Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

How to Master the Two Key Parts of Your Online Presence
Online Marketing

How to Master the Two Key Parts of Your Online Presence

Discover the essential elements of email marketing and social media that will make your online marketing a success.
Mitch Meyerson
15 Truths About Online Trolls
Online Community

15 Truths About Online Trolls

As long as there has been an online community, there have been people abusing anonymity simply to inflict hurt and harm. A lot has been learned about them.
John Rampton
Pinterest Kills Off Affiliate Links Program, Leaves 'Power Pinners' in the Lurch
Pinterest

Pinterest Kills Off Affiliate Links Program, Leaves 'Power Pinners' in the Lurch

The Pinterest gravy train is over for brands, bloggers and Pinfluencers.
Kim Lachance Shandrow
Google Pulls the Plug on 'Helpouts'
Google

Google Pulls the Plug on 'Helpouts'

The live video-discussion tool is shutting down in April.
Jason Fell
Quiznos Is Pulling the Plug on TV Ads. Here's Why.
Marketing

Quiznos Is Pulling the Plug on TV Ads. Here's Why.

As Quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; none are going toward television.
Kate Taylor
How to Get Online Customers to Find You and Trust You
Online Marketing

How to Get Online Customers to Find You and Trust You

Content marketing is a must these days for almost every business. Find out how to do it right.
Mitch Meyerson
5 Strategies for Using SlideShare in Your Marketing
Online Marketing

5 Strategies for Using SlideShare in Your Marketing

SlideShare, now owned by LinkedIn, has emerged as powerful marketing medium with particular attraction for entrepreneurs.
Leyl Black
The Essential Guide to Creating a Distinctive Personal Brand
Personal Branding

The Essential Guide to Creating a Distinctive Personal Brand

How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
Mel Carson
25 Lessons Growing Our Company Blog to 2 Million Visitors
Content marketing

25 Lessons Growing Our Company Blog to 2 Million Visitors

Creating great online 'content' is another avenue to help customers get the results they need.
Gregory Ciotti
Optimizing Your Brand Outreach on Pinterest (Infographic)
Pinterest

Optimizing Your Brand Outreach on Pinterest (Infographic)

Pinterest is for more than collecting pictures of your next DIY craft project.
The Mistakes Digital Marketers Make and How to Fix Them
Online Marketing

The Mistakes Digital Marketers Make and How to Fix Them

Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
Dan Newman
New Amazon Platform Allows Anyone to Host an Online Giveaway
Amazon

New Amazon Platform Allows Anyone to Host an Online Giveaway

Amazon Giveway hopes to make online giveaways easy – and get more hosts to buy and give away Amazon products.
Kate Taylor
6 Email-Marketing Techniques That Boost Click-Through Rates
Email Marketing

6 Email-Marketing Techniques That Boost Click-Through Rates

How you can entice your customers to click through while encouraging them to share information for a greater return on your advertising investment.
Why Smart Online Marketing Is About Help, Not Hype
Online Marketing

Why Smart Online Marketing Is About Help, Not Hype

Although it's easy to promote your business online, simply posting clever content won't get you the long-lasting customers you're looking for. Find out what to do instead.
Mitch Meyerson