$1 an issue
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
News and Articles About Pricing
When Setting Prices, Ignore Your Gut and Pay Attention to Big Data
Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
Whole Foods Fined for Overcharging California Customers
Think Whole Foods is too expensive? The city attorneys of Los Angeles, Santa Monica and San Francisco are of a similar mind.
Dunkin' Donuts Franchisees Forced to Raise Coffee Prices
As drought and coffee rust drive up the cost of coffee beans, Dunkin' Donuts prices are about to increase.
A Dallas Man Just Concocted the Most Expensive Starbucks Order of All Time
The Sexagintuple Vanilla Bean Mocha Frappuccino contains 60 shots of espresso -- half the amount of caffeine that would be lethal for most adults.
Set the Most Competitive Prices for Your Cleaning Business
Follow these tips for determining a price that makes you a profit without gouging your customers.
Entrepreneur Press and Jacquelyn Lynn
6 Common Mistakes People Make When Starting a Business
Do yourself a favor and avoid these costly pitfalls.
Lorie A. Parch
How This Theater Fills Its Empty Seats Every Night
The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
The Pricing Conundrum: Figuring Out the Right Strategy For You
While pricing can be a tricky matter for any entrepreneur, it is especially difficult for those providing a service. Here are a few lessons on pricing strategy.
Advice for Making the Luxury Sell
When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Nailing Down the Perfect Price Point
For your startup to stay in the game, you need to offer a product or service at a price point that can provide enough revenue for your company to stay afloat.
This Company Wants Its Customers to Know Exactly How Much It Is Making From Them
Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Why Can Some Businesses Get Away With High Prices?
Ivy League schools, top doctors and rock stars provide a lesson for your business.
7 Sins of Newbie Entrepreneurs
Following these sins could kill your business. Fortunately, there are simple solutions to fix these blunders.
How Much Should I Charge Clients?
Pricing can be difficult. Here are some things to consider to make it easier.
Today's Most Read
Make Them Trust You With These 5 Body Language Secrets
How Successful People Work Less and Get More Done
6 Business Books That Will Revolutionize Your Business and Change Your Life
15 Body Language Secrets of Successful People
10 Behaviors of Unstoppable Entrepreneurs
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.
This ad will close in