Public Relations The latest news, videos, and discussion topics on Public Relations en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Fri, 25 Jul 2014 16:30:00 GMT 7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz In the age of social media, the best publicity stunt reverberates with many echoes. Fri, 25 Jul 2014 16:30:00 GMT Sheena Tahilramani Are Gun Bans the Right Political Move for Brands? Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue. Mon, 21 Jul 2014 13:00:00 GMT Beki Winchel The 6 PR Tips Every Startup Should Employ ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips. Thu, 03 Jul 2014 19:00:00 GMT Shana Starr 7 Ways to Leverage an App's Press Coverage with Investors If you've already scored some good media coverage, use it to your benefit when trying to score funding. Thu, 03 Jul 2014 17:30:00 GMT Zach Cutler The 5 Secret Ingredients Needed to Build a Great PR Team Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business. Tue, 24 Jun 2014 14:30:00 GMT Craig Cincotta The 7 Critical Success Factors for a Services Business Unlike with products, whether your business thrives depends almost entirely on you and your skills. Fri, 20 Jun 2014 15:30:00 GMT Martin Zwilling Taming Online Customer Bullies, Cranks and the Like The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive. Thu, 12 Jun 2014 21:30:00 GMT Chip R. Bell Build Credibility for Your Brand by Taking Home Industry Awards First find the most appropriate awards to apply for, get your nominations in order and hope for the best. Thu, 12 Jun 2014 21:00:00 GMT Zach Cutler Why 'Pixie-Dust' PR Programs Are Bad for Startups Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming. Wed, 11 Jun 2014 21:30:00 GMT Melissa Cohen Why the PR Industry is Ripe for Disruption From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too. Tue, 10 Jun 2014 13:00:00 GMT Anna Ruth Williams PR is the Star of Our Integrated Communications Universe Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business. Tue, 10 Jun 2014 11:00:00 GMT Jennifer Connelly Why Investor Relations and Public Relations Should Work in Harmony It's high time these two teams involved in promoting a company should coordinate their efforts. Fri, 06 Jun 2014 18:00:00 GMT Paula Phelan Want to Get the Most Out of Your PR Pro? Follow These 5 Tips. Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm. Tue, 03 Jun 2014 16:30:00 GMT Leta Soza Synergize Marketing Efforts to Gain New Customers With press coverage, social media outreach and blog content, you should attract new users to your product. Thu, 29 May 2014 20:00:00 GMT Zach Cutler Clear Your Mind, Be the Brand and Take the Social-Media Spotlight When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage. Thu, 29 May 2014 19:30:00 GMT Alice Martin How to Get the Word Out About a Product Adored by Customers Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships. Wed, 28 May 2014 19:00:00 GMT Taryn Langer Worried About Managing a Company Crisis? Take These 4 Proactive Steps Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm. Fri, 23 May 2014 19:00:00 GMT Patrick Proctor Under Armour Just Proved Human Decency Is the Best PR Get your tissues out. After a 4-year-old boy was attacked by a dog while wearing his favorite Under Armour T-shirt, the company reached out with a heartening gift. Fri, 23 May 2014 14:42:00 GMT Geoff Weiss Managing and Organizing an Effective PR Strategy on a Budget Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck. Wed, 21 May 2014 17:00:00 GMT Taryn Langer The Very First PR Step a Startup Needs to Take Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media. Wed, 14 May 2014 17:30:00 GMT Taryn Langer