Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

Overcome Short Attention Spans with 'Micro-Content'
Content marketing

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Jon Salm
Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year
Social Media

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
Jason Fell
3 Tricks to Create Premium Video Content on a Budget
Video Marketing

3 Tricks to Create Premium Video Content on a Budget

While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
Sujan Patel
7 Statistics That Can Raise Your Facebook Engagement (Infographic)
Facebook Marketing

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.
Kevin Allen
21 Simple Ways to Get More Followers for Your Google Plus Business Page
Social Media

21 Simple Ways to Get More Followers for Your Google Plus Business Page

With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.
Content marketing

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
Jim Joseph
A Guide to the Best Times to Post on Social Media (Infographic)
Social Media

A Guide to the Best Times to Post on Social Media (Infographic)

If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.
Kristin Piombino
If You Ask for 'Likes' on Facebook, You're About to Get Clobbered
Facebook

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

The social network says it will crack down on spammy pages that try to game engagement and shares.
Jason Fell
7 Tips for Creating Awesome Infographics
Infographics

7 Tips for Creating Awesome Infographics

Not all infographics are created equal. Here's how to make yours stand out from the pack.
9 Online Ad Campaign Stats You Must Track
Online Advertising

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Richard Stokes
Why Winging Social Media Won't Cut It Anymore
Social Media Marketing

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Camie Rodan
How to Build the Next Amazon Brand
Branding

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Eric Schiffer
Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie
Selfie

Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren't the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
Kim Lachance Shandrow
6 Ways to Turn Your Blog Into a Money Maker
Startup Kit

6 Ways to Turn Your Blog Into a Money Maker

From selling display ad space to merchandising, a look at some of the ways you can generate revenue through your blog.