Product Ideas

News and Articles About Product Ideas

Know Your Customers by Living a Day in Their Lives
Customers

Know Your Customers by Living a Day in Their Lives

Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.
Steve Blank
The 22 Biggest Product Fails Ever
Product Ideas

The 22 Biggest Product Fails Ever

From New Coke to the Apple Newton, a look at high-profile products that flopped.
Drake Baer
What Does a Multibillion-Dollar Corporation Want With Crowdfunding?
Crowdfunding

What Does a Multibillion-Dollar Corporation Want With Crowdfunding?

Equity crowdfunding company Circle Up announces a partnership with the behemoth Johnson & Johnson.
Catherine Clifford
Prod a Product Into Double-Duty (Profit and Social Good) With 3 Questions
Product Ideas

Prod a Product Into Double-Duty (Profit and Social Good) With 3 Questions

It's possible to broaden your startup's mission with an added corporate responsibility push.
Debra Kaye
Testing, Testing: Is There a Market for My Product?
Starting a Business

Testing, Testing: Is There a Market for My Product?

To fight startup failure, practice product testing early and often.
JD Albert
When Testing New Ideas, Keep Simplicity and Your Ego in Check
Starting a Business

When Testing New Ideas, Keep Simplicity and Your Ego in Check

Dream big and surround yourself with positive people. But there's a window of time when the entrepreneur must throw these tenets out the window.
Tanya Benedicto Klich
Quitting a Job

The Day I Traded in the Suit

One rainy day in London, an entrepreneur-to-be realized the more he succeeded at his job, the more he felt a failure at his calling.
Jake Fuentes
The 3 Building Blocks Every Successful Product Shares
Inventions

The 3 Building Blocks Every Successful Product Shares

Use the 'Perfect Product Pyramid' to turn your ideas into success.
Christopher Hawker
Legal Center

The 3 Hires I Wish I'd Made Sooner

Here are the commonly overlooked positions that will help you smooth out operations at and help grow your company.
Ryan Caldbeck
Presented by
Brand Like Your Company Really Matters
Branding

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Cory Sistrunk
Inventing Can Be Fun, and Profitable. Here's How to Get Started.
Inventing

Inventing Can Be Fun, and Profitable. Here's How to Get Started.

Take your idea from a thought to product in five steps.
Stephen Key
Inventing Made Easy: Go Straight to the (Crowd)Source
Starting a Business

Inventing Made Easy: Go Straight to the (Crowd)Source

These companies provide an avenue to bring your ideas to the marketplace with little cost to you.
Christopher Hawker
This 24-Hour On-Demand Ice Machine Is a Game Changer
Franchises

This 24-Hour On-Demand Ice Machine Is a Game Changer

A newcomer to the Franchise 500, IceBorn boasts a proprietary system that can be controlled and monitored by franchisees remotely via a smartphone.
7 Simple Steps to Writing Product Descriptions That Sell
Marketing

7 Simple Steps to Writing Product Descriptions That Sell

The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.