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Online marketing

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Online marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online marketing

DailyCandy's Dany Levy on Taking Initiative

DailyCandy's Dany Levy on Taking Initiative

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The company founder shares how she overcame a crisis of confidence to build a multimillion dollar business.
July 12, 2011 in The 'Treps
How to Decode Website Metrics to Pump Up Your Online Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing

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Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
June 2, 2011 in Online Marketing
Did Google Stop Sending You Traffic?

Did Google Stop Sending You Traffic?

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Consider these six ways to regain lost ground in Google's search rankings.
Why Your Website Should Cop an Attitude

Why Your Website Should Cop an Attitude

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Here are two businesses that do a good job of taking a tone with customers.
April 18, 2011 in Branding
How to Boost Traffic to Your Listing on Google Maps

How to Boost Traffic to Your Listing on Google Maps

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Google Boost puts a local twist on pay-per-click advertising.
April 13, 2011 in Finding Customers
Three Common Marketing Mistakes and How to Fix Them

Three Common Marketing Mistakes and How to Fix Them

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Experts and small-business owners share tips to avoid blunders that affect your bottom line.
April 13, 2011 in Online Marketing
How Marketers Use Social Media

How Marketers Use Social Media

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New report reveals how marketers are using social media to reach their customers.
April 12, 2011 in Online Marketing
Five to Follow on Twitter for SEO

Five to Follow on Twitter for SEO

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Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
Six Steps for Revving Up Your Search-Engine Marketing

Six Steps for Revving Up Your Search-Engine Marketing

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To find new customers through paid-search advertising, consider this advice.
April 11, 2011 in Finding Customers
Video: How Can I Target Women Customers?Play Video

How Can I Target Women Customers? (Video)

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
April 5, 2011 in Social Media
Google's Panda Puts Content Farms Out to Pasture

Google's Panda Puts Content Farms Out to Pasture

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See why Google's latest search algorithm, Panda, rewards original content.
March 17, 2011 in Online Marketing
Signpost Puts a Local Spin on Social Shopping

Signpost Puts a Local Spin on Social Shopping

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Signpost takes on Groupon as the turf war for social commerce supremacy heats up.
January 25, 2011 in Online Marketing
How to Build Your Own Brand Buzz

How to Build Your Own Brand Buzz

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You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
January 25, 2011 in PR Basics
10 Trends for Online Marketers in 2011

10 Trends for Online Marketers in 2011

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A look at the latest technology tools that will influence how you reach customers.
January 14, 2011 in Online Marketing
10 Marketing Trends for 2011

10 Marketing Trends for 2011

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From geotargeting to mobile apps and social media, here's what you need to consider now.
January 12, 2011 in Branding
Is Your Email Marketing Ready for 2011?

Is Your Email Marketing Ready for 2011?

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Here are five ways to create a more social experience for your customers in the New Year.
December 30, 2010 in Online Marketing
10 Social Media Trends for 2011

10 Social Media Trends for 2011

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How to leverage the latest trends, from location-based marketing to new video platforms and text campaigns.
December 21, 2010 in Online Marketing

Twitter Crushes Facebook for Marketing

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Although Facebook has a larger social media presence and more users, Twitter gives businesses more clicks.
December 10, 2010 in Online Marketing
Three Ways to Connect with Online Influencers

Three Ways to Connect with Online Influencers

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How to find the right social-media contacts to help market your business.
December 8, 2010 in Online Marketing

Secrets to Using Facebook to Market Your Business

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Make sure you take advantage of the massive audience the social network has to offer.
December 7, 2010 in Online Marketing
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