Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

Top 10 Ways to Make Money Online -- With Integrity
Growth Strategies

Top 10 Ways to Make Money Online -- With Integrity

To do it right, you'll need to find a way that serves your vision while also supporting others.
Lewis Howes
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All Content Isn't Created Equal: Tips For Making Yours Top-Notch
Marketing

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
Eric Siu
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Web Design 101: How Typography Affects Conversions
Technology

Web Design 101: How Typography Affects Conversions

When pondering ways to optimize your website's landing pages, don't forget this critical design element.
Ankit Oberoi
Study: Brands Simply Aren't Replying on Twitter
Marketing

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
Kevin Allen
Turning Content from 'Meh' to Wow With Storytelling
Marketing

Turning Content from 'Meh' to Wow With Storytelling

With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
Kumail Hemani
5 Strategies for Generating Consumer Demand
Marketing

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.
Firas Kittaneh
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How Understanding Your Customers Can Help You Create Copy That Sells
Marketing

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
The Next Big Thing on the Web: Sites Tailored for You
Marketing

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.
Luke Summerfield
3 Valuable Data Resources That Provide Exponential Growth
Marketing

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.
Jonathan Long
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool
Marketing

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
Perry Marshall
Is Your SEO Strategy Ready for Google's New Algorithm?
Marketing

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
Eric Siu
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Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Marketing

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
7 Ways Social Media Will Be More Expensive This Year
Marketing

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
How to Steal Your Competitor's Social Media Followers
Marketing

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
Felix Tarcomnicu