Partnerships

News and Articles About Partnerships

Google, Barnes & Noble Just Made a Big Play in the 'Instant Gratification' Race

The two companies have teamed up to provide same-day book delivery, a move aimed squarely at Amazon.

Controlling the Uncontrollable

When getting a startup off the ground, entrepreneurs have to rely on others. Here is how to overcome the challenges of depending on external partners.

SeaWorld, Southwest Airlines Terminate Partnership Amid 'Blackfish' Fallout

While the companies chalked it up to 'shifting priorities,' the announcement comes on the heels of widespread urgings by animal activists.

How Much of Your Company Should You Give to New Co-Founders?

It helps to bring in others to fill any gaps in your skill or experience. Here are five variables that will help you determine how much a new partner is worth.

Attention Entrepreneurs: Compromise, But Never Compromise Your Standards

A cautionary tale, and some questions to consider when collaborating and facing a major compromise.

Hasbro to Let Fans Design 3-D Printed My Little Pony Art

Hasbro and the online marketplace Shapeways said their team-up marks the first time that a major global company has opened up its intellectual property for fan-made products.

Be Calm, Flexible and Speak Up in a Negotiation, and Everyone Can Win

Follow these nine steps to get a fair deal that both parties are comfortable with.

Soon, You Could Own a Device That Scans Your Food for Gluten

Two MIT alums want to create a technology and community that will keep people with gluten sensitivities and other food allergies safe.

How to Create a Fair and Equitable Partnership From Day One

Our expert lays out how to register your business venture when one partner is providing the majority of the start-up capital.

How to Partner With Merchants for Your Daily Deals Site

Here's how to find and sign up retailers who want to do business with you.

Taking Aim at Twitter, Facebook Ramps Up Celeb Presence

The social giant continues to take aim at rival Twitter with an emphasis on VIP users and entertainment partnerships.

5 Things You Must Do When Entering Into a 50/50 Partnership

Often entrepreneurs need another individual to help found (and run) a company. And while two minds are better than one, these two minds need to be on the same page.

When Choosing Your Startup Partner, Opposites Really Do Attract

Why it's best to have someone at your side that you occasionally butt heads with.

How Fusion Marketing Could Help Your Business

Joining your marketing efforts with those of another company could be a great way of driving sales.

A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.

Win-Win: Strategically Partner With Your Top Competitors

There are instances when you should make friends with the "enemy" to create the best situation for both companies.

Why You Should Integrate a Family Trust with Your Business

Utilizing a Revocable Living Trust can be an affordable way to ensure your business passes effectively to your family or loved ones upon your death.

Keep It Down! 5 Business Lessons From a Competitive Eater.

A life of stuffing himself taught this founder some insights on patience, goal setting and adaptability.

Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.

Looking for a Partner? Learn These 8 Essentials First.

First, figure out why you're taking a partner, then work out these details how you will do so.

The Ethics Coach on Exit Strategy Etiquette

The do's and don't of handling exit strategies and partnerships that have gone sour.

4 Tips to Go Further, Faster with Strategic Partnerships

If done correctly, partnerships can help your startup gain credibility and distribution.

Mixing Business and Friendship? Read This First.

If you're going into business with a friend, make sure you're prepared.

Getting Publicity When You Aren't the Next Billion-Dollar Company

When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.

4 Ways to Negotiate Your Way to a 'Yes'

Business owners who work for themselves must learn fairly quickly how to negotiate for optimal terms.

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