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Multiply the Trust Factor Inside Your Organization
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News and Articles About Online Marketing
Social Media Marketing
5 Ways Social-Media Marketers Get Their Message Heard
While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
Lisa Hoover McGreevy
Was Your First Tweet Awkward or Awesome?
The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.
Here's the Big Problem With Chasing Customers on Social Media
After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
The 6 Types of Online Buyers
Find out what types of buyers are shopping online so you can learn to attract new business.
Creating Brand Love Through Your Email Newsletter
Provide value to your business contacts and develop a loyal following with these eight steps.
How to Tell if Your Social Media Efforts Are Paying Off
Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted
On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.
Kim Lachance Shandrow
6 Ways to Analyze Your Creative Ideas
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
Live Your Brand
How a Tax Return Helped This Entrepreneur Land a Successful Brand
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Who Should Use Pay-Per-Click Advertising and Who Shouldn't
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
6 Tips for Wooing Customers With an Enchanting Business Blog
Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
5 Tricks to Producing Quality Content
As content continues to reign supreme in the online world, here are a few ways to make sure your information is top-notch.
Want to Make Email Subscribers Unhappy? Do These 6 Things.
No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
4 Ways Brands Can Hit the Social Jackpot With Instagram Direct
Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
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