Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

Five Reasons Why Websites Still Matter

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
Facebook Offers Newbies a Step-by-Step Guide

Facebook Offers Newbies a Step-by-Step Guide

New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
What Facebook's Latest Changes Mean for Businesses

What Facebook's Latest Changes Mean for Businesses

Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
The New, New Rules of Business Marketing

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
How Do I Start Talking with Customers Online?

How Do I Start Talking with Customers Online?

Starr Hall on how to engage potential customers online and spark their curiosity.
Affordable Video Hosting for Small Businesses

Affordable Video Hosting for Small Businesses

Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
Five Truths About Social Media Marketing

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Five Lies About Social Media Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
The Power of Harry Potter's Marketing Potion

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
DailyCandy's Dany Levy on Taking Initiative

DailyCandy's Dany Levy on Taking Initiative

The company founder shares how she overcame a crisis of confidence to build a multimillion dollar business.
How to Decode Website Metrics to Pump Up Your Online Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing

Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
Did Google Stop Sending You Traffic?

Did Google Stop Sending You Traffic?

Consider these six ways to regain lost ground in Google's search rankings.
Why Your Website Should Cop an Attitude

Why Your Website Should Cop an Attitude

Here are two businesses that do a good job of taking a tone with customers.
How to Boost Traffic to Your Listing on Google Maps

How to Boost Traffic to Your Listing on Google Maps

Google Boost puts a local twist on pay-per-click advertising.
Three Common Marketing Mistakes and How to Fix Them

Three Common Marketing Mistakes and How to Fix Them

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
How Marketers Use Social Media

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.
Five to Follow on Twitter for SEO

Five to Follow on Twitter for SEO

Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
Six Steps for Revving Up Your Search-Engine Marketing

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
How Can I Target Women Customers?

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
Google's Panda Puts Content Farms Out to Pasture

Google's Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.
Signpost Puts a Local Spin on Social Shopping

Signpost Puts a Local Spin on Social Shopping

Signpost takes on Groupon as the turf war for social commerce supremacy heats up.
How to Build Your Own Brand Buzz

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.

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