News and Articles About Online Marketing
Keeping in touch with your best prospects will draw them back to your website to buy.
These small companies turned the now-ubiquitous QR code into a new sales machine.
Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
Want to take your social media campaigns to the next level? These tools can help you get there.
Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
A new survey reveals the reach of the average Facebook user.
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
Total Immersion's Augmented Reality software solutions gives heavy metal band Mastodon an edge with fans.
Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
The popular blogger shares tips to make marketing more of a flow than an interruption.
Here, new data that can help you plan where your business should spend on advertising in 2012.
It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Everything you need to know about generating leads you learned in kindergarten.
Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Here are three ways your business can best utilize the latest social network.
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
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