With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
Ask the Expert
Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
From an explosion in video to brands embracing micro-content, 2014 was a busy year for marketers.
Social Media Marketing
Brands need to start actively transforming their social communities from cost centers into profit centers.
Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Understanding the "why" and "what" will improve your ability to attract and retain valuable customers.
The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.