Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

Five to Follow on Twitter for SEO

Five to Follow on Twitter for SEO

Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
Six Steps for Revving Up Your Search-Engine Marketing

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
How Can I Target Women Customers?

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
Google's Panda Puts Content Farms Out to Pasture

Google's Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.
Signpost Puts a Local Spin on Social Shopping

Signpost Puts a Local Spin on Social Shopping

Signpost takes on Groupon as the turf war for social commerce supremacy heats up.
How to Build Your Own Brand Buzz

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
10 Trends for Online Marketers in 2011

10 Trends for Online Marketers in 2011

A look at the latest technology tools that will influence how you reach customers.
10 Marketing Trends for 2011

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
Is Your Email Marketing Ready for 2011?

Is Your Email Marketing Ready for 2011?

Here are five ways to create a more social experience for your customers in the New Year.
10 Social Media Trends for 2011

10 Social Media Trends for 2011

How to leverage the latest trends, from location-based marketing to new video platforms and text campaigns.

Twitter Crushes Facebook for Marketing

Although Facebook has a larger social media presence and more users, Twitter gives businesses more clicks.
Three Ways to Connect with Online Influencers

Three Ways to Connect with Online Influencers

How to find the right social-media contacts to help market your business.

Secrets to Using Facebook to Market Your Business

Make sure you take advantage of the massive audience the social network has to offer.
Facebook Ads: Success Secrets From a Facebook Insider

Facebook Ads: Success Secrets From a Facebook Insider

With Facebook Ads, you can target users based on interests, location and relationships.
Bing vs. Google: The Battle for Your Advertising Dollars

Bing vs. Google: The Battle for Your Advertising Dollars

Think AdWords is the be-all and end-all of search engine marketing? Think again.

The Next Wave of Digital Marketing Trends

4 innovative marketing solutions that are just around the corner for small businesses

Online Marketing Tools: A Comparison

We analyze 4 online marketing tools designed to strengthen your relationship with customers.

How Google's Keyword Tool Can Point You Toward Profits

A quick and dirty way to validate your niche market

Facebook vs. Google

Which can better target your audience: the world's most popular social site or the search giant?

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore