Pivoting

News and Articles About Pivoting

How (and Why) to Pivot From Services to Products
Service Business

How (and Why) to Pivot From Services to Products

Service businesses have an inherent flaw: they're hard to scale. It's far easier to build and grow a sustainable product business.
Steve Tobak
How to Prepare for a Pivot
Pivots

How to Prepare for a Pivot

When changing course, the last thing you want to do is set the team off on a wild goose chase or take a situation from bad to worse.
Paul Mandell
5 Reasons Why Pivots Are Crucial to Today's Businesses
Pivots

5 Reasons Why Pivots Are Crucial to Today's Businesses

A change in focus can lead to great things by bringing in new customers or providing a much need kick in the pants.
Zach Cutler
Content marketing

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
Nick Rojas
How Much Can Your Startup Really Grow? Do Your Homework.
Starting a Business

How Much Can Your Startup Really Grow? Do Your Homework.

You must analyze the market and the opportunity to see if you should move forward, or pivot.
Steve Blank
2 Risky Pivots You Probably Haven't Heard About
Pivots

2 Risky Pivots You Probably Haven't Heard About

Steve Jobs wasn't right about everything. Sometimes, you really need to listen to what people want.
Eric Siu
Controversial Reservation 'Scalping' Site Rethinks Its Mission
Pivots

Controversial Reservation 'Scalping' Site Rethinks Its Mission

A startup that allows customers to pay for restaurant reservations is doing a 'soft pivot' following outrage from the restaurant industry.
Kate Taylor
3 Rules for Making a Successful Pivot
Pivoting

3 Rules for Making a Successful Pivot

When the market is changing, you don't survive staying the same but how you adapt is just as important.
Avishai Abrahami
The 1 Thing That Can Save Your Sinking Startup
Pivots

The 1 Thing That Can Save Your Sinking Startup

Getting off on a bad foot is not fatal for young companies. Serial-entrepreneur Steve Blank explains how a pivot can turn things around.
Steve Blank
How to Know When to Change Direction
Strategy

How to Know When to Change Direction

There's something to be said for stick-with-it-ness, but most entrepreneurs stick with flawed ideas and plans way longer than they should.
Steve Tobak
Let's Help Companies Die Faster and Reincarnate Sooner
Change

Let's Help Companies Die Faster and Reincarnate Sooner

Not every ailing organizations can adapt. It might be better to help them die gracefully to emerge relevant later.
Jurgen Appelo
Ancient Yoga Has Lessons for Modern Entrepreneurs
Core Values

Ancient Yoga Has Lessons for Modern Entrepreneurs

The intriguing flexibility of the skilled yogi relies on a powerful core. Your business also needs both to thrive.
Lev Kaye
The Lie Entrepreneurs Tell Themselves and Others
Starting a Business

The Lie Entrepreneurs Tell Themselves and Others

Entrepreneurs often seem like they are so put together – their plan is on target, they are doing amazing and life couldn't be better. But many times that couldn't be further from the truth. And that is okay.
Tom Kulzer
How a Rebrand Helped Spice Up This Cal-Mex Chain
Marketing

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Melanie Spring