Online Marketing

News and Articles About Online Marketing

How to Start a YouTube Channel

If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.

Cyber Monday Grows As More Shoppers Turn to Mobile

Sales during Thanksgiving weekend were down from last year, but Cyber Monday is attracting shoppers in droves.

Keeping an Eye Out for Social and Mobile Innovations

Bite-size advice from snack-food company marketing veteran Bonin Bough.

How to Write a Compelling Script for Your YouTube Videos

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.

3 Things You Probably Don't Know About Google Adwords

Take your Adwords campaigns up a notch with these three insider insights.

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

The new feature links high quality photography to maps, making it easier to visit and share in real life.

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.

How to Develop an Ongoing Rapport With Your YouTube Viewers and Fans

Follow these tips to keep your audience coming back for more.

5 Lessons About Blogging You Can Learn From BuzzFeed

Put these tips to action to generate more buzz for your own company blog.

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.

7 Ways to Get the Press Coverage You Want

Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.

7 Super Tips for Creating Powerful Infographics

Follow these steps for creating knockout infographics that can give your marketing a visual flair.

Have a Burning Business Question? Ask the Expert.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up

5 Tips to Master Pinterest for Business

How small-business owners can use the popular social-media site to drive sales and connect with potential clients.

The Single Most Important Website Metric

What's the most important website metric for my business?

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.

How to Get Your Startup's Technology Up and Running Today

Thanks to cloud computing, you can be in business faster than it takes for the cable company to install your internet connection.

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.

The Best Way to Land a Job in Social Media? Just Dive In.

Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.

Questions You Need to Consider Before Retweeting Anything on Twitter

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.

7 Tips to Make Your Email Marketing More Mobile-Friendly

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
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