Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

Today's Most Read

News and Articles About Online Marketing

10 Quick Ways to Increase Your Ads' Clickthrough Rates
Online Advertising

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Richard Stokes
Why Brands Need to Shut Their Mouths and Open Their Ears
Communication strategies

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
Maxine Bédat and Soraya Darabi
5 Ways Social-Media Marketers Get Their Message Heard
Social Media Marketing

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
Lisa Hoover McGreevy
Was Your First Tweet Awkward or Awesome?
Twitter

Was Your First Tweet Awkward or Awesome?

The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.
Wendy Frink
Here's the Big Problem With Chasing Customers on Social Media
Social Media

Here's the Big Problem With Chasing Customers on Social Media

After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
The 6 Types of Online Buyers
Online Advertising

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
Richard Stokes
Creating Brand Love Through Your Email Newsletter
Email Newsletters

Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
Jonathan Long
How to Tell if Your Social Media Efforts Are Paying Off
Marketing

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
Scott Levy
Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted
Target

Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted

On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.
Kim Lachance Shandrow
6 Ways to Analyze Your Creative Ideas
Creativity

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
Alicia Lawrence
How a Tax Return Helped This Entrepreneur Land a Successful Brand
Live Your Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Melanie Spring
Who Should Use Pay-Per-Click Advertising and Who Shouldn't
Online Advertising

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Richard Stokes
6 Tips for Wooing Customers With an Enchanting Business Blog
Blogging

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
5 Tricks to Producing Quality Content
Content marketing

5 Tricks to Producing Quality Content

As content continues to reign supreme in the online world, here are a few ways to make sure your information is top-notch.
Jon Salm