Psychology

News and Articles About Psychology

4 Ways to Use Psychology to Win Your Competition's Customers
Consumer Psychology

4 Ways to Use Psychology to Win Your Competition's Customers

Bringing a better product to market gets you nowhere until customers are in the habit of using it.
Nir Eyal
Report: Having a Bad Job Is More Psychologically Damaging Than Being Unemployed
Career Mental Health

Report: Having a Bad Job Is More Psychologically Damaging Than Being Unemployed

New research calls into question the well-accustomed axiom that any job is better than no job at all.
Geoff Weiss
5 Questions to Ask About Color in Your Marketing Messages
Color

5 Questions to Ask About Color in Your Marketing Messages

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
Kara Alaimo
10 Ways to Convert More Customers Using Psychology (Infographic)
Increasing Conversions

10 Ways to Convert More Customers Using Psychology (Infographic)

The times change, the tools change -- but human nature is perpetual.
Gregory Ciotti
What Kind of Genius Are You?
Creativity

What Kind of Genius Are You?

Author and entrepreneur Roger James Hamilton says we all have great potential, but may not realize it or know how to unlock the brain's secrets.
Bryan Elliott
Will a Specific Color Change the Behavior of Your Website Visitors?
Color

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
Liraz Margalit
Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.
Coffee

Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.

A new study reveals that this factor can play a major role in how your morning brew tastes.
Kate Taylor
Stress, Anxiety, Loneliness: How This Entrepreneur Lost Himself and Bounced Back Stronger
Focus

Stress, Anxiety, Loneliness: How This Entrepreneur Lost Himself and Bounced Back Stronger

Brian Bordainick built a $16 million company in less than two years. At one point in his journey, Bordainick 'snapped' and he had to work to get his feet back on the ground.
Catherine Clifford
12 Great Resources for Diving Into Consumer Psychology
Psychology

12 Great Resources for Diving Into Consumer Psychology

Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
Eric Siu
The Art and Science of Body Language, Charisma and Influence
Psychology

The Art and Science of Body Language, Charisma and Influence

An interview with Vanessa Van Edwards, the queen bee of making an impression, body language, and the science of people.
Lewis Howes
6 Memory Factors to Consider as You Craft Your Business Name
Naming a Business

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Aaron Keller
The Psychology Behind Choosing a Killer Domain Name
Domain names

The Psychology Behind Choosing a Killer Domain Name

It's one of the most important decisions you will make for your business. Here's how to choose a domain that's simple, memorable and relevant.
Neil Patel
How to Prevent Anxiety From Ruining Your Business
Stress Management

How to Prevent Anxiety From Ruining Your Business

Some stress is a good thing and can even propel your business forward, but when stress turns to anxiety, it can be debilitating.
Lisa Evans
The 5 Most Popular TED Talks of All Time
TED

The 5 Most Popular TED Talks of All Time

They don't call them "ideas worth spreading" for nothing. These are the best of the best.
Kim Lachance Shandrow