Public Relations The latest news, videos, and discussion topics on Public Relations en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Mon, 29 Sep 2014 22:00:00 GMT Communication Pros Are Teaching Their Secrets to Small Business Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services. Mon, 29 Sep 2014 22:00:00 GMT Sarah Carrillo The Best Way to Market a Niche Company To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information. Wed, 17 Sep 2014 14:30:00 GMT Sabrina Horn 7 Big Changes in the PR Landscape Every Business Should Know About Big data, social media and self-publishing has changed the game forever, but what do you really need to know? Mon, 15 Sep 2014 17:30:00 GMT Rebekah Iliff 5 Tips to Rehab Your Pitch Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that’s needed for the PR approach. Thu, 11 Sep 2014 20:15:00 GMT Renée Warren How to Fire Back at an Angry Customer on Social Media The way you respond to customers can improve the reputation of your business, or tear it down in an instant. Thu, 11 Sep 2014 16:30:00 GMT Peter Gasca How to Respond to a Negative News Story About Your Company Freezing out a reporter should be your last resort. Try one of these less extreme responses instead. Thu, 11 Sep 2014 12:00:00 GMT Brad Phillips Want to Start a PR Firm? Focus on These 4 Things First. Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm. Wed, 10 Sep 2014 22:30:00 GMT Sabrina Horn The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic) Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed. Tue, 09 Sep 2014 20:30:00 GMT Nina Zipkin Have a Burning Business Question? Ask the Expert: Sabrina Horn. Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries. Wed, 03 Sep 2014 16:30:00 GMT Andrea Huspeni 5 Big Mistakes Entrepreneurs Make With Their PR Efforts Don't expect to look good in the media, or even be placed, if you are committing these errors. Wed, 03 Sep 2014 16:15:00 GMT Brittany Walters-Bearden 5 Reasons That Reporter Isn't Calling You Back A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears. Wed, 03 Sep 2014 14:00:00 GMT Gil Rudawsky Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists. Tue, 02 Sep 2014 18:17:00 GMT Geoff Weiss Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls Public companies have much to gain from the power of video to showcase their executives and their message. Thu, 28 Aug 2014 11:00:00 GMT Ben Chodor You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites The language professional peers understand is often confounding to the audience waiting to listen to your story. Wed, 27 Aug 2014 14:30:00 GMT Jennifer Connelly Are You Ready for a PR Firm? Before you reach out to a public-relations firm, make sure you answer these three questions. Thu, 21 Aug 2014 18:30:00 GMT Scott Willyerd 5 Steps Toward Building Influence as a Great Thought Leader Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand. Wed, 20 Aug 2014 23:00:00 GMT Shana Starr A PR Insider Reveals the Secret Lives of Successful People The popular images of what makes for success is really a recipe for burnout that successful people know to avoid. Thu, 14 Aug 2014 23:00:00 GMT Katherine Keller How Scoring Celebrity Clients Can Take Your Business to the Next Level High-profile customers confer benefits beyond the sheer monetary value of the stipend. Thu, 14 Aug 2014 19:30:00 GMT Marley Majcher 4 Ways Startups Can Build Relationships With Reporters If you think reporters are scary, don't. They're human beings, too. Thu, 14 Aug 2014 15:30:00 GMT Colleen Kennedy Is Your Startup Ready for the Spotlight? Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press. Thu, 14 Aug 2014 15:00:00 GMT Nina Zipkin