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News and Articles About Psychology
The Psychology Behind Choosing a Killer Domain Name
It's one of the most important decisions you will make for your business. Here's how to choose a domain that's simple, memorable and relevant.
How to Prevent Anxiety From Ruining Your Business
Some stress is a good thing and can even propel your business forward, but when stress turns to anxiety, it can be debilitating.
The 5 Most Popular TED Talks of All Time
They don't call them "ideas worth spreading" for nothing. These are the best of the best.
Kim Lachance Shandrow
Motivate Customers to Buy Based on Their Brain Type
With the right messages, you can speak to people in a way that ultimately boosts sales.
12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)
Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
How to Be Happy. (Really.)
There is cause and effect in the universe. Happiness is an effect, not a cause. Don't buy into the happiness craze.
The Last Thing You Want Your Customers to Do: Think
If you want to boost sales on your website, hold back product information from your visitors.
There Are Always a Million Distractions. Here's How to Silence the Noise and Pay Attention.
Interruptions are the enemy of productivity.
5 White-Hot Consumer Psychology Hacks to Boost Your Sales
A few simple changes to your website or copy can spur customers into buying your offerings.
Why You Should Hire Only Flexible Minds
At startups and elsewhere, the desired players are those ready to be versatile and respond to the inevitable disruption and change.
You'll Market Better and Be More Persuasive Knowing These 10 Brain Facts
Science is unlocking how we humans interpret the world and each other, giving rise to a new approach to sales with the fancy title 'neuromarketing.'
Far Out Tech
The U.S. Military Wants to Inject People's Brains With Painkilling Nanobots That Could Replace Medicine
Ever wish you could heal yourself like a superhero? The government is making it happen. Sort of.
Kim Lachance Shandrow
7 Ways to Shift Your Perspective About the Dreaded 'No' in Sales
Overcome the uncomfortable and awkward moment of a rejection from a client.
Study: If Your Team Has Too Many Superstars, Performance Will Suffer
In collaborative professional sports, too many elite players can detract from a team's overall performance, according to a recent study.
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