Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

67 Tools That Will Help You Grow Your Email List

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
5 Extremely Effective Content Marketing Formats

5 Extremely Effective Content Marketing Formats

One won't better than the others, so it's important to test them all to find a sweet spot.
10 Tips for Mastering LinkedIn

10 Tips for Mastering LinkedIn

Don’t be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.
Modern Marketers Need to Speak 'Engineer'

Modern Marketers Need to Speak 'Engineer'

Creativity is still necessary, but the skills to access data and track campaigns are now a must.
3 Deadly Mistakes of Infographic Creation

3 Deadly Mistakes of Infographic Creation

These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors.
Stumped? 4 Innovative Ways to Come Up With Blog Topics.

Stumped? 4 Innovative Ways to Come Up With Blog Topics.

Often entrepreneurs want to blog to help boost their online presence but are unsure what to write about. To get the wheels turning, here are four thought-provoking questions.
10 Marketing Tricks From the Pros

10 Marketing Tricks From the Pros

These tips will give you an immediate boost in the ROI of your marketing efforts.
The 5 Secrets to a More Readable Website

The 5 Secrets to a More Readable Website

If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
An Al Roker Segment Couldn't Match the Marketing Power of This

An Al Roker Segment Couldn't Match the Marketing Power of This

While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

A detailed guide to brainstorming enough content ideas to last for months.
Lessons From Top Brands on How to Rock on Instagram

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Synergize Marketing Efforts to Gain New Customers

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
The 2 Things Brands Must Do to Edge Out the Competition

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.
How to Get Your App in Customers' Hands and Build Word of Mouth

How to Get Your App in Customers' Hands and Build Word of Mouth

If your app is to be successful, you need a dedicated group of users to help you improve it.
Branding With the Stars: Celebrity Tactics for Business Owners

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing

To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.
Have We Met Before? Getting to Know Your Online Customers.

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
5 Ways to Tame Your Busy Schedule and Network Like a Pro

5 Ways to Tame Your Busy Schedule and Network Like a Pro

Think you’re too busy to network? Hogwash. Here are tips for making the time to build those critical professional relationships.
Try This Killer Tool for Driving Traffic to Your Website

Try This Killer Tool for Driving Traffic to Your Website

Here's digital marketing expert Brent Reinhard's secret weapon for optimizing websites and racking up more visitors.
17 Content Pieces You Can Create Without Writing a Single Word

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Practical Tips for Hiring an SEO Consultant

Practical Tips for Hiring an SEO Consultant

If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
Why Cheap, Outsourced SEO Will Cost You in the Long Run

Why Cheap, Outsourced SEO Will Cost You in the Long Run

Here are five reasons you shouldn't fall in the trap of saving some money to bolster your website.
Why You Need to Think Beyond Google When It Comes to SEO

Why You Need to Think Beyond Google When It Comes to SEO

Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.
8 Must-Have Ingredients of a Successful Blog Post

8 Must-Have Ingredients of a Successful Blog Post

Writing effective blog posts require more than just words on a screen. Here’s what you need to create compelling content that gets readers clicking, sharing, and buying.
6 Key Shifts in Thinking About Social Media

6 Key Shifts in Thinking About Social Media

Findings of a new report show that while there are some constants in social media, marketers are switching up certain important philosophies.
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