Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Losing some subscribers can be better than having your messages marked as spam.
Got Street Cred? 5 Ways to Build Customer Trust Online

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
A Fitness Studio Makes Full-Court Social Press

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
3 Ways to Make a Killer Impression Online (Infographic)

3 Ways to Make a Killer Impression Online (Infographic)

Your online presence is often your first interaction with potential customers. Here's how to make sure you are making a good impression.
When Marketing Over Social Media, Test, Experiment and Test Some More

When Marketing Over Social Media, Test, Experiment and Test Some More

Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
How to Use Social Media to Find Customers (Infographic)

How to Use Social Media to Find Customers (Infographic)

Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
12 Social Media Mistakes That Entrepreneurs Make

12 Social Media Mistakes That Entrepreneurs Make

From overly promotional tweets to way-too-infrequent Facebook posts, business owners make lots of blunders when it comes to social media. Our Team Digital lists the biggest ones.
A Salon's Social Media Highlights

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.

5 Ways to Promote Your Business With Online Slideshows

A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.

Report: Email is Better Than Facebook or Twitter for Acquiring New Customers

Here are three tips for turning email recipients into paying customers.
How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)

How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)

The lazy months of summer can be the perfect time to ramp up your company's social-media presence. Here's how.
How to Use Social Media and Not Feel Overwhelmed

How to Use Social Media and Not Feel Overwhelmed

Blogging, tweeting and pinning taking up too much of your time? Our Team Digital, a group of marketing experts, has this advice.
10 Questions to Ask When Hiring an SEO Consultant

10 Questions to Ask When Hiring an SEO Consultant

Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.
A Restaurant Built (and Rebuilt) With Customer Loyalty

A Restaurant Built (and Rebuilt) With Customer Loyalty

Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.
How Your Pinterest Descriptions Can Attract Customers

How Your Pinterest Descriptions Can Attract Customers

If you want to increase traffic to your Pinterest account, follow these tips for writing compelling pin descriptions that will pique your audience's interest and optimize your pins for search.

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
9 New Tips for Location-Based Marketing

9 New Tips for Location-Based Marketing

It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.
As Facebook Hashtags Roll Out, What They Mean for Marketers

As Facebook Hashtags Roll Out, What They Mean for Marketers

A look at how companies will be able to best use hashtags for their marketing purposes.
Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
Insider Tips on How to Build a Youtube Following

Insider Tips on How to Build a Youtube Following

With 72 hours of new content uploaded to Youtube every minute, breaking through the noise is a huge challenge. Here's insight into how to start building an effective Youtube strategy.
Move Over, Facebook: Why Your Business Needs to Be on Pinterest

Move Over, Facebook: Why Your Business Needs to Be on Pinterest

More than other social networks, potential customers use Pinterest to decide what to buy.
Yelp Helps Small Businesses Turn Visitors Into Buyers, for a Fee

Yelp Helps Small Businesses Turn Visitors Into Buyers, for a Fee

The popular review site introduces a new service that enables users to make transactions through their pages.
Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

Thought leader Jonah Berger shares his best strategies for how to create wildly popular online content.
Prev 1 ... 9 10 11 12 13 14 15 ... 20 Next

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore