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News and Articles About Online Marketing
3 Things You Probably Don't Know About Google Adwords
Take your Adwords campaigns up a notch with these three insider insights.
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer
The new feature links high quality photography to maps, making it easier to visit and share in real life.
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them
Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Kim Lachance Shandrow
Digital or Traditional Marketing? Depends on Your Business
Base your marketing strategies on what you're selling.
10 Questions to Ask When Measuring Your Social Media ROI
Expert advice on how to gauge the success of your social media marketing efforts.
Kim Lachance Shandrow
How to Develop an Ongoing Rapport With Your YouTube Viewers and Fans
Follow these tips to keep your audience coming back for more.
Jason R. Rich
5 Lessons About Blogging You Can Learn From BuzzFeed
Put these tips to action to generate more buzz for your own company blog.
Tracking Customers Beyond Google Analytics
A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
7 Ways to Get the Press Coverage You Want
Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
Diana Spechler & Jim O'Grady
7 Super Tips for Creating Powerful Infographics
Follow these steps for creating knockout infographics that can give your marketing a visual flair.
Have a Burning Business Question? Ask the Expert.
Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
5 Tips to Master Pinterest for Business
How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
The Single Most Important Website Metric
What's the most important website metric for my business?
Mikal E. Belicove
10 Common Google AdWords Mistakes You Need to Stop Making -- Now
Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
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