Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

What You Can Do About the Decline of Social Marketing on Facebook
Social Media Marketing

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Gregory Kennedy
You're No Little Fish: Stand Out by Dominating Content Marketing
Content marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Eric Siu
5 Ways to Build Your Brand in Short Chunks of Time
Branding

5 Ways to Build Your Brand in Short Chunks of Time

It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Jayson DeMers
Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)
Infographics

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

If you are looking to build engagement with customers, email addresses are gold.
Catherine Clifford
4 Ways to Make Sure Your Email List Doesn't End Up Dead
Email Marketing

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Jonathan Long
Excite Audiences by Finding the Visual Angle of Your Brand
Online Marketing

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
Jayson DeMers
Why Your Content Isn't Going Viral (Infographic)
Viral Marketing

Why Your Content Isn't Going Viral (Infographic)

You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.
Kristin Piombino
To Grab Today's Customers, It's Time to Go Native (Advertising)
Online Marketing

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
Zach Cutler
One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.
Technology

One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
Kim Lachance Shandrow
Hook New Customers With an Online 'Hopeful Greeting'
Content marketing

Hook New Customers With an Online 'Hopeful Greeting'

To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials.
Eric Siu
Celebrating the Freedom to Make Data-Driven Decisions
Big Data

Celebrating the Freedom to Make Data-Driven Decisions

The availability of cheaper, easier-to-use tools allows everyday users to have deeper knowledge of performance.
Southard Jones
The 6 PR Tips Every Startup Should Employ
Public Relations

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
Shana Starr
Be An Authority and Drive Sales With No BS Social-Media Marketing
Online Marketing

Be An Authority and Drive Sales With No BS Social-Media Marketing

The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.
Jonathan Long
How to Market More Effectively by Following Your Customer's Trail
Selling Online

How to Market More Effectively by Following Your Customer's Trail

'Attribution' follows every step customers take from hearing about your product to buying it.
Chris Stark