Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

Six Tips for Maximizing Email Marketing Campaigns

Six Tips for Maximizing Email Marketing Campaigns

Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
Is Your Facebook Business Page Ready for 31,170 Visitors?

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
How Pinterest Is Becoming the Next Big Thing in Social Media for Business

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
10 Reasons Your Small Business Shouldn't Start a Blog

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
What You Need to Know About Brand Building vs. SEO

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
IFC's Five Rules for Romancing Geeks

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds

How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds

Total Immersion's Augmented Reality software solutions gives heavy metal band Mastodon an edge with fans.
How Dwolla is Building Its Brand by Giving Away Cash

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
10 Trends for Online Marketers in 2012

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
Lawmakers Seek FTC Scrutiny of Google's Search Results

Lawmakers Seek FTC Scrutiny of Google's Search Results

Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
See What Attracts People to Your Business's Facebook Page

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Chris Brogan on Cultivating Visibility

Chris Brogan on Cultivating Visibility

The popular blogger shares tips to make marketing more of a flow than an interruption.
Where to Focus Your Business's Ad Dollars in the New Year

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
Three Key Business Investments to Make in 2012

Three Key Business Investments to Make in 2012

It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
A User's Guide to Facebook's New Timeline Feature

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
How to Increase Social Sharing to Generate More Leads

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
The Three Worst Daily Deal Mistakes and How to Avoid Them

The Three Worst Daily Deal Mistakes and How to Avoid Them

Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
Understanding the Value of a Facebook Fan

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Why Your Small Business Should Hangout on Google+

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Measuring Offline Vs. Online Word-of-Mouth Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Five New Online Tools for Finding Local Customers

Five New Online Tools for Finding Local Customers

Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
More Small Businesses Extol the Benefits of Social Media

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine

Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine

With the year's prime shopping season looming, here are some tips for improving your website to boost sales.

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