Press coverage The latest news, videos, and discussion topics on Press coverage en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Thu, 21 Aug 2014 18:30:00 GMT Are You Ready for a PR Firm? Before you reach out to a public-relations firm, make sure you answer these three questions. Thu, 21 Aug 2014 18:30:00 GMT Scott Willyerd 8 Simple But Critical Tips for Improving Your 'Online Newsroom' A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features. Thu, 21 Aug 2014 12:00:00 GMT Frederik Vincx 4 Ways Startups Can Build Relationships With Reporters If you think reporters are scary, don't. They're human beings, too. Thu, 14 Aug 2014 15:30:00 GMT Colleen Kennedy Is Your Startup Ready for the Spotlight? Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press. Thu, 14 Aug 2014 15:00:00 GMT Nina Zipkin 3 Tips for Landing Press for Your Startup Building relationships is key to getting the coverage you want. Wed, 13 Aug 2014 15:00:00 GMT Nina Zipkin 4 Ways to Get Media Attention Without a Press Release Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective. Tue, 12 Aug 2014 13:30:00 GMT John Egan Mysterious Google Barge in Maine to be Scrapped One half of Google's expensive clandestine project is no more. Fri, 01 Aug 2014 17:13:00 GMT Nina Zipkin 4 Insider Tips to Reach Tech Reporters Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about. Thu, 31 Jul 2014 17:30:00 GMT Zach Cutler The 12 Must-Follow Rules for Issuing Press Releases One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly. Wed, 16 Jul 2014 12:00:00 GMT Michael Lazar Being Interviewed by the Press? Here's How to Prepare. Put your best foot forward when talking to reporters. Tue, 17 Jun 2014 15:14:00 GMT Todd Henry Synergize Marketing Efforts to Gain New Customers With press coverage, social media outreach and blog content, you should attract new users to your product. Thu, 29 May 2014 20:00:00 GMT Zach Cutler 4 Secrets to Pitching Your App to Reporters Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying. Thu, 22 May 2014 15:00:00 GMT Zach Cutler The Very First PR Step a Startup Needs to Take Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media. Wed, 14 May 2014 17:30:00 GMT Taryn Langer Brilliant or Burned: Why Managing Your Reputation is Crucial to Success Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public. Wed, 07 May 2014 13:30:00 GMT Jennifer Connelly 5 Ways to Get PR for Your Startup Without Spending a Pretty Penny Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime. Fri, 11 Apr 2014 20:30:00 GMT Jennifer Maloney Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic) Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe. Wed, 02 Apr 2014 15:00:00 GMT Kevin Allen 7 Tips for Writing a Killer Press Release A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that. Fri, 21 Mar 2014 13:00:00 GMT Russell Working Upping the PR Ante With 'Experiences' As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd. Thu, 20 Feb 2014 17:30:00 GMT Gabrey Means and Cassie Hughes McDonald's Kills Employee Resource Site After Another Gaffe Another piece of misguided advice on McDonald's employee McResource Line has landed the fast-food chain in hot water. Thu, 26 Dec 2013 18:10:00 GMT Nina Zipkin Has the Oprah Effect Diminished? A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true? Fri, 08 Nov 2013 20:54:00 GMT Andrea Huspeni