Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

3 Tips for Maximizing YouTube's New Layout for Brand Channels

3 Tips for Maximizing YouTube's New Layout for Brand Channels

From creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
How to Spread the Word Through Content Marketing

How to Spread the Word Through Content Marketing

Five tips for getting your online content marketing message right.
How to Fix 3 Common Online Marketing Mistakes

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
Marketing to Seniors: Online Versus Offline

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
New to Digital Marketing? How to Keep 'Face Time' With Customers

New to Digital Marketing? How to Keep 'Face Time' With Customers

Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
3 Ways to Make Your Brand Memorable on Social Media

3 Ways to Make Your Brand Memorable on Social Media

Advice from business leaders who have mastered the art of social media marketing.
The 4 Essential Parts of an Email

The 4 Essential Parts of an Email

Here's the blueprint of a successful business email.
Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

These types of posts can help spur new content ideas for your business blog.
3 Must-Know Basics to Managing Your Company's Social Media

3 Must-Know Basics to Managing Your Company's Social Media

We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
5 Marketing Lessons From the Super Bowl's Most Popular Commercials

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
3 Rules You Must Break to Expand Your Email Marketing List

3 Rules You Must Break to Expand Your Email Marketing List

If building a bigger list is your priority, you'll want to break these traditional marketing practices.
What Makes Your Video Shareable -- And Viral

What Makes Your Video Shareable -- And Viral

To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
Eye on Marketing: 3 Steps to Revamp Your Analytics

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
Everything You Ever Wanted to Know About Infographics

Everything You Ever Wanted to Know About Infographics

We answer all your burning questions about infographics and give you seven resources for creating your own.
10 Online Marketing Trends for 2013

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
5 Deadly Sins of SEO and Online Marketing

5 Deadly Sins of SEO and Online Marketing

How to steer clear of the most fatal marketing mistakes.
New Facebook Rules Limit Use of Text on Images

New Facebook Rules Limit Use of Text on Images

Three tips for maximizing your brand's exposure while staying compliant with the network's new policies.
5 Secrets to Producing Better Webinars

5 Secrets to Producing Better Webinars

If done well, webinars can drive sales and increase customer loyalty. Here's how to make yours stand out.
The Best and Worst Online Franchise Promotions of 2012

The Best and Worst Online Franchise Promotions of 2012

Our picks for the best, the worst and the craziest online promotions from franchise companies.
What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

Why it's worth putting a little extra effort into your company's page.
The Best and Worst Times to Send an Email (Infographic)

The Best and Worst Times to Send an Email (Infographic)

The time at which you send an email can be critical to maximizing its open and click rates.
Vintage-Style Bags Get a Boost From Online Marketing

Vintage-Style Bags Get a Boost From Online Marketing

Thoughtful web marketing drives an artisanal business.
3 Ways Brands Can Use Pinterest's 'Secret Boards'

3 Ways Brands Can Use Pinterest's 'Secret Boards'

Not sure how your company can use private boards? Here are three ideas to consider.
What You Don't Know About Sweepstakes and Contests May Hurt You

What You Don't Know About Sweepstakes and Contests May Hurt You

Five tips to conduct a successful promotion.
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