Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

10 Social Media Trends for 2011

10 Social Media Trends for 2011

How to leverage the latest trends, from location-based marketing to new video platforms and text campaigns.

Twitter Crushes Facebook for Marketing

Although Facebook has a larger social media presence and more users, Twitter gives businesses more clicks.
Three Ways to Connect with Online Influencers

Three Ways to Connect with Online Influencers

How to find the right social-media contacts to help market your business.

Secrets to Using Facebook to Market Your Business

Make sure you take advantage of the massive audience the social network has to offer.
Facebook Ads: Success Secrets From a Facebook Insider

Facebook Ads: Success Secrets From a Facebook Insider

With Facebook Ads, you can target users based on interests, location and relationships.
Bing vs. Google: The Battle for Your Advertising Dollars

Bing vs. Google: The Battle for Your Advertising Dollars

Think AdWords is the be-all and end-all of search engine marketing? Think again.

The Next Wave of Digital Marketing Trends

4 innovative marketing solutions that are just around the corner for small businesses

Online Marketing Tools: A Comparison

We analyze 4 online marketing tools designed to strengthen your relationship with customers.

How Google's Keyword Tool Can Point You Toward Profits

A quick and dirty way to validate your niche market

Facebook vs. Google

Which can better target your audience: the world's most popular social site or the search giant?

Boosting Business With a Facebook Fan Page

The potential to spark a word-of-mouth wildfire is tremendous--while the startup costs are next to nothing.

10 Ways a Facebook Fan Page Helps Your Business

Even if members have no intention of buying anything, the community you build can benefit your business.

The Cost (and Payoff) of Investing in Social Media

Savvy entrepreneurs are looking to social media as another way to market their businesses.

Learn to Measure Your Web Presence

It's one thing to generate online buzz. It's another to know how to use it.

Google's New Ad Format

Learn how advertisers and publishers can benefit from Google's new advertising model that aims to turn ads into action.

What Can Web 2.0 Do for Your Business?

You might have heard of Web 2.0, but do you know what this new version of the internet means for your business? Get in step with the more collaborative, more interactive web of the future.

How to Promote a Website, Online and Off in 21 Ways

These 21 tips will help you get the word out about your e-business.

Connect with Entrepreneur

Most Shared Stories

From the Entrepreneur Bookstore