Packaging The latest news, videos, and discussion topics on Packaging en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Thu, 03 Apr 2014 15:51:00 GMT Would Your Product Sell Better If Your Packaging Looked Customers In the Eye? A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand. Thu, 03 Apr 2014 15:51:00 GMT Kate Taylor 6 Attention-Grabbing Direct Mail Designs When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you. Tue, 04 Feb 2014 08:09:00 GMT Craig Simpson Consumers Fed Up With Canned Soup? With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame. Fri, 10 Jan 2014 19:43:00 GMT Geoff Weiss Branding Firm Wows With Fresh Package Designs The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes. Wed, 20 Nov 2013 17:00:00 GMT Andrew Gibbs How to Sell a Product: 5 Ways to Sell Itself With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing. Fri, 21 Jun 2013 07:00:00 GMT Debra Kaye Are Color Trends Important in Product Design? Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider. Wed, 05 Jun 2013 08:00:00 GMT Lara Kristin Herndon Why You Should Care About Design The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message. Thu, 25 Apr 2013 08:30:00 GMT Stephanie Vozza 3 Things You May Not Know About Sustainable Packaging, But Should When it comes to product packaging, making eco-friendly decision are not as cut and dry as many entrepreneurs may think. Here's what you need to know to make the best decision for your business. Thu, 31 Jan 2013 03:00:00 GMT Jane Porter How to Beat the Shipping Price Hikes (Infographic) The U.S. Postal Service, UPS and FedEx have all raised their shipping rates. This handy reference can help you find the best deal. Mon, 28 Jan 2013 15:00:00 GMT Brian Patrick Eha 3 Ways to Optimize Packaging to Protect Your Products A look at how to best protect your products so they arrive at your customer's door intact, without going overboard and wasting money and materials. Thu, 24 Jan 2013 03:00:00 GMT Jane Porter Innovative Ideas in Product Packaging As the market for your product evolves, the way it's packaged may need to change, too Thu, 22 Nov 2012 08:00:00 GMT Lara Kristin Herndon 5 Creative Packaging Ideas to Delight Your Customers You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box. Tue, 13 Nov 2012 08:00:00 GMT Jane Porter From Shipping to Packaging, 3 Creative Ways to Improve Your Supply Chain Follow the lead of resourceful entrepreneurs, including BookFool's Kristopher Lange, who came up with cost-effective tactics to better their businesses. Wed, 24 Oct 2012 02:00:00 GMT Brian Patrick Eha How to Find a Distributor for Your Product Expert advice for finding a product distributor: listen to your customers. Thu, 06 Sep 2012 04:00:00 GMT Christopher Hann Fresh Founders on Packaging a Product for Success In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market. Tue, 08 May 2012 06:00:00 GMT Teri Evans Skincare Startup's Lesson for Online Brands: Looks Matter The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off. Fri, 16 Mar 2012 10:00:00 GMT Jennifer Wang A 10-Step Double-Dip Survival Guide for Entrepreneurs What can you do to get ready for another downturn? Here are 10 ideas for how to position your business for success despite tough times. Mon, 29 Aug 2011 06:00:00 GMT Carol Tice