News and Articles About Online Marketing
Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
To do it right, you'll need to find a way that serves your vision while also supporting others.
When pondering ways to optimize your website's landing pages, don't forget this critical design element.
If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
Tips on how to create excitement and buzz around your new product.
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Dynamic website personalization is a powerful tool that can boost business.
For every successful campaign, you have to pay attention to just three data sets to ensure success.
Get ahead of the curve with these tips from marketing pro Perry Marshall.
'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Here are three reasons why marketing officers should think of people first.
This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.
Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
Magisto's CamCrew helps you shoot the perfect video with your smartphone, and then edits it for you.
Just like with a romantic relationship, the courtship can never end.
Here, we count down our most-viewed videos from the last 12 months.
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