News and Articles About Public Relations
Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
That staple of 20th century PR is still essential in the digital age.
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
America cherishes football. Few other brands could survive handling such a messy crisis as badly as pro football has the abuse scandals of recent weeks.
You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
A few simple steps can change your pitch from one that gets ignored into one that is adored.
Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Don't expect to look good in the media, or even be placed, if you are committing these errors.
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Public companies have much to gain from the power of video to showcase their executives and their message.
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