Pivots

News and Articles About Pivots

6 Signs It's Time to Turn Your Startup in a New Direction

6 Signs It's Time to Turn Your Startup in a New Direction

Few startup ideas are perfect; that's why it's important to recognize when you need a course correction in your idea, pitch, product or execution.
The Big Company That Got Nimble

The Big Company That Got Nimble

Chinese Appliance maker, Haier Corporation, transformed itself from a small refrigerator maker to the worldÂ’s largest appliance company by putting more power in the hands of employees.
Brand Shop 'Taps' Into Its Expertise to Build Brewery

Brand Shop 'Taps' Into Its Expertise to Build Brewery

With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.
Back-To-School Reading for Entrepreneurs

Back-To-School Reading for Entrepreneurs

We asked experts on innovation and transformation to recommend their favorite books for entrepreneurs looking for insight and inspiration.
A Foodie Startup Nixes Web for Brick-and-Mortar Shop

A Foodie Startup Nixes Web for Brick-and-Mortar Shop

Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.
Act Now, Assess Later: One Company's Real-Time Transformation

Act Now, Assess Later: One Company's Real-Time Transformation

Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.
What Can Your Company Learn From Lego?

What Can Your Company Learn From Lego?

Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.

How Pivoting Helped This Startup Win Over Nordstrom

The co-founder of OrigAudio Jason Lucash discusses how listening to customers led to a change in product strategy and a major bump in revenue.
Zynga Stock Falls As Company Decides Not to Enter Real-Money Gambling Market

Zynga Stock Falls As Company Decides Not to Enter Real-Money Gambling Market

The decision comes as the once-popular gaming company delivered a brutal second quarter earnings report.
Crocodile Tears? Crocs Blames Earnings Drop on the Weather

Crocodile Tears? Crocs Blames Earnings Drop on the Weather

The colorful, rubber footwear company said cold weather contributed to plunging profits in the second quarter.
An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
Crocs: From Footwear Fad to Billion-Dollar Company

Crocs: From Footwear Fad to Billion-Dollar Company

This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.
A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission

A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission

GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.
The Art of the Pivot

The Art of the Pivot

Learn how six major companies made the hard changes that renewed their companies and their bottom line.
Vision Versus Hallucination -- Founders and Pivots

Vision Versus Hallucination -- Founders and Pivots

A pivot should not be an excuse for a lack of a coherent strategy or a lack of impulse control, writes Steve Blank.
Is Pivoting a Smart Strategy for Young Entrepreneurs?

Is Pivoting a Smart Strategy for Young Entrepreneurs?

The benefits of switching gears are being heralded left and right these days. And though it can be painful, it may be a strategy that businesses of any age can get behind.
Gtrot and a Vision for Local Discovery

Gtrot and a Vision for Local Discovery

Zach Smith of Gtrot talks about the company's changing vision and how the founders keep their eyes on the prize.
Fair Trade's Growing Pains: Pivoting a Successful Model

Fair Trade's Growing Pains: Pivoting a Successful Model

The founder of the Fair Trade certification program in the U.S. is dealing with the struggles that come with expanding a successful operation.
Does Your Small Business Need to Pivot?

Does Your Small Business Need to Pivot?

Young entrepreneur Peter Crabtree became an upscale chocolatier in 2005. When that didn't take off, he changed the business to an entirely new concept.
How to Reinvent Your Business

How to Reinvent Your Business

The owners of social-buying site Fab.com discuss how they came to the decision to shut down their old venture -- and focus on their new one. Here are their three tips for how to pivot.
How Gowalla, Still in Startup Mode, Changed Direction -- Fast

How Gowalla, Still in Startup Mode, Changed Direction -- Fast

With Foursquare fast gaining ground, the location-service startup made difficult changes to its business model. What entrepreneurs can learn from the young company's pivot.
A Five-Step Guide to Reinventing Your Business

A Five-Step Guide to Reinventing Your Business

How do you know when it's time to alter the strategy of your business? Here's how to pivot to a better business model midstream.
Fab Forward: How Fab.com Found a Niche in a Design Deal Social Hub

Fab Forward: How Fab.com Found a Niche in a Design Deal Social Hub

With their site stuck in neutral, two entrepreneurs changed gears and paved a new road to success.
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