News and Articles About Online Marketing
What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
Short-form social videos can turn your cinematic dreams into marketing gold.
As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Check out these seven steps to better utilize digital tools to innovate in your company.
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
Collecting these important details can help you convert leads to customers as effectively as possible.
Be the James Bond of the web with these tools that can give you a leg up on the competition.
You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
Learn how to engage readers and you'll start to see them get more active on your blog. Here are three steps to take.
The office-supplies retailer has nabbed Silicon Valley startup Runa to personalize the online shopping experience.
Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
When a customer starts the conversation, it takes more to keep it going than a standard sales push.
Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
What you should consider when developing marketing content for customers on tablets and smartphones.
Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
Your digital marketing efforts are lost on a percentage of Americans who simply never go online.
As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.
A look at the most vexing social media no-nos and why you should just skip them.
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