Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon
Viral Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
John Brubaker
The 3 Most Important Elements of a Great Blog Post
National Small Business Week

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
Jason Fell
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Public Relations

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Heather Whaling
6 Fundamentals Every Modern Entrepreneur Needs to Succeed
Young Entrepreneurs

6 Fundamentals Every Modern Entrepreneur Needs to Succeed

The game of business has changed. Cultivating your personal brand is the cornerstone of success.
Dan Antonelli
Power Up Your PR Strategy With Big Data
Big Data

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
Zach Cutler
How to Find Inspiration for Your Next Blog Post
National Small Business Week

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Jason Fell
Are You Meeting Your Customers' Online Marketing Expectations?
Online Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Eric Siu
3 Tips for Spying on Your Competitors Online
National Small Business Week

3 Tips for Spying on Your Competitors Online

Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
Jason Fell
Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke
Yelp

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
Kate Taylor
5 Examples Your Brand Can Follow to Build an Online Community
Online Community

5 Examples Your Brand Can Follow to Build an Online Community

If you're feeling lonely while you toil out there on the web, take some lessons from these vibrant websites. What they did, you can do.
Derek Miller
Google Hangout: Kick Up Your Online Marketing With This Expert Advice
National Small Business Week

Google Hangout: Kick Up Your Online Marketing With This Expert Advice

Neil Patel shares some of his top SEO and content-marketing secrets.
Jason Fell
How to Ask Influencers for a Favor (And Actually Get It)
Relationship building

How to Ask Influencers for a Favor (And Actually Get It)

Everybody could use a little help from their friends but, sometimes, you need to make the friend who can help you that little bit.
David Rekuc
Video Marketing

The Secrets to Making an Explainer Video Stand Out

Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Nick Vaka
What You Can Do About the Decline of Social Marketing on Facebook
Social Media Marketing

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Gregory Kennedy