Public Relations

News and Articles About Public Relations

Is Any Publicity Good Publicity?

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
From Entrepreneur to Icon in Five Steps

From Entrepreneur to Icon in Five Steps

As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
How to Get Your Product into the Hands of a Celebrity

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Five Truths About Social Media Marketing

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Five Lies About Social Media Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
A Lesson in Apologies from TOMS Shoes

A Lesson in Apologies from TOMS Shoes

When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
Insights: The Best Way to Engage Industry Influencers

Insights: The Best Way to Engage Industry Influencers

Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
John Jantsch on Building Better Relationships, Faster, Using Social Media

John Jantsch on Building Better Relationships, Faster, Using Social Media

The business author talks about following up with people you want to connect with on social media.
Tips to Consider When You're Ready to Sell

Tips to Consider When You're Ready to Sell

HARO founder Peter Shankman shares insight from the sale of his business.
Inside the Mind of Go Daddy's Controversial Founder

Inside the Mind of Go Daddy's Controversial Founder

Bob Parsons on his unapologetic approach to business and life.
How to Build Your Own Brand Buzz

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
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