Press coverage The latest news, videos, and discussion topics on Press coverage en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Mon, 15 Sep 2014 17:30:00 GMT 7 Big Changes in the PR Landscape Every Business Should Know About Big data, social media and self-publishing has changed the game forever, but what do you really need to know? Mon, 15 Sep 2014 17:30:00 GMT Rebekah Iliff 9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story. Mon, 15 Sep 2014 11:00:00 GMT Joan Stewart How to Respond to a Negative News Story About Your Company Freezing out a reporter should be your last resort. Try one of these less extreme responses instead. Thu, 11 Sep 2014 12:00:00 GMT Brad Phillips 5 Big Mistakes Entrepreneurs Make With Their PR Efforts Don't expect to look good in the media, or even be placed, if you are committing these errors. Wed, 03 Sep 2014 16:15:00 GMT Brittany Walters-Bearden 8 Ways to Influence Users to Download Your Mobile App You need to influence people even before they get to your landing page by convincing them of the value you're offering. Wed, 27 Aug 2014 20:30:00 GMT Rahul Varshneya Are You Ready for a PR Firm? Before you reach out to a public-relations firm, make sure you answer these three questions. Thu, 21 Aug 2014 18:30:00 GMT Scott Willyerd 8 Simple But Critical Tips for Improving Your 'Online Newsroom' A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features. Thu, 21 Aug 2014 12:00:00 GMT Frederik Vincx 4 Ways Startups Can Build Relationships With Reporters If you think reporters are scary, don't. They're human beings, too. Thu, 14 Aug 2014 15:30:00 GMT Colleen Kennedy Is Your Startup Ready for the Spotlight? Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press. Thu, 14 Aug 2014 15:00:00 GMT Nina Zipkin 3 Tips for Landing Press for Your Startup Building relationships is key to getting the coverage you want. Wed, 13 Aug 2014 15:00:00 GMT Nina Zipkin 4 Ways to Get Media Attention Without a Press Release Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective. Tue, 12 Aug 2014 13:30:00 GMT John Egan Mysterious Google Barge in Maine to be Scrapped One half of Google's expensive clandestine project is no more. Fri, 01 Aug 2014 17:13:00 GMT Nina Zipkin 4 Insider Tips to Reach Tech Reporters Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about. Thu, 31 Jul 2014 17:30:00 GMT Zach Cutler The 12 Must-Follow Rules for Issuing Press Releases One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly. Wed, 16 Jul 2014 12:00:00 GMT Michael Lazar Being Interviewed by the Press? Here's How to Prepare. Put your best foot forward when talking to reporters. Tue, 17 Jun 2014 15:14:00 GMT Todd Henry Synergize Marketing Efforts to Gain New Customers With press coverage, social media outreach and blog content, you should attract new users to your product. Thu, 29 May 2014 20:00:00 GMT Zach Cutler 4 Secrets to Pitching Your App to Reporters Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying. Thu, 22 May 2014 15:00:00 GMT Zach Cutler The Very First PR Step a Startup Needs to Take Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media. Wed, 14 May 2014 17:30:00 GMT Taryn Langer Brilliant or Burned: Why Managing Your Reputation is Crucial to Success Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public. Wed, 07 May 2014 13:30:00 GMT Jennifer Connelly 5 Ways to Get PR for Your Startup Without Spending a Pretty Penny Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime. Fri, 11 Apr 2014 20:30:00 GMT Jennifer Maloney