Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

Webinar: Smarter Online Marketing With John Jantsch

Webinar: Smarter Online Marketing With John Jantsch

Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.
Is Instagram on the Web Worth It for Your Business?

Is Instagram on the Web Worth It for Your Business?

Users of the popular photo editing app can now post images to the web -- but it might not be right for everyone.
The Secrets of Viral Videos

The Secrets of Viral Videos

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
3 Ways to Promote Your Brand Without Facebook

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.
Small-Business Owners Spending More Time, Money on Social Media [Infographic]

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.
How to Take Advantage of Online Training Tools

How to Take Advantage of Online Training Tools

More small businesses are turning to online training. Here's how your team can take advantage of the growing amount of resources.
5 Free Tools for More Powerful Pinterest Marketing

5 Free Tools for More Powerful Pinterest Marketing

Make the most of your online marketing campaign without spending any money.
5 Ways Instagram Can Boost Your Marketing Plan

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.
Everything You Need to Create Stellar Online Videos

Everything You Need to Create Stellar Online Videos

How to produce online video that rivals the pros and puts your business in its best light.
Getting Started on Google +

Getting Started on Google +

A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
5 Ways 'Big Data' Is Changing the World

5 Ways 'Big Data' Is Changing the World

From shoe shopping to privacy concerns, 'big data' has big implications.
How to Create an E-Mail Marketing Campaign That People Will Notice

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
How Facebook Tools Can Revitalize Ad Campaigns

How Facebook Tools Can Revitalize Ad Campaigns

Tips to throw an event, announce a party or simply query your customers, all from your fan page.
Achieving Your Business Dreams on the Web

Achieving Your Business Dreams on the Web

Creating an irresistible Internet presence relies on credibility, content and casting a wide marketing net.
7 Ways LinkedIn Can Drive More Traffic to Your Website

7 Ways LinkedIn Can Drive More Traffic to Your Website

LinkedIn isn't just for networking. Here's how it can drive more traffic to your website than Facebook and Twitter.
3 Things You Need to Know About LinkedIn's Company Pages

3 Things You Need to Know About LinkedIn's Company Pages

The redesign of the professional networking site gives you more marketing opportunities.
What You Can Learn from Celebrities About Social Media

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.
5 Underutilized LinkedIn Marketing Tools

5 Underutilized LinkedIn Marketing Tools

LinkedIn's Marketing Solutions team offers tips on how to get the most out of the site's tools.
Common Google AdWords Mistakes and How to Avoid Them

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
3 Ways to Generate Better Leads on Facebook

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
The 3 Most Important Online Marketing Metrics to Monitor

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
SEM, SERPs and Other Online Marketing Terms Explained

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
The State of SEO and What Entrepreneurs Need to Know

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
How Customer Data Can Help Build Better Marketing Campaigns

How Customer Data Can Help Build Better Marketing Campaigns

Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
Prev 1 ... 12 13 14 15 16 17 18 ... 20 Next

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore