Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

In Content Marketing, Your Brand Needs to Take the Back Seat
Content marketing

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
Jim Joseph
5 Tools That Put Content Marketing Analysis on Autopilot
Content marketing

5 Tools That Put Content Marketing Analysis on Autopilot

These subscription-based marketing-automation programs can track potential customers and see if they follow through.
Eric Siu
If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads
Pay-per-click

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.
Jonathan Long
How to Create Content That's Meant to Be Shared
Content marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
Jim Joseph
Ultimate in Laziness: New Ad Lets Hulu Users Instantly Order Pizza
Pizza Hut

Ultimate in Laziness: New Ad Lets Hulu Users Instantly Order Pizza

Later this year, Hulu will serve up a Pizza Hut commercial that allows viewers to order pizza within the ad.
Kate Taylor
5 Clever Ways to Increase Mobile App Reviews
Apps

5 Clever Ways to Increase Mobile App Reviews

In today's crowded app store, you'll need more positive reviews than you have friends and family to provide them, in order to give your app the ranking boost it needs.
Why Marketers Should Care About Rich-Media Content
Content marketing

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.
Derek Miller
4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling
Video Tips

4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
Yoni Bloch
This Is the Most Important Element of Producing a Successful Webinar
Webinars

This Is the Most Important Element of Producing a Successful Webinar

Online marketing expert Lewis Howes says that without this one thing, your webinars won't be the best they can be.
Jason Fell
Burger King Bets 'Subservient Chicken' Ad Campaign Will Go Viral Again
Burger King

Burger King Bets 'Subservient Chicken' Ad Campaign Will Go Viral Again

Burger King is bringing back a bizarre campaign from 2004 in the hopes of striking ad gold twice.
Kate Taylor
Confessions of a Facebook Marketing Addict
Facebook Marketing

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
Kevin Allen
3 Reasons Your Website Will Never Be Finished
Websites

3 Reasons Your Website Will Never Be Finished

If you're constantly tinkering with it, you may have an advantage over your competitors.
Joshua Steimle
22 Ways to Ramp Up Your Content-Marketing Strategy
Content Strategy

22 Ways to Ramp Up Your Content-Marketing Strategy

With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
Bryan Lovgren
The 3 C's of Content Marketing
Content marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Jim Joseph