Online Marketing

Decoding Big Data for Business Growth (Infographic)
Data-Driven Marketing

Decoding Big Data for Business Growth (Infographic)

If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
Eric Siu
When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook
Data-Driven Marketing

When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook

The big blue social network is the key marketing platform for the foreseeable future.
Brian Honigman
One Direct-to-Consumer Company's Secrets to Success
Online Sales

One Direct-to-Consumer Company's Secrets to Success

Luxury handbag maker Dagne Dover has seen more than $1 million in direct-to-consumer sales through its online store.
Michelle Goodman
Serve Your Customers Custom Content With These 5 Steps
Data-Driven Marketing

Serve Your Customers Custom Content With These 5 Steps

Brands need shift their focus from broadcasting static stories to delivering personalized material.
Aaron Agius
Feeling the Sting of Recent Rotten Reviews on Yelp?
Online Reviews

Feeling the Sting of Recent Rotten Reviews on Yelp?

Here are four strategies for how to turn things around.
Brian Moran
From Meerkat to Riff: 5 New Ways to Market Your Brand
Ready To Launch

From Meerkat to Riff: 5 New Ways to Market Your Brand

A look at the latest tools for your marketing kit.
Ann Handley
3 Ways to Increase Your Brand Following
Data-Driven Marketing

3 Ways to Increase Your Brand Following

Having a significant number of fans as well as positive feedback and interaction from current consumers, prospective buyers viewing social media sites can be reassured that the product or service the business provides is trustworthy.
Which Social Media Sites Make Sense for Your Business? Here's How to Decide.
Data-Driven Marketing

Which Social Media Sites Make Sense for Your Business? Here's How to Decide.

If you're confused by your marketing options when it comes to social media, use this quick guide to get started now.
Mitch Meyerson
The 4 Essentials of the Most Read Content
Data-Driven Marketing

The 4 Essentials of the Most Read Content

With so much to contend with nowadays, be sure to follow these four tips to make sure eyeballs are directed your way.
Peter Gasca
Creating Insight-Driven Experiences to Build Brands
Data-Driven Marketing

Creating Insight-Driven Experiences to Build Brands

What does your audience really want? That's what you need to find out.
Gabrey Means and Cassie Hughes
7 Things You Need to Know About SEO to Remain Relevant in 2015
Data-Driven Marketing

7 Things You Need to Know About SEO to Remain Relevant in 2015

If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings.
Aaron Agius
22 Industries That Are Cashing in on Mobile Marketing (Infographic)
Data-Driven Marketing

22 Industries That Are Cashing in on Mobile Marketing (Infographic)

Our phone screens have become the main pinboards for our 'favorites' as we mobilize our lives.
Jana Barrett
The Web's Most Effective Ads
Data-Driven Marketing

The Web's Most Effective Ads

In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store.
David Rekuc
5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing
Data-Driven Marketing

5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing

In addition to growing your business faster, using these emotionally intelligent strategies will ensure you are connecting with the right customers who will also help you grow faster.
Bill Carmody