Public Relations
Control the Way People Think About You Using These Secrets From a Publicity Strategist
Ulyses Osuna discusses PR strategies for shaping personal brands and controlling the narrative.
How PR Can Build Trust and Credibility for Real Estate Brands
Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands.
Struggling to Find Content Ideas for Your Business? Use This Effective Strategy to Unlock Endless Inspiration.
Always keep your objective and audience in mind, and showcase the relevant side of your expertise accordingly.
Why Startups Should Invest in Public Relations Right Now
Should you wait until you fundraise to invest in PR? The short answer is a resounding no. Here's why.
How to Make PR Campaigns Customer-Focused Instead of Company-Focused
The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.
Why AI-Forward Communication is the Future of Public Relations
Embracing AIFC is not merely an option for PR professionals — it is imperative for those seeking to lead in an increasingly complex and dynamic media landscape.
10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024
The age-old question "How much should a company spend on PR?" echoes through boardrooms, with organizations seeking a magic formula for budget allocation. Here are 10 things you need to consider.
How to Align Your PR and Marketing Strategies to Get More Out of Both
A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier.
5 PR Tips Any Company Can Use to Get Media Coverage
You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.
Several Leaders Got Themselves in Trouble for Communication Blunders Last Year — Here's How You Can Avoid Becoming One of Them.
From relying too heavily on AI to not expecting the unexpected, here's how to communicate effectively as a leader in the year ahead — and avoid needless controversy in the process.
4 Trends That Are Defining the New Era of PR
PR agencies that embrace these four changes will lead the way in the future.
PR Isn't Everyone's Forte. Is It Time For You to Bring in the Pros?
A PR expert explains how and when you can tell you need to level up your PR game and stop trying to do it all on your own.
Five Ways To Ensure A Successful 2024 Public Relations Plan For Your Business
When planning for 2024, businesses should definitely factor in being agile and forward thinking.
5 Innovative PR Strategies to Boost Your Brand in 2024
Let this year be where your brand's story becomes not just told but celebrated.
Do You Need a PR or Marketing Professional? Here's the Difference
Public relations and marketing go hand in hand and complement each other to achieve a similar end goal.