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Online marketing

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Online marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online marketing

Tips for Creating Business Videos That Customers Will Watch

Tips for Creating Business Videos That Customers Will Watch

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Whether you do it yourself or hire a pro, consider this advice for promoting your business online with video.
June 25, 2012 in Online Marketing
Facebook's Marketing Tools You Might Not Know About

Facebook's Marketing Tools You Might Not Know About

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Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
June 22, 2012 in Social Media
Telling Your Story: 5 Rules for 'Content Marketing'

Telling Your Story: 5 Rules for 'Content Marketing'

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How you can create content that will draw traffic and yield high search engine rankings.
SEO vs. PPC: Knowing Which Is Right for Your Website

SEO vs. PPC: Knowing Which Is Right for Your Website

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Your choice will depend on your budget and how fast you want to build traffic.
How to Get Your Content Shared More on Pinterest

How to Get Your Content Shared More on Pinterest

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From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
May 14, 2012 in Social Media
The Imagination: A Sustainable Resource for Online Lead Generation

The Imagination: A Sustainable Resource for Online Lead Generation

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Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
May 10, 2012 in Online Marketing
How Not to Be a Spammer When Marketing Your Business

How Not to Be a Spammer When Marketing Your Business

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From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
May 10, 2012 in Online Marketing
5 Ways to Build a Solid Email Marketing List

5 Ways to Build a Solid Email Marketing List

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Keeping in touch with your best prospects will draw them back to your website to buy.
April 25, 2012 in Online Marketing
Three Ways to Use QR Codes for Business

Three Ways to Use QR Codes for Business

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These small companies turned the now-ubiquitous QR code into a new sales machine.
March 13, 2012 in Mobile
What You Need to Know About Facebook's Business Page Facelift

What You Need to Know About Facebook's Business Page Facelift

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Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
March 1, 2012 in Branding
10 Little Known Social Media Tools You Should Be Using -- Now

10 Little Known Social Media Tools You Should Be Using -- Now

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Want to take your social media campaigns to the next level? These tools can help you get there.
February 21, 2012 in Apps & Software
Six Tips for Maximizing Email Marketing Campaigns

Six Tips for Maximizing Email Marketing Campaigns

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Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
February 13, 2012 in Online Marketing
Is Your Facebook Business Page Ready for 31,170 Visitors?

Is Your Facebook Business Page Ready for 31,170 Visitors?

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A new survey reveals the reach of the average Facebook user.
February 7, 2012 in Social Media
How Pinterest Is Becoming the Next Big Thing in Social Media for Business

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

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The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
February 7, 2012 in Social Media
10 Reasons Your Small Business Shouldn't Start a Blog

10 Reasons Your Small Business Shouldn't Start a Blog

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Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
February 3, 2012 in Online Marketing
What You Need to Know About Brand Building vs. SEO

What You Need to Know About Brand Building vs. SEO

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Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
January 30, 2012 in SEO | Search Engine Optimization
IFC's Five Rules for Romancing Geeks

IFC's Five Rules for Romancing Geeks

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When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
January 10, 2012 in Social Media
How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds

How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds

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Total Immersion's Augmented Reality software solutions gives heavy metal band Mastodon an edge with fans.
January 4, 2012 in Apps & Software
How Dwolla is Building Its Brand by Giving Away Cash

How Dwolla is Building Its Brand by Giving Away Cash

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Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
December 29, 2011 in Social Media
10 Trends for Online Marketers in 2012

10 Trends for Online Marketers in 2012

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From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
December 28, 2011 in Online Marketing
Lawmakers Seek FTC Scrutiny of Google's Search Results

Lawmakers Seek FTC Scrutiny of Google's Search Results

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Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
December 22, 2011 in Finding Customers
See What Attracts People to Your Business's Facebook Page

See What Attracts People to Your Business's Facebook Page

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Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
December 21, 2011 in Social Media
Chris Brogan on Cultivating Visibility

Chris Brogan on Cultivating Visibility

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The popular blogger shares tips to make marketing more of a flow than an interruption.
December 21, 2011 in Online Marketing
Where to Focus Your Business's Ad Dollars in the New Year

Where to Focus Your Business's Ad Dollars in the New Year

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Here, new data that can help you plan where your business should spend on advertising in 2012.
December 15, 2011 in Advertising
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