Psychology

News and Articles About Psychology

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.

Why You Should Hire Only Flexible Minds

At startups and elsewhere, the desired players are those ready to be versatile and respond to the inevitable disruption and change.

You'll Market Better and Be More Persuasive Knowing These 10 Brain Facts

Science is unlocking how we humans interpret the world and each other, giving rise to a new approach to sales with the fancy title 'neuromarketing.'

The U.S. Military Wants to Inject People's Brains With Painkilling Nanobots That Could Replace Medicine

Ever wish you could heal yourself like a superhero? The government is making it happen. Sort of.

7 Ways to Shift Your Perspective About the Dreaded 'No' in Sales

Overcome the uncomfortable and awkward moment of a rejection from a client.

Study: If Your Team Has Too Many Superstars, Performance Will Suffer

In collaborative professional sports, too many elite players can detract from a team's overall performance, according to a recent study.

To Turn Potential Into Performance, You Need to Place Confidence in Others

Employees, clients and customers will be inspired to do better if you show them that you believe they can.

How to Think, Train and Thrive Like a Champion

Athletes, entrepreneurs and everyday individuals can push harder and accomplish greatness.

Students Who Turn in Work Right at the Deadline Get Worse Grades, Study Finds

Procrastinators, take note: As seductive as it often sounds, working under pressure probably isn't the best strategy for achieving stellar results.

To Solve Big Problems, Assume Everything Is Wrong and Ask Dumb Questions

Rather than play the game you're expected to play, play a new one.

How to Effectively Communicate With Different Brain Types

Knowing the way your audience processes information can greatly help you structure your most important points.

The 2 Psychological Factors Motivating Customers to Buy

It's helpful to understand the logic behind buyers -- especially when it comes to what's stopping them from a purchase.

25 Books on Persuasion, Influence and Understanding Human Behavior

As a professional, executive or entrepreneur, the more you know about how people tick, the better.

Feel Dumb Asking for Advice? You'll Actually Appear More Competent.

New research reveals that while we're all scared asking for advice will make us look like incompetent fools, it actually has the opposite effect.

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.

Why 'No' is the Kindest Word in the Professional Lexicon

It's not about denying, but empowering you to communicate effectively.

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

How your customers perceive your product should determine how you present it to them.

The Esquire Guy on the Right Way to Miss a Deadline

Start by disclosing your failure as soon as you know you've failed.

Your Brain Likes Plain Old Paper More Than It Likes E-Readers

The physical act of turning pages may help us recall plot events, a new study finds.

5 Remarkable Things Happy Entrepreneurs Do

Many people get into business not just to make money, but to make their work lives more productive, meaningful and enjoyable.

Build Your Business on Your Strengths, Hire Your Team to Cover Your Weaknesses

The key to your success as an entrepreneur is sufficient introspection to learn what you are good at and what you need help with.

How to Manage Stress Based on Your Brain Type

The way you handle work determines the way you handle pressure. Learn these techniques to deal.
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