News and Articles About Online Marketing
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
Total Immersion's Augmented Reality software solutions gives heavy metal band Mastodon an edge with fans.
Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
The popular blogger shares tips to make marketing more of a flow than an interruption.
Here, new data that can help you plan where your business should spend on advertising in 2012.
It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Everything you need to know about generating leads you learned in kindergarten.
Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Here are three ways your business can best utilize the latest social network.
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
With the year's prime shopping season looming, here are some tips for improving your website to boost sales.
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
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