Performance Tracking

News and Articles About Performance Tracking

4 Types of Google AdWords Conversions You'll Want to Track
Google AdWords

4 Types of Google AdWords Conversions You'll Want to Track

If you're not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you don't know it.
Perry Marshall, Mike Rhodes, and Bryan Todd
Keeping Score Matters, But Not How You Think
Leadership

Keeping Score Matters, But Not How You Think

Tracking your progress is important to self-improvement, but beware letting others be the referee.
John Brubaker
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Don't Go Too Lean. On America's Main Street, Business Plans Still Work.
Business Plans

Don't Go Too Lean. On America's Main Street, Business Plans Still Work.

Don't kid yourself. For most new firms launching outside Silicon Valley, developing a startup strategy is essential.
Sabrina Parsons