Psychology

News and Articles About Psychology

The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
When Designing a Web Site, Do Our Brains a Favor and Keep It Familiar

When Designing a Web Site, Do Our Brains a Favor and Keep It Familiar

When things don't meet our expectations, we have to create new mental models, which may hurt your bottom line.
The Scientific Reason You Should Trust Your Gut

The Scientific Reason You Should Trust Your Gut

Your immediate thoughts and reaction have merit for reasons that harken back to our ancestors' days.
Boost Sales by Appealing to Customers' Unconscious Minds

Boost Sales by Appealing to Customers' Unconscious Minds

Did you know you can market to neurons, or create happiness with a small surprise?
Worried? Slow Thinking May Help You See Things Clearly.

Worried? Slow Thinking May Help You See Things Clearly.

In our stressful lives, our impulsive minds can cast doubt on our efforts. Combat this by carving out time to put things in perspective.
Don't Get Stupid, Use Your Anger for Good

Don't Get Stupid, Use Your Anger for Good

Our emotions are tied to our thinking, so take control before you do something you'll regret.
What Being Punched in the Face Taught Me About Business

What Being Punched in the Face Taught Me About Business

You don't have to step in the ring, but learning how to control your fighting instincts will help you reach success.
Procrastinators: How to Fight Your Genes and Get Stuff Done Now

Procrastinators: How to Fight Your Genes and Get Stuff Done Now

Procrastination may be hereditary, but that doesn't get you off the hook: It's still possible to develop better habits and change your behavior.
In Business and Love, Emotional Intelligence Rules

In Business and Love, Emotional Intelligence Rules

Focusing on the long term, keeping your feelings in check and rooting out negative influences can lead to success.
3 Professionals Entrepreneurs Need for Their Personal Lives

3 Professionals Entrepreneurs Need for Their Personal Lives

You're used to hiring out your business needs, but here are some professionals you should consider for your personal needs.
This Is Your Brain on Power

This Is Your Brain on Power

There's evidence that power actually changes the way the brain sees others, decreasing recognition of others' concerns.
How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
8 Power Poses That Can Make You More Successful at Work

8 Power Poses That Can Make You More Successful at Work

The act of taking a posture of confidence, even when you don't feel so confident, can make yourself appear more dominant in the workplace.
If You Envision It, It Will Come

If You Envision It, It Will Come

Using visualization can be a powerful tool that can open your consciousness to resources that will help achieve your goals.
Do You Have the Body Language of a Champion?

Do You Have the Body Language of a Champion?

As the NCAA Tournament winds down, here's a little experiment to try out at your business.
Enjoy the Ride: How to Deal With the Mental Burden of Entrepreneurship

Enjoy the Ride: How to Deal With the Mental Burden of Entrepreneurship

Starting and running your own business can feel like a psychological roller coaster. Here are six ways to help you through it.
Botox as a Treatment for Depression? It's Not as Crazy as It Sounds.

Botox as a Treatment for Depression? It's Not as Crazy as It Sounds.

There's still real wisdom to be gleaned from the phrase 'fake it until you make it.'
In Basketball and Business, What Separates Winners and Losers?

In Basketball and Business, What Separates Winners and Losers?

Little things make a difference, so you need to prepare yourself well.
Smile! 5 Books to Celebrate International Day of Happiness.

Smile! 5 Books to Celebrate International Day of Happiness.

March 20 marks the global day to recognize joy. Here are some recommended reads to mark the occasion.
Good Results Are Worth the Wait. Self-Control Will Get You There.

Good Results Are Worth the Wait. Self-Control Will Get You There.

Here are three ways to strengthen your self-control, a cornerstone of emotional intelligence.
Study: Emotions on Facebook Are Contagious

Study: Emotions on Facebook Are Contagious

Watch out: That Facebook post your friend wrote about his miserable day may lead you to write a miserable post of your own.
6 Ways to Strengthen Your Willpower Muscle

6 Ways to Strengthen Your Willpower Muscle

Numerous studies have shown that our amount of willpower on any given day is finite. Here’s how to increase your reserve.
Are You Emotionally Intelligent? It'll Help You Rise Above Failure.

Are You Emotionally Intelligent? It'll Help You Rise Above Failure.

Being aware of your emotions is a crucial ability for today's great entrepreneurs.
Take a Page From The Rock and Refer to Yourself in the Third Person

Take a Page From The Rock and Refer to Yourself in the Third Person

Pronouns are important, and new research suggests that too many 'I's are bad for the psyche.
Distractions Killing Your Flow? Try This Method.

Distractions Killing Your Flow? Try This Method.

Here is a way to prevent an interruption from stopping you dead in your tracks.

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