Online Marketing

News and Articles About Online Marketing

Have a Blog? LinkedIn Wants Your Copy.
Marketing

Have a Blog? LinkedIn Wants Your Copy.

The professional social networking site has opened up its publishing platform to all users.
Jason Fell
Advertising Will Soon Reach a Digital Tipping Point
Marketing

Advertising Will Soon Reach a Digital Tipping Point

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
Steve Gahler
A Stellar Content Plan Can Lead to Business Success
Marketing

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Firas Kittaneh
Instagram's 5 Tips for Better Marketing -- With Pictures
Marketing

Instagram's 5 Tips for Better Marketing -- With Pictures

The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
Geoff Weiss
It's Time to Beef Up Your 'About' Page
Marketing

It's Time to Beef Up Your 'About' Page

Here are five easy tips to improve one of your site's most visited sections.
Eric Siu
5 Simple Steps to Building Your Business Online and Getting Millions of Visitors
Marketing

5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

An informative and insightful conversation with Derek Halpern, founder of Social Triggers.
Lewis Howes
How to Get More Visitors to Click, Buy or Promote on Your Site
Marketing

How to Get More Visitors to Click, Buy or Promote on Your Site

Your visitors follow a path after visiting your site. Make sure they get to where you want them to go.
Dave Lavinsky
7 Deadly Sins Businesses Make With Their Reputation
Marketing

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Andy Beal
How I Increased My User-Registration Rate 2,800% in 4 Days
Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
Garland William Binns III
In the Social Age, Don't Advertise, Engage
Marketing

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
David Mercer
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing
Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Jim Yu
The Generic Email Newsletter Needs to Die
Marketing

The Generic Email Newsletter Needs to Die

The old marketing methods no longer work. It's time to rethink your strategy.
Brian Barquilla
Mobile Marketing and the Magic of Push Notifications (Infographic)
Marketing

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brand's app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
Catherine Clifford
A Jonas Brother's Baby, Brought to You by Procter & Gamble
Marketing

A Jonas Brother's Baby, Brought to You by Procter & Gamble

News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Laura Entis