Pricing

News and Articles About Pricing

Six Business Trends to Watch This Year

In 2012, it will pay to keep an eye on a few key big-picture trends. Here are the ones that make my list for top insomnia producers.

How to Survive a Price War

Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.

How to Compete -- and Win -- When Rivals Cut Prices

Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.

An Inside Look At Being a Wal-Mart Supplier

What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.

Four Rules for Pricing Products

Before you put a price tag on a product or service, find out how much customers value it.

Seven Ways to Avoid Competing On Price

Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.

Why You Don't Want to Be the Low-Cost Leader

Before you decide to price your products lower than the competition, let us talk you out of it.

A 10-Step Double-Dip Survival Guide for Entrepreneurs

What can you do to get ready for another downturn? Here are 10 ideas for how to position your business for success despite tough times.

Five Signs It's Time to Change Your Prices

Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's how to turn it around.

Small Business Lessons from Netflix's Pricing Debacle

Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.

Five Critical Questions Your Business Plan Should Answer

Answering these questions periodically can help keep long-term goals in mind while you adjust your immediate steps and actions.

New York Businesses Expect Sales Boost on Gay Marriage News

Here, one entrepreneur offers management tips for when sales climb unexpectedly.

Five Tips to Transform Your Business

A look at the best turnaround tactics from small companies around the U.S.

How Do I Price My Product?

Tim Berry, president of Palo Alto Software Inc., on how a first-time business owner should price a product.

Three Ways to Raise Prices Without Losing Customers

Charging more for your products and services can be easier than you think.

How Pricing Can Power a Turnaround

A small business overhauls its fee model to woo customers and make a comeback.

How to Stage a Small-Business Comeback

Three turnaround strategies to survive, and thrive, beyond the recession.

A Better Business Plan Can Lead to New Customers

These four steps can help get you on your way to enhancing and expanding your client base.

Finding A Competitive Pricing Strategy For Maximum Profits

Establishing a healthy pricing strategy can boost your bottom line.
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No B.S. Price Strategy
No B.S. Price Strategy
By Dan Kennedy and Jason Marrs
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