Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

Email Marketing

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
Greg Digneo
5 Extremely Effective Content Marketing Formats
Online Marketing

5 Extremely Effective Content Marketing Formats

One won't better than the others, so it's important to test them all to find a sweet spot.
Jonathan Long
10 Tips for Mastering LinkedIn
Linkedin

10 Tips for Mastering LinkedIn

Don't be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.
Jason Fell
Modern Marketers Need to Speak 'Engineer'
Marketing

Modern Marketers Need to Speak 'Engineer'

Creativity is still necessary, but the skills to access data and track campaigns are now a must.
Kevin Buckby
Infographics

3 Deadly Mistakes of Infographic Creation

These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors.
Eric Siu
Stumped? 4 Innovative Ways to Come Up With Blog Topics.
Marketing Edge

Stumped? 4 Innovative Ways to Come Up With Blog Topics.

Often entrepreneurs want to blog to help boost their online presence but are unsure what to write about. To get the wheels turning, here are four thought-provoking questions.
Dorie Clark
10 Marketing Tricks From the Pros
Marketing

10 Marketing Tricks From the Pros

These tips will give you an immediate boost in the ROI of your marketing efforts.
Mike Templeman
Websites

The 5 Secrets to a More Readable Website

If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
Jonathan Long
An Al Roker Segment Couldn't Match the Marketing Power of This
Online Marketing

An Al Roker Segment Couldn't Match the Marketing Power of This

While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
Peter Gasca
Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes
Writing

Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

A detailed guide to brainstorming enough content ideas to last for months.
Neil Patel
Lessons From Top Brands on How to Rock on Instagram
Instagram

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Lisa Hoover McGreevy
Online Marketing

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
Zach Cutler
The 2 Things Brands Must Do to Edge Out the Competition
Branding

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.
Meghan M. Biro
How to Get Your App in Customers' Hands and Build Word of Mouth
Online Marketing

How to Get Your App in Customers' Hands and Build Word of Mouth

If your app is to be successful, you need a dedicated group of users to help you improve it.
Rahul Varshneya