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News and Articles About Pricing
The Pricing Conundrum: Figuring Out the Right Strategy For You
While pricing can be a tricky matter for any entrepreneur, it is especially difficult for those providing a service. Here are a few lessons on pricing strategy.
Advice for Making the Luxury Sell
When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Nailing Down the Perfect Price Point
For your startup to stay in the game, you need to offer a product or service at a price point that can provide enough revenue for your company to stay afloat.
This Company Wants Its Customers to Know Exactly How Much It Is Making From Them
Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Why Can Some Businesses Get Away With High Prices?
Ivy League schools, top doctors and rock stars provide a lesson for your business.
7 Sins of Newbie Entrepreneurs
Following these sins could kill your business. Fortunately, there are simple solutions to fix these blunders.
How Much Should I Charge Clients?
Pricing can be difficult. Here are some things to consider to make it easier.
The Best Value in Higher Education
Princeton Review came out with their list of best value colleges, with UNC Chapel Hill and Williams College taking the tops spots.
Martha C. White
Uber Deepens Discounts on Its UberX Service
The venture-funded startup will reduce prices of its UberX service by 15 to 34 percent in many of the cities where it is currently available.
The Psychology of Discounts and Deals (Motiongraphic)
Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
How Can I Turn Price-Sensitive Shoppers Into Customers?
A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
Starting a Business
Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve
By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.
The Business of Turning Sports Fantasies into Cold Hard Cash
Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
Why Pricing Should Be Your First Focus, Not Your Last
Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
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