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Online marketing

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Online marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online marketing

6 Tips for Wooing Customers With an Enchanting Business Blog

6 Tips for Wooing Customers With an Enchanting Business Blog

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Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
March 11, 2014 in Marketing
5 Tricks to Producing Quality Content

5 Tricks to Producing Quality Content

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As content continues to reign supreme in the online world, here are a few ways to make sure your information is top-notch.
March 7, 2014 in Grow Your Business
Want to Make Email Subscribers Unhappy? Do These 6 Things.

Want to Make Email Subscribers Unhappy? Do These 6 Things.

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No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
March 7, 2014 in Marketing
4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

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Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
March 6, 2014 in Marketing
These Are the Types of Posts People Share the Most on Facebook

These Are the Types of Posts People Share the Most on Facebook

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If you want your content to be seen on Facebook, these types of updates can get you the most traction.
March 6, 2014 in Social Media
Sending Out an SOS: How to Avoid SEO Disaster

Sending Out an SOS: How to Avoid SEO Disaster

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In the online world there is a lot of emphasis on SEO. Here are the most common and damaging SEO mistakes and how to avoid them.
March 6, 2014 in Marketing
Building a Brand of Love Amidst a Harsh Reality

Building a Brand of Love Amidst a Harsh Reality

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A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
March 6, 2014 in Marketing
The Fastest Way to Sabotage Your Marketing Campaign

The Fastest Way to Sabotage Your Marketing Campaign

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Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
March 4, 2014 in Marketing
How You Can Get More Pinterest Followers (Infographic)

How You Can Get More Pinterest Followers (Infographic)

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Did you know that Pinterest drives more revenue than Facebook and Twitter? Every Pinterest follower is valuable, and you want as many as you can get.
March 2, 2014 in Social Media
8 Ways to Write Terrible Online Ads

8 Ways to Write Terrible Online Ads

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If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
March 1, 2014 in Marketing
14 Tools Every Entrepreneur Needs for Managing Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media

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With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
February 28, 2014 in Social Media
Want Customers to Open Your Emails? Read This.

Want Customers to Open Your Emails? Read This.

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Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
February 28, 2014 in Marketing
10 Advanced Facebook Tips and Tricks

10 Advanced Facebook Tips and Tricks

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If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
February 27, 2014 in Social Media
Spying 101: How to Figure Out Everything About Your Competition Online

Spying 101: How to Figure Out Everything About Your Competition Online

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Want to get an edge on your competition? Follow this guide on keeping tabs on your competitors in the digital realm.
February 27, 2014 in Grow Your Business
Moving Beyond the Banner Ad

Moving Beyond the Banner Ad

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The traditional online ad is being overshadowed by these four types of marketing.
February 27, 2014 in Marketing
How to Protect Your Website From Negative SEO

How to Protect Your Website From Negative SEO

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Ways you can prevent unethical SEO techniques from harming your site and your business.
February 26, 2014 in Marketing
3 Strategies to Keep Your Website Relevant to Google

3 Strategies to Keep Your Website Relevant to Google

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With its new search algorithm, content, fonts and authorship have renewed focus.
February 25, 2014 in Marketing
6 Ideas for Epic Business Blog Posts

6 Ideas for Epic Business Blog Posts

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Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
February 25, 2014 in Marketing
Boost Sales With These 7 Social Media Steps

Boost Sales With These 7 Social Media Steps

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After you get started, here is what you should do to build your brand online.
February 24, 2014 in Social Media
What Would Jane Austen Do? A Guide to Social Media Etiquette

What Would Jane Austen Do? A Guide to Social Media Etiquette

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The author famous for her characters who make life-changing social blunders can teach social media users a thing or two.
February 23, 2014 in Social Media
Facebook Gives Advertisers a Way to Target by Relationship Status

Facebook Gives Advertisers a Way to Target by Relationship Status

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Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
February 20, 2014 in Advertising
Deciding How Much of Your Marketing Time Should Go to SEO

Deciding How Much of Your Marketing Time Should Go to SEO

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Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
February 19, 2014 in SEO | Search Engine Optimization
Have a Blog? LinkedIn Wants Your Copy.

Have a Blog? LinkedIn Wants Your Copy.

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The professional social networking site has opened up its publishing platform to all users.
February 19, 2014 in Online Marketing
Advertising Will Soon Reach a Digital Tipping Point

Advertising Will Soon Reach a Digital Tipping Point

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Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
February 18, 2014 in Advertising
A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

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Good content can drive more sales, boost your visibility and increase customer loyalty.
February 18, 2014 in Online Marketing
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