Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.

10 Things Nobody Tells You About Google AdWords

There is a lot to learn about this wildly popular online advertising medium.

5 Tips for Designing Your Website to Serve Every Customer Individually

The better you and your website know your customer, the more likely you are to offer what they are interested in buying.

How to Increase Revenue Without Actually Selling

You are sitting on a gold mine. Here is how to capitalize on it.

5 Reasons Not to Waste Your Money on Internet Marketing Courses

Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here’s some insight and some tips.

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what’s going to separate you from the competition -- so don’t slack.

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.

Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious

Who hasn’t wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.

9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.

6 Tried-and-True Email Marketing Tactics

The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
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No Team, No Problem: Content Marketing Solutions for Small Staffs

These simple tips can help you customize your content marketing strategy for your team’s size and resources.

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.

5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

The best way to win the notice of the people you respect is to build a business they can't overlook.

The 8 Fundamentals for a Successful Inbound-Marketing Strategy

Nobody can know everything, but as an entrepreneur, you need to know the basics.

6 Elements Every Business Website Needs

If you want to be taken seriously by customers online, be sure to include these common features.

Grow Your Online Business Without Depending Exclusively on Google

Google is huge but it is not the entire online marketplace, unless you let it be.

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.

The Top 5 Errors Made by Money-Losing Ecommerce Sites

Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
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