Partnerships

News and Articles About Partnerships

Taking Aim at Twitter, Facebook Ramps Up Celeb Presence
Social Media

Taking Aim at Twitter, Facebook Ramps Up Celeb Presence

The social giant continues to take aim at rival Twitter with an emphasis on VIP users and entertainment partnerships.
Nina Zipkin
5 Things You Must Do When Entering Into a 50/50 Partnership
Co-founders

5 Things You Must Do When Entering Into a 50/50 Partnership

Often entrepreneurs need another individual to help found (and run) a company. And while two minds are better than one, these two minds need to be on the same page.
Will Caldwell
When Choosing Your Startup Partner, Opposites Really Do Attract
Starting a Business

When Choosing Your Startup Partner, Opposites Really Do Attract

Why it's best to have someone at your side that you occasionally butt heads with.
Chris Klündt
How Fusion Marketing Could Help Your Business
Marketing

How Fusion Marketing Could Help Your Business

Joining your marketing efforts with those of another company could be a great way of driving sales.
A Guide to 3 Brand Partnerships That Jumpstart Your Startup
Branding

A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Megha Desai
Win-Win: Strategically Partner With Your Top Competitors
Competition

Win-Win: Strategically Partner With Your Top Competitors

There are instances when you should make friends with the "enemy" to create the best situation for both companies.
Martin Zwilling
Why You Should Integrate a Family Trust with Your Business
Finance

Why You Should Integrate a Family Trust with Your Business

Utilizing a Revocable Living Trust can be an affordable way to ensure your business passes effectively to your family or loved ones upon your death.
Mark J. Kohler
Keep It Down! 5 Business Lessons From a Competitive Eater.
Leadership

Keep It Down! 5 Business Lessons From a Competitive Eater.

A life of stuffing himself taught this founder some insights on patience, goal setting and adaptability.
Ben Pascal
Brand Licensing Provides More Outlets for Profit and Exposure
Licensing

Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
Pete Canalichio
Looking for a Partner? Learn These 8 Essentials First.
Partnerships

Looking for a Partner? Learn These 8 Essentials First.

First, figure out why you're taking a partner, then work out these details how you will do so.
Doug and Polly White
The Ethics Coach on Exit Strategy Etiquette
Exit Strategies

The Ethics Coach on Exit Strategy Etiquette

The do's and don't of handling exit strategies and partnerships that have gone sour.
Gael O'Brien
4 Tips to Go Further, Faster with Strategic Partnerships
Partnerships

4 Tips to Go Further, Faster with Strategic Partnerships

If done correctly, partnerships can help your startup gain credibility and distribution.
Matt Ehrlichman
Mixing Business and Friendship? Read This First.
Legal Center

Mixing Business and Friendship? Read This First.

If you're going into business with a friend, make sure you're prepared.
Nina Kaufman
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Getting Publicity When You Aren't the Next Billion-Dollar Company
Publicity

Getting Publicity When You Aren't the Next Billion-Dollar Company

When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
Rebekah Iliff