Pricing

News and Articles About Pricing

The Psychology of Discounts and Deals (Motiongraphic)
Marketing

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Catherine Clifford
How Can I Turn Price-Sensitive Shoppers Into Customers?
Growth Strategies

How Can I Turn Price-Sensitive Shoppers Into Customers?

A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
Ryan Himmel
Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve
Starting a Business

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.
Perry Marshall
The Business of Turning Sports Fantasies into Cold Hard Cash
Entrepreneurs

The Business of Turning Sports Fantasies into Cold Hard Cash

Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
Matt Villano
Why Pricing Should Be Your First Focus, Not Your Last
Marketing

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Stephan Aarstol
10 Questions to Ask When Pricing Your Product
Starting a Business

10 Questions to Ask When Pricing Your Product

Read our guide to figuring out what you should be charging for your products and services.
Lisa Girard
The Right Way to Adjust Your Prices
Finance

The Right Way to Adjust Your Prices

Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
Erika Napoletano
The Danger of Discounts and How to Avoid Them
Growth Strategies

The Danger of Discounts and How to Avoid Them

In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
Kevin Hiser
How to Raise Your Prices Without Playing the Blame Game
Finance

How to Raise Your Prices Without Playing the Blame Game

A higher price should benefit your customers if you are improving your product or service. No one wants to pay a higher price and get nothing more.
Grant Cardone
Grant Cardone on Debunking the Price Myth
Finance

Grant Cardone on Debunking the Price Myth

In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.
Grant Cardone
3 Lessons About Pricing From A&E's Storage Wars
Growth Strategies

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.
Jennifer Goforth Gregory
Why Some Entrepreneurs Are Turning Pricing Power Over to the Public
Finance

Why Some Entrepreneurs Are Turning Pricing Power Over to the Public

While a pay-what-you-want strategy may draw customers, will it help you make money? For these business, placing their trust in consumers led to a boost in their bottom lines.
Jenna Schnuer
7 Ways to Improve Pricing With a New Mix of Products
Marketing

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
Mark Stiving
Why You Can Raise Prices Now
Marketing

Why You Can Raise Prices Now

Pricing your product at a premium can mean higher profits for you and better value for your customers.
Yanik Silver