Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

Mobile Apps

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.
Rahul Varshneya
How to Boost Your YouTube Ranking (Infographic)
SEO Tips

How to Boost Your YouTube Ranking (Infographic)

SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
Kevin Allen
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Kevan Lee
5 Reasons Your Business Should Not Advertise on Google AdWords
Online Marketing

5 Reasons Your Business Should Not Advertise on Google AdWords

Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
David Rodnitzky
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Halloween

Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes

Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Kim Lachance Shandrow
5 White-Hot Consumer Psychology Hacks to Boost Your Sales
Sales Strategies

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.
Eric Siu
5 Things Most People Forget About Local SEO
Local SEO

5 Things Most People Forget About Local SEO

Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.
Neil Patel
Marketing

3 Ways to Optimize Your Marketing-Automation Systems

It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
Justin Gray
13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates
Email Marketing

13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates

With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.
Jonathan Long
The 3 Types of Marketing Emails That Nobody Has Opened in Years
Email Marketing

The 3 Types of Marketing Emails That Nobody Has Opened in Years

Email remains the workhorse of online marketing but these steeds have been flogged much too long.
Kimanzi Constable
Marketers Must Ask These 7 Questions About Native Content
Native Advertising

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
5 Things You Can Learn From a Poorly Designed Website
Web Design

5 Things You Can Learn From a Poorly Designed Website

Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.
4 Hacks for Writing an Article That Sounds Genius (And Actually Is)
Blogging

4 Hacks for Writing an Article That Sounds Genius (And Actually Is)

You may not be a genius, but your writing needs to sound like it.
Neil Patel
5 Landing Page Must-Haves to Boost App Downloads
Online Marketing

5 Landing Page Must-Haves to Boost App Downloads

When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
Rahul Varshneya