Pricing

News and Articles About Pricing

The Pricing Conundrum: Figuring Out the Right Strategy For You
Pricing

The Pricing Conundrum: Figuring Out the Right Strategy For You

While pricing can be a tricky matter for any entrepreneur, it is especially difficult for those providing a service. Here are a few lessons on pricing strategy.
Dana Brownlee
Advice for Making the Luxury Sell
Pricing

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Coeli Carr
Nailing Down the Perfect Price Point
Pricing

Nailing Down the Perfect Price Point

For your startup to stay in the game, you need to offer a product or service at a price point that can provide enough revenue for your company to stay afloat.
Matthew Ong
This Company Wants Its Customers to Know Exactly How Much It Is Making From Them
Retail Businesses

This Company Wants Its Customers to Know Exactly How Much It Is Making From Them

Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Catherine Clifford
Why Can Some Businesses Get Away With High Prices?
Pricing

Why Can Some Businesses Get Away With High Prices?

Ivy League schools, top doctors and rock stars provide a lesson for your business.
Gene Marks
7 Sins of Newbie Entrepreneurs
Mistakes

7 Sins of Newbie Entrepreneurs

Following these sins could kill your business. Fortunately, there are simple solutions to fix these blunders.
Dana Brownlee
How Much Should I Charge Clients?
Finance

How Much Should I Charge Clients?

Pricing can be difficult. Here are some things to consider to make it easier.
Rebekah Epstein
The Best Value in Higher Education
Finance

The Best Value in Higher Education

Princeton Review came out with their list of best value colleges, with UNC Chapel Hill and Williams College taking the tops spots.
Uber Deepens Discounts on Its UberX Service
Technology

Uber Deepens Discounts on Its UberX Service

The venture-funded startup will reduce prices of its UberX service by 15 to 34 percent in many of the cities where it is currently available.
Geoff Weiss
The Psychology of Discounts and Deals (Motiongraphic)
Marketing

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Catherine Clifford
How Can I Turn Price-Sensitive Shoppers Into Customers?
Growth Strategies

How Can I Turn Price-Sensitive Shoppers Into Customers?

A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
Ryan Himmel
Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve
Starting a Business

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.
Perry Marshall
The Business of Turning Sports Fantasies into Cold Hard Cash
Entrepreneurs

The Business of Turning Sports Fantasies into Cold Hard Cash

Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
Matt Villano
Why Pricing Should Be Your First Focus, Not Your Last
Marketing

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Stephan Aarstol