Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

Thought leader Jonah Berger shares his best strategies for how to create wildly popular online content.
From Facebook to Foot Traffic: Building a Bakery's Social Network

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
3 Smart and Creative Ways to Use Foursquare for Marketing

3 Smart and Creative Ways to Use Foursquare for Marketing

Here are tips for using the popular social media tool to engage users and find new customers.
Promote Your Product Quickly by Tapping the Internet's Influencers

Promote Your Product Quickly by Tapping the Internet's Influencers

The founder of the online product showcase Grommet explains how to become an Internet sensation.
When Marketing Online, Be Natural and Earn Trust

When Marketing Online, Be Natural and Earn Trust

Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
How to Harness the Power of Internet Memes for Your Business (Infographic)

How to Harness the Power of Internet Memes for Your Business (Infographic)

The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Why Engaging Online Content Is a Must for SEO

Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
The Best Marketing Advice You're Forgetting to Follow

The Best Marketing Advice You're Forgetting to Follow

In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.

How to Write Better Email Subject Lines

Take these steps to get more people clicking on your marketing messages.
9 Ways to Build Your Pinterest Audience

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
10 Questions to Ask When Creating Your LinkedIn Company Page

10 Questions to Ask When Creating Your LinkedIn Company Page

How you can make a company page that generates leads, sales and traffic back to your website.
How Men and Women Use Social Media Differently (Infographic)

How Men and Women Use Social Media Differently (Infographic)

When it comes to social media, men tend to spend more time on some sites, women on others.
New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
5 Strategies to Build a Global Brand

5 Strategies to Build a Global Brand

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
How to Get Started on Pinterest: 8 Boards Worth Creating

How to Get Started on Pinterest: 8 Boards Worth Creating

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
New Google Tool Helps Businesses Deliver Better Online Ads

New Google Tool Helps Businesses Deliver Better Online Ads

The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
5 Ways to Be a Better Leader Online

5 Ways to Be a Better Leader Online

Here's what separates the leaders from the followers online.
Online Marketing 101: Are You Prone to Shiny Object Syndrome?

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
Should Your Business Have a Podcast?

Should Your Business Have a Podcast?

With a low barrier to entry, podcasting may be a way to establish expertise.
3 Emerging Social Networks to Keep an Eye On

3 Emerging Social Networks to Keep an Eye On

These new tools should be on your radar. Here's why.
Increasing Website Traffic: 6 Steps to Guest Blogging

Increasing Website Traffic: 6 Steps to Guest Blogging

What you need to know about contributing articles to other sites and how it can raise your profile online.
4 Ways to Get Customers to Open Your Emails

4 Ways to Get Customers to Open Your Emails

If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
4 Things You Need to be Doing on Social Media -- Now

4 Things You Need to be Doing on Social Media -- Now

Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
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