Public Relations

News and Articles About Public Relations

PR is the Star of Our Integrated Communications Universe
Brand Reputation

PR is the Star of Our Integrated Communications Universe

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Jennifer Connelly
Why Investor Relations and Public Relations Should Work in Harmony
Marketing

Why Investor Relations and Public Relations Should Work in Harmony

It's high time these two teams involved in promoting a company should coordinate their efforts.
Paula Phelan
Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.
Public Relations

Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
Leta Soza
Synergize Marketing Efforts to Gain New Customers
Online Marketing

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
Zach Cutler
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Social Media Marketing

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Alice Martin
How to Get the Word Out About a Product Adored by Customers
Ask the Expert

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Taryn Langer
Worried About Managing a Company Crisis? Take These 4 Proactive Steps
Crisis Management

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Patrick Proctor
Under Armour Just Proved Human Decency Is the Best PR
Public Relations

Under Armour Just Proved Human Decency Is the Best PR

Get your tissues out. After a 4-year-old boy was attacked by a dog while wearing his favorite Under Armour T-shirt, the company reached out with a heartening gift.
Geoff Weiss
Managing and Organizing an Effective PR Strategy on a Budget
Ask the Expert

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Taryn Langer
The Very First PR Step a Startup Needs to Take
Ask the Expert

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Taryn Langer
Have a Burning Business Question? Ask the Expert: Taryn Langer.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Andrea Huspeni
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Reputation Management

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Jennifer Connelly
Pitching Practice: A PR-Checklist for Early-Stage Startups
Publicity

Pitching Practice: A PR-Checklist for Early-Stage Startups

Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
Peter Kazanjy
Getting Publicity When You Aren't the Next Billion-Dollar Company
Publicity

Getting Publicity When You Aren't the Next Billion-Dollar Company

When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
Rebekah Iliff