Press coverage The latest news, videos, and discussion topics on Press coverage en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Thu, 31 Jul 2014 17:30:00 GMT 4 Insider Tips to Reach Tech Reporters Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about. Thu, 31 Jul 2014 17:30:00 GMT Zach Cutler The 12 Must-Follow Rules for Issuing Press Releases One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly. Wed, 16 Jul 2014 12:00:00 GMT Michael Lazar Being Interviewed by the Press? Here's How to Prepare. Put your best foot forward when talking to reporters. Tue, 17 Jun 2014 15:14:00 GMT Todd Henry Synergize Marketing Efforts to Gain New Customers With press coverage, social media outreach and blog content, you should attract new users to your product. Thu, 29 May 2014 20:00:00 GMT Zach Cutler 4 Secrets to Pitching Your App to Reporters Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying. Thu, 22 May 2014 15:00:00 GMT Zach Cutler The Very First PR Step a Startup Needs to Take Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media. Wed, 14 May 2014 17:30:00 GMT Taryn Langer Brilliant or Burned: Why Managing Your Reputation is Crucial to Success Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public. Wed, 07 May 2014 13:30:00 GMT Jennifer Connelly 5 Ways to Get PR for Your Startup Without Spending a Pretty Penny Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime. Fri, 11 Apr 2014 20:30:00 GMT Jennifer Maloney Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic) Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe. Wed, 02 Apr 2014 15:00:00 GMT Kevin Allen 7 Tips for Writing a Killer Press Release A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that. Fri, 21 Mar 2014 13:00:00 GMT Russell Working Upping the PR Ante With 'Experiences' As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd. Thu, 20 Feb 2014 17:30:00 GMT Gabrey Means and Cassie Hughes McDonald's Kills Employee Resource Site After Another Gaffe Another piece of misguided advice on McDonald's employee McResource Line has landed the fast-food chain in hot water. Thu, 26 Dec 2013 18:10:00 GMT Nina Zipkin Has the Oprah Effect Diminished? A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true? Fri, 08 Nov 2013 20:54:00 GMT Andrea Huspeni 7 Ways to Get the Press Coverage You Want Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention. Thu, 07 Nov 2013 17:00:00 GMT Diana Spechler & Jim O'Grady 4 Tips for Crafting the Perfect Pitch So you want media coverage? Join the club. Here's how to stand out from the crowd. Thu, 07 Nov 2013 17:00:00 GMT Diana Spechler & Jim O'Grady 7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone. Wed, 18 Sep 2013 15:00:00 GMT Joey Pomerenke How to Make Company Announcements in Buzzworthy Ways With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past. Mon, 26 Aug 2013 11:00:00 GMT Ashley Lee How Your Press Releases Can Grab the Most Attention If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up. Sat, 24 Aug 2013 14:00:00 GMT Sarah Skerik Should Marissa Mayer Have Posed in Vogue? Being an 'it girl' for tech may help Yahoo change its dated image, but it's causing a lot of controversy. Wed, 21 Aug 2013 19:00:00 GMT Linda Lacina What to Do When No One Responds to Your Pitch Emails When your pitch emails go unanswered by members of the media, consider more subtle steps. Fri, 26 Jul 2013 17:30:00 GMT Dave Clarke