Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

Why Marketers Should Care About Rich-Media Content
Content marketing

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.
Derek Miller
4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling
Video Tips

4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
Yoni Bloch
This Is the Most Important Element of Producing a Successful Webinar
Webinars

This Is the Most Important Element of Producing a Successful Webinar

Online marketing expert Lewis Howes says that without this one thing, your webinars won't be the best they can be.
Jason Fell
Burger King Bets 'Subservient Chicken' Ad Campaign Will Go Viral Again
Burger King

Burger King Bets 'Subservient Chicken' Ad Campaign Will Go Viral Again

Burger King is bringing back a bizarre campaign from 2004 in the hopes of striking ad gold twice.
Kate Taylor
Confessions of a Facebook Marketing Addict
Facebook Marketing

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
Kevin Allen
3 Reasons Your Website Will Never Be Finished
Websites

3 Reasons Your Website Will Never Be Finished

If you're constantly tinkering with it, you may have an advantage over your competitors.
Joshua Steimle
22 Ways to Ramp Up Your Content-Marketing Strategy
Content Strategy

22 Ways to Ramp Up Your Content-Marketing Strategy

With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
Bryan Lovgren
The 3 C's of Content Marketing
Content marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Jim Joseph
Boost Reader Engagement With 9 Easy Subheading Tricks
Content

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
Brett Relander
An Entrepreneur's Social-Media Plan for Success
Social Media

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Lisa Danielpour
5 Content Pieces You Can Create in 5 Minutes Or Less
Blog

5 Content Pieces You Can Create in 5 Minutes Or Less

Pull out these ideas when you find yourself in a time crunch but need new content.
Eric Siu
Should You Focus on SEO or Pay-Per-Click Marketing?
SEO

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
Jonathan Long
Here's What Happens When Facebook Advertising Fails
Facebook Marketing

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime
Twitter

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
Ann Tran