News and Articles About Public Relations
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all thats needed for the PR approach.
The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Don't expect to look good in the media, or even be placed, if you are committing these errors.
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Public companies have much to gain from the power of video to showcase their executives and their message.
The language professional peers understand is often confounding to the audience waiting to listen to your story.
Before you reach out to a public-relations firm, make sure you answer these three questions.
Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
The popular images of what makes for success is really a recipe for burnout that successful people know to avoid.
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
If you think reporters are scary, don't. They're human beings, too.
Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
PR firms need to do a better job of educating clients about whats required of them in the age of the Internet.
Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Using these large sets of information can help create stories that are targeted to your audience.
Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
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