Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

How Long Before Your Customers Trust You? Two Years.
Trust

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what's going to separate you from the competition -- so don't slack.
Catherine Clifford
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
brand positioning

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Jim Joseph
Content-Marketing Lessons From 4 Successful Kickstarter Campaigns
Crowdfunding

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.
Aaron Agius
Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious
GoDaddy

Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious

Who hasn't wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.
Catherine Clifford
9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed
Online Marketing

9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
Eric Siu
6 Tried-and-True Email Marketing Tactics
Email Marketing

6 Tried-and-True Email Marketing Tactics

The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
Kimanzi Constable
Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)
Content marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
Kevin Allen
How to Fire Back at an Angry Customer on Social Media
Social Media

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Peter Gasca
Taco Bell's Social Sauce: Less Sales, Mas Fun
Taco Bell

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
Bryan Elliott
5 Questions to Ask When Your Marketing Isn't Working
Online Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Eric Siu
10 Things You Should Test to Boost Your Website Conversion Rate
Increasing Conversions

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
Rocco Baldassarre
5 Reasons Why Courting Influencers Is a Diversion From Building Your Business
Influencers

5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

The best way to win the notice of the people you respect is to build a business they can't overlook.
Kimanzi Constable
The 8 Fundamentals for a Successful Inbound-Marketing Strategy
Inbound marketing

The 8 Fundamentals for a Successful Inbound-Marketing Strategy

Nobody can know everything, but as an entrepreneur, you need to know the basics.
Murray Newlands
6 Elements Every Business Website Needs
Websites

6 Elements Every Business Website Needs

If you want to be taken seriously by customers online, be sure to include these common features.
Zach Cutler