News and Articles About Online Marketing
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
With the year's prime shopping season looming, here are some tips for improving your website to boost sales.
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Online sales and lead generation dictate that you use all of your available resources, including a website.
New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
Starr Hall on how to engage potential customers online and spark their curiosity.
Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Social-media makes even the best marketers forget everything they already know about marketing.
Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
The company founder shares how she overcame a crisis of confidence to build a multimillion dollar business.
Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
Consider these six ways to regain lost ground in Google's search rankings.
Here are two businesses that do a good job of taking a tone with customers.
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