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News and Articles About Online Marketing
101 Different Types of Web Content For Building Your Site
Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search
In this video, online marketing and SEO expert Rand Fishkin talks about creating online content that people will find useful and want to share with others.
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know
Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Tanya Benedicto Klich
Building a Website
The Basic Building Blocks of a Website, and Their Costs
If you're looking to set up a new home on the internet, should you do it yourself or hire additional help?
Ana R. Alvarado
SEO for Business Explained: A Conversation With Rand Fishkin
In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
Franchisees: The Do's and Don'ts of Social Media
Social media is a key way for franchisees to promote their business. Here are 12 big do's and don'ts.
Have a Blockbuster Summer of Sales With These 3 Strategies
This season brings box office mega-bucks for movie studios, but you too can cash in on the film industry's marketing tactics.
4 Hacks You Should Know Before You Craft Your Next Email Subject Line
Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
Pinterest 101: Marketing Tips From Whole Foods
Online marketing expert John Rampton talks about Whole Foods and the lessons business owners can take away from the company's vibrant Pinterest page.
The New Approach to Get Customers Banging on Your Door
HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
In Content Marketing, Your Brand Needs to Take the Back Seat
To create effective content, brand promotion must take a back seat to the customer's interests.
5 Tools That Put Content Marketing Analysis on Autopilot
These subscription-based marketing-automation programs can track potential customers and see if they follow through.
If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads
Your ad copy needs to be engaging and the result of careful testing and planning.
How to Create Content That's Meant to Be Shared
Effective content marketing spurs your customers to spread your message to their networks.
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