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Online marketing

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Online marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online marketing

IFC's Five Rules for Romancing Geeks

IFC's Five Rules for Romancing Geeks

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When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
January 10, 2012 in Social Media
How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds

How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds

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Total Immersion's Augmented Reality software solutions gives heavy metal band Mastodon an edge with fans.
January 4, 2012 in Apps & Software
How Dwolla is Building Its Brand by Giving Away Cash

How Dwolla is Building Its Brand by Giving Away Cash

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Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
December 29, 2011 in Social Media
10 Trends for Online Marketers in 2012

10 Trends for Online Marketers in 2012

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From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
December 28, 2011 in Online Marketing
Lawmakers Seek FTC Scrutiny of Google's Search Results

Lawmakers Seek FTC Scrutiny of Google's Search Results

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Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
December 22, 2011 in Finding Customers
See What Attracts People to Your Business's Facebook Page

See What Attracts People to Your Business's Facebook Page

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Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
December 21, 2011 in Social Media
Chris Brogan on Cultivating Visibility

Chris Brogan on Cultivating Visibility

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The popular blogger shares tips to make marketing more of a flow than an interruption.
December 21, 2011 in Online Marketing
Where to Focus Your Business's Ad Dollars in the New Year

Where to Focus Your Business's Ad Dollars in the New Year

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Here, new data that can help you plan where your business should spend on advertising in 2012.
December 15, 2011 in Advertising
Three Key Business Investments to Make in 2012

Three Key Business Investments to Make in 2012

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It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
December 14, 2011 in Marketing Ideas
A User's Guide to Facebook's New Timeline Feature

A User's Guide to Facebook's New Timeline Feature

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Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
December 12, 2011 in Online Marketing
How to Increase Social Sharing to Generate More Leads

How to Increase Social Sharing to Generate More Leads

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Everything you need to know about generating leads you learned in kindergarten.
December 12, 2011 in Social Media
The Three Worst Daily Deal Mistakes and How to Avoid Them

The Three Worst Daily Deal Mistakes and How to Avoid Them

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Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
December 12, 2011 in Selling Online
Understanding the Value of a Facebook Fan

Understanding the Value of a Facebook Fan

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Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
November 30, 2011 in Social Media
Why Your Small Business Should Hangout on Google+

Why Your Small Business Should Hangout on Google+

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Here are three ways your business can best utilize the latest social network.
November 29, 2011 in Social Media
Measuring Offline Vs. Online Word-of-Mouth Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

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Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
November 23, 2011 in Online Marketing
Five New Online Tools for Finding Local Customers

Five New Online Tools for Finding Local Customers

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Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
November 21, 2011 in Online Marketing
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

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The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
November 18, 2011 in Social Media
More Small Businesses Extol the Benefits of Social Media

More Small Businesses Extol the Benefits of Social Media

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Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
November 17, 2011 in Social Media
Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine

Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine

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With the year's prime shopping season looming, here are some tips for improving your website to boost sales.
November 14, 2011 in Finding Prospects
Is Any Publicity Good Publicity?

Is Any Publicity Good Publicity?

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In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
November 2, 2011 in Online Marketing
One Way to Automate Your Online Marketing Efforts

One Way to Automate Your Online Marketing Efforts

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A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
October 31, 2011 in Apps & Software
10 Tips for Better Content Marketing

10 Tips for Better Content Marketing

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If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
October 27, 2011 in Online Marketing
How to Leverage Celebrities and Social Media to Build Buzz

How to Leverage Celebrities and Social Media to Build Buzz

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For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
October 25, 2011 in Social Media
Why Content Marketing Is King

Why Content Marketing Is King

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More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
October 20, 2011 in Online Marketing
What Time Is Your Facebook Sweet Spot?

What Time Is Your Facebook Sweet Spot?

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A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
October 19, 2011 in Social Media

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