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News and Articles About Pricing
The Key to Setting and Changing Your Prices
No matter what price you pick you need to keep this one thing in mind.
10 Startup Tips Learned the Hard Way
Be up front with customers about what you do and how much it will cost, and consider romantic relationships with co-workers very carefully.
Amazon Blocks Disney DVD Orders as Pricing War With Hachette Rages On
Amid divisive contract disputes, the Walt Disney Company is the latest multimedia giant to find itself in Amazon's crosshairs.
3 Strategies for Raising Your Prices
Sell quality and service. People don't complain about paying for value.
Google to Offer Business Owners 2 TB of Free Storage for a Year
Amid pricing wars between corporate computing leaders Amazon, Microsoft and Google, industry experts predict that cloud storage may soon become entirely free.
When Setting Prices, Ignore Your Gut and Pay Attention to Big Data
Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
Whole Foods Fined for Overcharging California Customers
Think Whole Foods is too expensive? The city attorneys of Los Angeles, Santa Monica and San Francisco are of a similar mind.
Dunkin' Donuts Franchisees Forced to Raise Coffee Prices
As drought and coffee rust drive up the cost of coffee beans, Dunkin' Donuts prices are about to increase.
A Dallas Man Just Concocted the Most Expensive Starbucks Order of All Time
The Sexagintuple Vanilla Bean Mocha Frappuccino contains 60 shots of espresso -- half the amount of caffeine that would be lethal for most adults.
Set the Most Competitive Prices for Your Cleaning Business
Follow these tips for determining a price that makes you a profit without gouging your customers.
Entrepreneur Press and Jacquelyn Lynn
6 Common Mistakes People Make When Starting a Business
Do yourself a favor and avoid these costly pitfalls.
Lorie A. Parch
How This Theater Fills Its Empty Seats Every Night
The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
The Pricing Conundrum: Figuring Out the Right Strategy For You
While pricing can be a tricky matter for any entrepreneur, it is especially difficult for those providing a service. Here are a few lessons on pricing strategy.
Advice for Making the Luxury Sell
When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
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