product demand

Starting a Business

4 Things to Consider Before Involving Customers in the Startup Process

There are risks to talking to customers early, but there can also be benefits.

News and Trends

5 Things that Show Auto Slowdown is Real

Amid the demand slump, auto giants lay off major workforce & shut down manufacturing plants

Growth Strategies

The One Area Startups Should Look At for Growth

There's a huge room to build products in the rural regions, says Winny Patro, CEO of Andhra Pradesh Innovation Society

Starting a Business

Why the Indian Last Mile Delivery Sector is Witnessing Exponential Growth

Delivery on time is the most important thing on any front and what if you make profession out of it

Marketing

When You've Built an Audience You'll Know What Product to Sell

Content marketing success is, literally, all about the audience. They will tell you what they want they want to buy from you.

Growing a Business

Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.