Online Marketing

News and Articles About Online Marketing

101 Different Types of Web Content For Building Your Site
Web Content

101 Different Types of Web Content For Building Your Site

Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search
SEO Tips

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

In this video, online marketing and SEO expert Rand Fishkin talks about creating online content that people will find useful and want to share with others.
Jason Fell
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know
Marketing Strategies

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Tanya Benedicto Klich
The Basic Building Blocks of a Website, and Their Costs
Building a Website

The Basic Building Blocks of a Website, and Their Costs

If you're looking to set up a new home on the internet, should you do it yourself or hire additional help?
Ana R. Alvarado
SEO for Business Explained: A Conversation With Rand Fishkin
SEO

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
Jason Fell
Franchisees: The Do's and Don'ts of Social Media
Franchise

Franchisees: The Do's and Don'ts of Social Media

Social media is a key way for franchisees to promote their business. Here are 12 big do's and don'ts.
Joe Prusha
Have a Blockbuster Summer of Sales With These 3 Strategies
Growth Strategies

Have a Blockbuster Summer of Sales With These 3 Strategies

This season brings box office mega-bucks for movie studios, but you too can cash in on the film industry's marketing tactics.
Matthew Toren
 4 Hacks You Should Know Before You Craft Your Next Email Subject Line
Email Marketing

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
Pinterest 101: Marketing Tips From Whole Foods
Pinterest

Pinterest 101: Marketing Tips From Whole Foods

Online marketing expert John Rampton talks about Whole Foods and the lessons business owners can take away from the company's vibrant Pinterest page.
Jason Fell
The New Approach to Get Customers Banging on Your Door
Online Marketing

The New Approach to Get Customers Banging on Your Door

HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
Marc Wayshak
In Content Marketing, Your Brand Needs to Take the Back Seat
Content marketing

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
Jim Joseph
5 Tools That Put Content Marketing Analysis on Autopilot
Content marketing

5 Tools That Put Content Marketing Analysis on Autopilot

These subscription-based marketing-automation programs can track potential customers and see if they follow through.
Eric Siu
If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads
Pay-per-click

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.
Jonathan Long
How to Create Content That's Meant to Be Shared
Content marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
Jim Joseph