Pricing

News and Articles About Pricing

This Company Wants Its Customers to Know Exactly How Much It Is Making From Them
Retail Businesses

This Company Wants Its Customers to Know Exactly How Much It Is Making From Them

Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Catherine Clifford
Why Can Some Businesses Get Away With High Prices?
Pricing

Why Can Some Businesses Get Away With High Prices?

Ivy League schools, top doctors and rock stars provide a lesson for your business.
Gene Marks
7 Sins of Newbie Entrepreneurs
Mistakes

7 Sins of Newbie Entrepreneurs

Following these sins could kill your business. Fortunately, there are simple solutions to fix these blunders.
Dana Brownlee
How Much Should I Charge Clients?
Finance

How Much Should I Charge Clients?

Pricing can be difficult. Here are some things to consider to make it easier.
Rebekah Epstein
The Best Value in Higher Education
Finance

The Best Value in Higher Education

Princeton Review came out with their list of best value colleges, with UNC Chapel Hill and Williams College taking the tops spots.
Uber Deepens Discounts on Its UberX Service
Technology

Uber Deepens Discounts on Its UberX Service

The venture-funded startup will reduce prices of its UberX service by 15 to 34 percent in many of the cities where it is currently available.
Geoff Weiss
The Psychology of Discounts and Deals (Motiongraphic)
Marketing

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Catherine Clifford
How Can I Turn Price-Sensitive Shoppers Into Customers?
Growth Strategies

How Can I Turn Price-Sensitive Shoppers Into Customers?

A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
Ryan Himmel
Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve
Starting a Business

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.
Perry Marshall
The Business of Turning Sports Fantasies into Cold Hard Cash
Entrepreneurs

The Business of Turning Sports Fantasies into Cold Hard Cash

Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
Matt Villano
Why Pricing Should Be Your First Focus, Not Your Last
Marketing

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Stephan Aarstol
10 Questions to Ask When Pricing Your Product
Starting a Business

10 Questions to Ask When Pricing Your Product

Read our guide to figuring out what you should be charging for your products and services.
Lisa Girard
The Right Way to Adjust Your Prices
Finance

The Right Way to Adjust Your Prices

Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
Erika Napoletano
The Danger of Discounts and How to Avoid Them
Growth Strategies

The Danger of Discounts and How to Avoid Them

In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
Kevin Hiser