Social Media Marketing
Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.
If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
Here's how you can create a viral effect that will help your product spread via your customers' networks.
Think people first, numbers second, and your content will resonate with your audience.
Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
In a survey, executives said they want content from brands that is transparent, useful and selfless.
Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
More specifically, will a call-to-action button that is red boost conversions?
Video is now a vital market tool. Here's how entrepreneurs can take advantage.
To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.