Pivoting

News and Articles About Pivoting

How Franchising Took This Business Into New Waters
Franchises

How Franchising Took This Business Into New Waters

After 30 years, a savvy business owner switched tactics, and things are going along swimmingly.
TomTom Says Its Maps Are Destined for Self-Driving Cars
24/7 Tech

TomTom Says Its Maps Are Destined for Self-Driving Cars

The Dutch navigation company's automotive division has won big contracts in recent months, prompting analyst upgrades and a 40 percent surge in its shares.
How to Avoid the Premature Scaling Death Trap
Scaling

How to Avoid the Premature Scaling Death Trap

It is one of the most overlooked yet most consistent predictors of startup failure.
Neil Patel
How to Survive In a Market That You're Inventing
Exploring New Markets

How to Survive In a Market That You're Inventing

The nice thing about competitors is they prove there is a market but the entrepreneurial pioneers have a tougher path to success.
Robert Wallace
The Trait Entrepreneurs Share With a 100-Million-Year-Old Species
Entrepreneurs

The Trait Entrepreneurs Share With a 100-Million-Year-Old Species

I gained some valuable insights about business owners while scrolling through my Instagram feed.
Andrew Medal
How (and Why) to Pivot From Services to Products
Service Business

How (and Why) to Pivot From Services to Products

Service businesses have an inherent flaw: they're hard to scale. It's far easier to build and grow a sustainable product business.
Steve Tobak
How to Prepare for a Pivot
Pivots

How to Prepare for a Pivot

When changing course, the last thing you want to do is set the team off on a wild goose chase or take a situation from bad to worse.
Paul Mandell
5 Reasons Why Pivots Are Crucial to Today's Businesses
Pivots

5 Reasons Why Pivots Are Crucial to Today's Businesses

A change in focus can lead to great things by bringing in new customers or providing a much need kick in the pants.
Zach Cutler
Content Marketing

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
Nick Rojas
How Much Can Your Startup Really Grow? Do Your Homework.
Starting a Business

How Much Can Your Startup Really Grow? Do Your Homework.

You must analyze the market and the opportunity to see if you should move forward, or pivot.
Steve Blank
2 Risky Pivots You Probably Haven't Heard About
Pivots

2 Risky Pivots You Probably Haven't Heard About

Steve Jobs wasn't right about everything. Sometimes, you really need to listen to what people want.
Eric Siu
Controversial Reservation 'Scalping' Site Rethinks Its Mission
Pivots

Controversial Reservation 'Scalping' Site Rethinks Its Mission

A startup that allows customers to pay for restaurant reservations is doing a 'soft pivot' following outrage from the restaurant industry.
Kate Taylor
3 Rules for Making a Successful Pivot
Pivoting

3 Rules for Making a Successful Pivot

When the market is changing, you don't survive staying the same but how you adapt is just as important.
Avishai Abrahami
The 1 Thing That Can Save Your Sinking Startup
Pivots

The 1 Thing That Can Save Your Sinking Startup

Getting off on a bad foot is not fatal for young companies. Serial-entrepreneur Steve Blank explains how a pivot can turn things around.
Steve Blank