Online Marketing

News and Articles About Online Marketing

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.

The Best Way to Land a Job in Social Media? Just Dive In.

Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.

Questions You Need to Consider Before Retweeting Anything on Twitter

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.

7 Tips to Make Your Email Marketing More Mobile-Friendly

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.

3 Scary Email Marketing Mistakes to Avoid

On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.

7 Ways Managers Can Strategize More Effectively in the Digital Age (Infographic)

Check out these seven steps to better utilize digital tools to innovate in your company.

Analytics Platform Focuses on the Only Stat That Matters: Revenue

Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.

Social Media Etiquette: 5 Questions to Ask Before Posting About the News

When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.

37 Marketing Tools to Spy on Your Competitors

Be the James Bond of the web with these tools that can give you a leg up on the competition.

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.

How to Get More Comments on Your Blog

Learn how to engage readers and you'll start to see them get more active on your blog. Here are three steps to take.

Staples Looks to Get Personal With Latest Acquisition

The office-supplies retailer has nabbed Silicon Valley startup Runa to personalize the online shopping experience.

Have a Burning Business Question? Ask the Expert: Ian Lurie

Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.

10 Tips for Writing Better Online Marketing Content

When a customer starts the conversation, it takes more to keep it going than a standard sales push.

How to Generate Ideas For Your YouTube Videos

Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

What you should consider when developing marketing content for customers on tablets and smartphones.

4 Steps to Building A Profitable Digital Newsletter

Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.

Seriously, These People Never Use the Internet

Your digital marketing efforts are lost on a percentage of Americans who simply never go online.

Social Search: What It Is and How to Add It to Your Marketing Strategy

As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.

3 Annoying Social-Media Mistakes Businesses Need to Avoid

A look at the most vexing social media no-nos and why you should just skip them.
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