pay per click The latest news, videos, and discussion topics on pay per click en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Mon, 08 Sep 2014 19:15:00 GMT The 3 Myths Most Entrepreneurs Tell Themselves About Marketing Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising. Mon, 08 Sep 2014 19:15:00 GMT Dharmesh Shah 5 Ways You Can Be Swindled by Click Fraud Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world. Fri, 05 Sep 2014 20:30:00 GMT Anca Bradley These 4 Keyword Research Tools Will Make Your Job Easier One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help. Tue, 26 Aug 2014 19:00:00 GMT Richard Stokes How to Choose the Best Keywords for Your Online Marketing Campaign If you want to find the best keywords for your business, avoid these all-too-common missteps. Tue, 19 Aug 2014 16:30:00 GMT Richard Stokes 3 Steps to Improve Your Ad's Clickthrough Rates Use these three strategies to get more viewers to click on your ads. Tue, 12 Aug 2014 21:30:00 GMT Richard Stokes 5 Reasons Why Pay Per Click Ads Work for Small Budgets PPC ads are so effective that by the time you can afford more, you may not need more. Thu, 12 Jun 2014 18:30:00 GMT Brent Frei Is PPC or SEO Better for Driving Traffic to Your Website? Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies. Wed, 14 May 2014 13:00:00 GMT Jason Fell SEO for Business Explained: A Conversation With Rand Fishkin In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz. Mon, 12 May 2014 13:00:00 GMT Jason Fell If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads Your ad copy needs to be engaging and the result of careful testing and planning. Mon, 05 May 2014 18:30:00 GMT Jonathan Long Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You? The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Mon, 28 Apr 2014 19:30:00 GMT Jonathan Long Should You Focus on SEO or Pay-Per-Click Marketing? What does each do, and what are pros and cons of each approach? Mon, 21 Apr 2014 17:00:00 GMT Jonathan Long 9 Mistakes Killing the Success of Your Pay-Per-Click Advertising Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes. Wed, 19 Mar 2014 15:30:00 GMT Oz Ahmad How to Advertise Your YouTube Videos If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results. Thu, 12 Dec 2013 13:30:00 GMT Jason R. Rich 5 Pay-Per-Click Mistakes That Can Cost You Money Tips for steering clear of common advertising pitfalls. Tue, 16 Apr 2013 07:30:00 GMT Eric Siu SEM, SERPs and Other Online Marketing Terms Explained Explanations for eight common acronyms you might encounter in your online marketing efforts. Thu, 23 Aug 2012 05:00:00 GMT AJ Kumar SEO vs. PPC: Knowing Which Is Right for Your Website Your choice will depend on your budget and how fast you want to build traffic. Mon, 21 May 2012 05:00:00 GMT AJ Kumar Three Secrets to Using Google Analytics for Measuring Your Website's ROI If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power. Mon, 27 Feb 2012 06:00:00 GMT AJ Kumar Seven Tips for Improving Pay-Per-Click Campaigns Consider this advice for creating targeted keywords and maximizing click-through action. Wed, 14 Dec 2011 05:00:00 GMT AJ Kumar A Look at Pay-Per-Click Tools for Small Businesses If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners. Wed, 17 Aug 2011 08:17:00 GMT Jonathan Blum Taking the Pain Out of Search Engine Marketing If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help. Fri, 15 Jul 2011 10:25:00 GMT Jonathan Blum