Product Placement: Page 2

Marketing

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.

Marketing

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.

Marketing

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.

Fundraising

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.

Business News

Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.

Innovation

Startup Aims to Leverage Crowdsourcing in Product Development

C.J. Kettler's online crowdsourcing venture, Genius Crowds, aims to move product ideas from the "light bulb" stage onto store shelves.

Marketing

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.

Social Media

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.

Marketing

How to Get Your Product into a Hollywood Movie

Small-business owners can win big exposure by securing a product-placement deal.