Public Relations The latest news, videos, and discussion topics on Public Relations en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Thu, 28 Aug 2014 11:00:00 GMT Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls Public companies have much to gain from the power of video to showcase their executives and their message. Thu, 28 Aug 2014 11:00:00 GMT Ben Chodor You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites The language professional peers understand is often confounding to the audience waiting to listen to your story. Wed, 27 Aug 2014 14:30:00 GMT Jennifer Connelly Are You Ready for a PR Firm? Before you reach out to a public-relations firm, make sure you answer these three questions. Thu, 21 Aug 2014 18:30:00 GMT Scott Willyerd 5 Steps Toward Building Influence as a Great Thought Leader Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand. Wed, 20 Aug 2014 23:00:00 GMT Shana Starr A PR Insider Reveals the Secret Lives of Successful People The popular images of what makes for success is really a recipe for burnout that successful people know to avoid. Thu, 14 Aug 2014 23:00:00 GMT Katherine Keller How Scoring Celebrity Clients Can Take Your Business to the Next Level High-profile customers confer benefits beyond the sheer monetary value of the stipend. Thu, 14 Aug 2014 19:30:00 GMT Marley Majcher 4 Ways Startups Can Build Relationships With Reporters If you think reporters are scary, don't. They're human beings, too. Thu, 14 Aug 2014 15:30:00 GMT Colleen Kennedy Is Your Startup Ready for the Spotlight? Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press. Thu, 14 Aug 2014 15:00:00 GMT Nina Zipkin Strategic Tips for Writing Contributed Articles PR firms need to do a better job of educating clients about whatÂ’s required of them in the age of the Internet. Thu, 14 Aug 2014 10:30:00 GMT Rebekah Epstein 4 Ways to Get Media Attention Without a Press Release Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective. Tue, 12 Aug 2014 13:30:00 GMT John Egan Think Like a DJ and 'Borrow' Elements of Great PR Campaigns You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts. Mon, 11 Aug 2014 19:30:00 GMT Heather Whaling 5 Great Ways to Measure PR Success There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job. Fri, 08 Aug 2014 12:30:00 GMT Rebecca Scully Power Up Your PR Strategy With Big Data Using these large sets of information can help create stories that are targeted to your audience. Thu, 07 Aug 2014 18:30:00 GMT Zach Cutler 4 Insider Tips to Reach Tech Reporters Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about. Thu, 31 Jul 2014 17:30:00 GMT Zach Cutler 7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz In the age of social media, the best publicity stunt reverberates with many echoes. Fri, 25 Jul 2014 16:30:00 GMT Sheena Tahilramani Are Gun Bans the Right Political Move for Brands? Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue. Mon, 21 Jul 2014 13:00:00 GMT Beki Winchel The 6 PR Tips Every Startup Should Employ ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips. Thu, 03 Jul 2014 19:00:00 GMT Shana Starr 7 Ways to Leverage an App's Press Coverage with Investors If you've already scored some good media coverage, use it to your benefit when trying to score funding. Thu, 03 Jul 2014 17:30:00 GMT Zach Cutler The 5 Secret Ingredients Needed to Build a Great PR Team Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business. Tue, 24 Jun 2014 14:30:00 GMT Craig Cincotta The 7 Critical Success Factors for a Services Business Unlike with products, whether your business thrives depends almost entirely on you and your skills. Fri, 20 Jun 2014 15:30:00 GMT Martin Zwilling