Psychology

News and Articles About Psychology

Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.
Coffee

Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.

A new study reveals that this factor can play a major role in how your morning brew tastes.
Kate Taylor
Stress, Anxiety, Loneliness: How This Entrepreneur Lost Himself and Bounced Back Stronger
Focus

Stress, Anxiety, Loneliness: How This Entrepreneur Lost Himself and Bounced Back Stronger

Brian Bordainick built a $16 million company in less than two years. At one point in his journey, Bordainick 'snapped' and he had to work to get his feet back on the ground.
Catherine Clifford
12 Great Resources for Diving Into Consumer Psychology
Psychology

12 Great Resources for Diving Into Consumer Psychology

Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
Eric Siu
The Art and Science of Body Language, Charisma and Influence
Psychology

The Art and Science of Body Language, Charisma and Influence

An interview with Vanessa Van Edwards, the queen bee of making an impression, body language, and the science of people.
Lewis Howes
6 Memory Factors to Consider as You Craft Your Business Name
Naming a Business

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Aaron Keller
The Psychology Behind Choosing a Killer Domain Name
Domain names

The Psychology Behind Choosing a Killer Domain Name

It's one of the most important decisions you will make for your business. Here's how to choose a domain that's simple, memorable and relevant.
Neil Patel
How to Prevent Anxiety From Ruining Your Business
Stress Management

How to Prevent Anxiety From Ruining Your Business

Some stress is a good thing and can even propel your business forward, but when stress turns to anxiety, it can be debilitating.
Lisa Evans
The 5 Most Popular TED Talks of All Time
TED

The 5 Most Popular TED Talks of All Time

They don't call them "ideas worth spreading" for nothing. These are the best of the best.
Kim Lachance Shandrow
Motivate Customers to Buy Based on Their Brain Type
Marketing

Motivate Customers to Buy Based on Their Brain Type

With the right messages, you can speak to people in a way that ultimately boosts sales.
Michael Cooper
12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)
Infographics

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
Catherine Clifford
How to Be Happy. (Really.)
Happiness

How to Be Happy. (Really.)

There is cause and effect in the universe. Happiness is an effect, not a cause. Don't buy into the happiness craze.
Steve Tobak
The Last Thing You Want Your Customers to Do: Think
Sales

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
Liraz Margalit
5 White-Hot Consumer Psychology Hacks to Boost Your Sales
Sales Strategies

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.
Eric Siu