Partnerships

News and Articles About Partnerships

SeaWorld, Southwest Airlines Terminate Partnership Amid 'Blackfish' Fallout
Controversies

SeaWorld, Southwest Airlines Terminate Partnership Amid 'Blackfish' Fallout

While the companies chalked it up to 'shifting priorities,' the announcement comes on the heels of widespread urgings by animal activists.
Geoff Weiss
How Much of Your Company Should You Give to New Co-Founders?
Starting a Business

How Much of Your Company Should You Give to New Co-Founders?

It helps to bring in others to fill any gaps in your skill or experience. Here are five variables that will help you determine how much a new partner is worth.
Martin Zwilling
Attention Entrepreneurs: Compromise, But Never Compromise Your Standards
Collaborating

Attention Entrepreneurs: Compromise, But Never Compromise Your Standards

A cautionary tale, and some questions to consider when collaborating and facing a major compromise.
Carol Roth
Hasbro to Let Fans Design 3-D Printed My Little Pony Art
3-D printing

Hasbro to Let Fans Design 3-D Printed My Little Pony Art

Hasbro and the online marketplace Shapeways said their team-up marks the first time that a major global company has opened up its intellectual property for fan-made products.
Geoff Weiss
Be Calm, Flexible and Speak Up in a Negotiation, and Everyone Can Win
Negotiating

Be Calm, Flexible and Speak Up in a Negotiation, and Everyone Can Win

Follow these nine steps to get a fair deal that both parties are comfortable with.
Stephen Key
Soon, You Could Own a Device That Scans Your Food for Gluten
Food

Soon, You Could Own a Device That Scans Your Food for Gluten

Two MIT alums want to create a technology and community that will keep people with gluten sensitivities and other food allergies safe.
Nina Zipkin

How to Create a Fair and Equitable Partnership From Day One

Our expert lays out how to register your business venture when one partner is providing the majority of the start-up capital.
Ryan Himmel
How to Partner With Merchants for Your Daily Deals Site
Startup Kit

How to Partner With Merchants for Your Daily Deals Site

Here's how to find and sign up retailers who want to do business with you.
Taking Aim at Twitter, Facebook Ramps Up Celeb Presence
Social Media

Taking Aim at Twitter, Facebook Ramps Up Celeb Presence

The social giant continues to take aim at rival Twitter with an emphasis on VIP users and entertainment partnerships.
Nina Zipkin
5 Things You Must Do When Entering Into a 50/50 Partnership
Co-founders

5 Things You Must Do When Entering Into a 50/50 Partnership

Often entrepreneurs need another individual to help found (and run) a company. And while two minds are better than one, these two minds need to be on the same page.
Will Caldwell
When Choosing Your Startup Partner, Opposites Really Do Attract
Starting a Business

When Choosing Your Startup Partner, Opposites Really Do Attract

Why it's best to have someone at your side that you occasionally butt heads with.
Chris Klündt
How Fusion Marketing Could Help Your Business
Marketing

How Fusion Marketing Could Help Your Business

Joining your marketing efforts with those of another company could be a great way of driving sales.
A Guide to 3 Brand Partnerships That Jumpstart Your Startup
Branding

A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Megha Desai
Win-Win: Strategically Partner With Your Top Competitors
Competition

Win-Win: Strategically Partner With Your Top Competitors

There are instances when you should make friends with the "enemy" to create the best situation for both companies.
Martin Zwilling