News and Articles About Pricing
In 2012, it will pay to keep an eye on a few key big-picture trends. Here are the ones that make my list for top insomnia producers.
Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.
What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
Before you put a price tag on a product or service, find out how much customers value it.
Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.
Before you decide to price your products lower than the competition, let us talk you out of it.
What can you do to get ready for another downturn? Here are 10 ideas for how to position your business for success despite tough times.
Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's how to turn it around.
Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
Answering these questions periodically can help keep long-term goals in mind while you adjust your immediate steps and actions.
Here, one entrepreneur offers management tips for when sales climb unexpectedly.
A look at the best turnaround tactics from small companies around the U.S.
Tim Berry, president of Palo Alto Software Inc., on how a first-time business owner should price a product.
Charging more for your products and services can be easier than you think.
A small business overhauls its fee model to woo customers and make a comeback.
Three turnaround strategies to survive, and thrive, beyond the recession.
These four steps can help get you on your way to enhancing and expanding your client base.
Establishing a healthy pricing strategy can boost your bottom line.
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