Public Relations

News and Articles About Public Relations

7 Big Changes in the PR Landscape Every Business Should Know About
Public Relations

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
Rebekah Iliff
5 Tips to Rehab Your Pitch
Public Relations

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
Renée Warren
How to Fire Back at an Angry Customer on Social Media
Social Media

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Peter Gasca
How to Respond to a Negative News Story About Your Company
Public Relations

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Brad Phillips
Want to Start a PR Firm? Focus on These 4 Things First.
Ask the Expert

Want to Start a PR Firm? Focus on These 4 Things First.

Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Sabrina Horn
The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)
Mistakes

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Nina Zipkin
Have a Burning Business Question? Ask the Expert: Sabrina Horn.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Andrea Huspeni
5 Big Mistakes Entrepreneurs Make With Their PR Efforts
Public Relations

5 Big Mistakes Entrepreneurs Make With Their PR Efforts

Don't expect to look good in the media, or even be placed, if you are committing these errors.
Brittany Walters-Bearden
5 Reasons That Reporter Isn't Calling You Back
Media Coverage

5 Reasons That Reporter Isn't Calling You Back

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Gil Rudawsky
Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion
Mistakes

Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion

Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Geoff Weiss
Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls

Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls

Public companies have much to gain from the power of video to showcase their executives and their message.
Ben Chodor
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
Public Relations

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.
Jennifer Connelly
Are You Ready for a PR Firm?
Public Relations

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.
Scott Willyerd
5 Steps Toward Building Influence as a Great Thought Leader
Thought Leadership

5 Steps Toward Building Influence as a Great Thought Leader

Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
Shana Starr