Press Coverage: Page 4
3 Things Franchises Should Know About Hiring a PR Firm
Be honest about your expectations, explore multiple firms and above all, trust your gut.
Defining Your Box to Think Out of The Box in PR
Gone are the days when PRs used to reach out to the journalists with the press kit containing the news materials, here are the new ways of doing the same
An Entrepreneur Editor Shares How to Get Press Coverage for Your Business
In this video, Entrepreneur's Liz Webber shares the right way to pitch your business.
5 Tips on How to Get Press From Entrepreneur's Editor in Chief
Entrepreneur's editor in chief, Jason Feifer, talks with Jessica Abo about his career path and how to get press to bite on your pitch.
How to Tell Stories the Media Won't Ignore
Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
The Golden Rule Is Just as Good for Businesses as It Is for People
Businesses that "do unto others" are reaping the benefits.
4 Innovative Ways to Get Media Coverage
Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR.
Is Sending Out a Press Release Really Worth the Money?
The press release industry generates a lot of money-but it might not hold any value for your business.
Answering This One Question Can Boost Positive PR Coverage
If you didn't own the store, why would you care that it's opening?
How to Get Press Coverage for Your Small Business
It's time to put that marketer's hat on.
5 Reasons Your Startup Isn't Getting the PR You Need
Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
5 Insights About the Media That Every Marketer Should Know
Unless you've been arrested, reporters aren't interested in your company. Once you understand that, you can make a plan.
5 Strategies for Getting Press for Your Small Business
Small business owners have a lot on their plate. Oftentimes they're doing it all -- ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind.
When to Spend on PR and When to do It Yourself (or Not at All)
You sold your story to your customers. You can sell it to the media too.
Getting the Right Press Coverage for Your Business
If you want to make the media your friend and build a connection with reporters that will keep you and your business in a positive light, follow these eight tips.