Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)
Content Marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
Kevin Allen
How to Fire Back at an Angry Customer on Social Media
Social Media

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Peter Gasca
Taco Bell's Social Sauce: Less Sales, Mas Fun
Taco Bell

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
Bryan Elliott
5 Questions to Ask When Your Marketing Isn't Working
Online Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Eric Siu
10 Things You Should Test to Boost Your Website Conversion Rate
Increasing Conversions

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
Rocco Baldassarre
5 Reasons Why Courting Influencers Is a Diversion From Building Your Business
Influencers

5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

The best way to win the notice of the people you respect is to build a business they can't overlook.
Kimanzi Constable
The 8 Fundamentals for a Successful Inbound-Marketing Strategy
Inbound marketing

The 8 Fundamentals for a Successful Inbound-Marketing Strategy

Nobody can know everything, but as an entrepreneur, you need to know the basics.
Murray Newlands
6 Elements Every Business Website Needs
Websites

6 Elements Every Business Website Needs

If you want to be taken seriously by customers online, be sure to include these common features.
Zach Cutler
Grow Your Online Business Without Depending Exclusively on Google
Online Marketing

Grow Your Online Business Without Depending Exclusively on Google

Google is huge but it is not the entire online marketplace, unless you let it be.
Ann Smarty
Define Your Brand With Focus and Flexibility
brand positioning

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Jim Joseph
The Top 5 Errors Made by Money-Losing Ecommerce Sites
Ecommerce

The Top 5 Errors Made by Money-Losing Ecommerce Sites

Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
Brett Relander
5 Easy Tweaks You Can Make to Consistently Land New Customers
Finding Customers

5 Easy Tweaks You Can Make to Consistently Land New Customers

People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
Kimanzi Constable
Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
Justin Gray
8 Ways to Influence Users to Download Your Mobile App
Online Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Rahul Varshneya