News and Articles About Pivots
Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.
Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.
Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.
The co-founder of OrigAudio Jason Lucash discusses how listening to customers led to a change in product strategy and a major bump in revenue.
The decision comes as the once-popular gaming company delivered a brutal second quarter earnings report.
The colorful, rubber footwear company said cold weather contributed to plunging profits in the second quarter.
Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.
GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.
Learn how six major companies made the hard changes that renewed their companies and their bottom line.
A pivot should not be an excuse for a lack of a coherent strategy or a lack of impulse control, writes Steve Blank.
The benefits of switching gears are being heralded left and right these days. And though it can be painful, it may be a strategy that businesses of any age can get behind.
Zach Smith of Gtrot talks about the company's changing vision and how the founders keep their eyes on the prize.
The founder of the Fair Trade certification program in the U.S. is dealing with the struggles that come with expanding a successful operation.
Young entrepreneur Peter Crabtree became an upscale chocolatier in 2005. When that didn't take off, he changed the business to an entirely new concept.
The owners of social-buying site Fab.com discuss how they came to the decision to shut down their old venture -- and focus on their new one. Here are their three tips for how to pivot.
With Foursquare fast gaining ground, the location-service startup made difficult changes to its business model. What entrepreneurs can learn from the young company's pivot.
How do you know when it's time to alter the strategy of your business? Here's how to pivot to a better business model midstream.
With their site stuck in neutral, two entrepreneurs changed gears and paved a new road to success.