News and Articles About Public Relations
Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Public companies have much to gain from the power of video to showcase their executives and their message.
The language professional peers understand is often confounding to the audience waiting to listen to your story.
Before you reach out to a public-relations firm, make sure you answer these three questions.
Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
The popular images of what makes for success is really a recipe for burnout that successful people know to avoid.
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
If you think reporters are scary, don't. They're human beings, too.
Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
PR firms need to do a better job of educating clients about whats required of them in the age of the Internet.
Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Using these large sets of information can help create stories that are targeted to your audience.
Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
In the age of social media, the best publicity stunt reverberates with many echoes.
Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
If you've already scored some good media coverage, use it to your benefit when trying to score funding.
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Unlike with products, whether your business thrives depends almost entirely on you and your skills.
The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.