Personal Branding

News and Articles About Personal Branding

Insure Yourself Against Extinction by Building Your Personal Brand

Insure Yourself Against Extinction by Building Your Personal Brand

Separate yourself from your company and you'll be able to survive past failures.
Becoming the 'Benchmark' Brand Everyone Covets

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
The Pitfalls of Personal Branding

The Pitfalls of Personal Branding

Here are five tips to ensure your virtual persona doesn't do serious damage to your real reputation.
3 Ways Introverts Can Boost Their Personal Brand

3 Ways Introverts Can Boost Their Personal Brand

Here's how you can gain more exposure for yourself without giving up too much of your personal space.
Why 'Captain America' Types Make the Best Franchisees

Why 'Captain America' Types Make the Best Franchisees

Not everyone has the personality to be a franchisee. Here's what you should know before you make the jump.
How You Give Back Provides Purpose to Your Personal Brand

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
4 Ways to Tell If Your Personal Brand Is in Danger

4 Ways to Tell If Your Personal Brand Is in Danger

Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
The People in Your Life Are Your Personal Brand Team

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
Forget PJs, Dress Your Brand Even at Your Home Office

Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
Make Your Voice and Look an Active Part of Your Brand

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.
How to Balance Your Personal and Professional Presence Online

How to Balance Your Personal and Professional Presence Online

Four tips for successfully blending the personal with the professional on social networks.
Why Reputation Management Is Critical to Your Personal Brand

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
5 Important Business Lessons I Learned From My First Job

5 Important Business Lessons I Learned From My First Job

Early in my professional career I picked up some important business fundamentals that continue to influence my business today.

Why Flexibility Is Your Key to Personal Branding Success

Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
A Simple Road Map For Your Personal Brand

A Simple Road Map For Your Personal Brand

Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
Why You're Branding Even When You Think You're Not

Why You're Branding Even When You Think You're Not

Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
How to Build a Business Plan For Your Personal Brand

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
Note to Bloggers: Fight Bad Content, Not Martha Stewart

Note to Bloggers: Fight Bad Content, Not Martha Stewart

A tiff with bloggers reveals the tension that still exists between traditional and online media. But are fights like these even worth it?
Why Every Personal Brand Needs a Target Audience

Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
How to Be the Brand You Always Wanted to Be

How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
How to Position Your Personal Brand In Two Minutes Or Less

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
How To Brand Yourself To Live a Happier Life

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
What It Really Means to Have a Personal Brand

What It Really Means to Have a Personal Brand

Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
Should Marissa Mayer Have Posed in Vogue?

Should Marissa Mayer Have Posed in Vogue?

Being an 'it girl' for tech may help Yahoo change its dated image, but it's causing a lot of controversy.

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