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News and Articles About Online Marketing
Confessions of a Facebook Marketing Addict
Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
3 Reasons Your Website Will Never Be Finished
If you're constantly tinkering with it, you may have an advantage over your competitors.
22 Ways to Ramp Up Your Content-Marketing Strategy
With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
The 3 C's of Content Marketing
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Boost Reader Engagement With 9 Easy Subheading Tricks
The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
An Entrepreneur's Social-Media Plan for Success
For those just jumping on the social-media bandwagon, here are a few tips on getting started.
5 Content Pieces You Can Create in 5 Minutes Or Less
Pull out these ideas when you find yourself in a time crunch but need new content.
Should You Focus on SEO or Pay-Per-Click Marketing?
What does each do, and what are pros and cons of each approach?
Here's What Happens When Facebook Advertising Fails
As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime
Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
A Simple Trick for Finding Top-Notch Writers to Create Your Content
While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
Overcome Short Attention Spans with 'Micro-Content'
With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year
Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
3 Tricks to Create Premium Video Content on a Budget
While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
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