Here's how you can create a viral effect that will help your product spread via your customers' networks.
Think people first, numbers second, and your content will resonate with your audience.
Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
In a survey, executives said they want content from brands that is transparent, useful and selfless.
Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
More specifically, will a call-to-action button that is red boost conversions?
Video is now a vital market tool. Here's how entrepreneurs can take advantage.
To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
You don't need to be a social-media expert to be an effective marketer on the platform.
Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.