Eric Siu
5 Worst Offenders That Drive Visitors Away From Your Website
Websites

5 Worst Offenders That Drive Visitors Away From Your Website

There's a big chance that it's not your brand that's the problem, but the way you present it online.
Deborah Mitchell
How Your Small Business Can Use Social Media to Boost Sales
Online Marketing

How Your Small Business Can Use Social Media to Boost Sales

Five strategies to offer consumers a seamless online purchasing experience.
4 Revolutionary Behavioral Email Marketing Ideas
Email Marketing

4 Revolutionary Behavioral Email Marketing Ideas

Stop guessing who to email and what to say.
Jimmy Daly
Increase Your Visual Content Engagement in 5 Steps (Infographic)
Online Marketing

Increase Your Visual Content Engagement in 5 Steps (Infographic)

An effective piece of visual content tells your story and really pulls the reader in.
Jonathan Long
Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them
Marketing

Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them

Real-time marketing can boost your brand as long as your efforts are genuine, on-message and a natural extension of your existing communication strategies.
Heather Whaling
4 Techniques for Earning Links to Your Site
Online Marketing

4 Techniques for Earning Links to Your Site

Links are still the key to your site's visibility. Find out how to attract links that attract viewers.
Mitch Meyerson
3 Secrets to Online Video Success
Video Marketing

3 Secrets to Online Video Success

When it comes to online video success, you need to know how to get your video seen by the people who will publicize it further.
5 Signs That It's Time to Outsource Your Marketing
SEO

5 Signs That It's Time to Outsource Your Marketing

Your website's poor SEO performance is just one of these signs.
Tiffany Monhollon
4 Mobile Strategies That Will Help Startups Gain Market Share
Mobile

4 Mobile Strategies That Will Help Startups Gain Market Share

Optimizing your strategy for iPhones? Don't forget to consider Android, as well.
Jean-baptiste Rudelle
April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'
Mobile

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.
Jayson DeMers
How Does Your Marketing Content Measure Up?
Online Marketing

How Does Your Marketing Content Measure Up?

Which tools are best to move your audience from clicks to conversions?
Hana Abaza
Marketing Services Are Smart in Bucking the 'Unbundling' Trend
Marketing

Marketing Services Are Smart in Bucking the 'Unbundling' Trend

While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Derek Newton