News and Articles About Public Relations
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Follow these tips for bouncing back from a bad public relations situation.
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
Local business competitions are growing more popular. Is it time for your company to enter one?
At this year's SXSW Interactive Festival, Austin entrepreneur Lyn Graft gives tips on how to get investors and customers excited about your new business.
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
Getting quoted, giving speeches and writing articles are great ways to market your business.
Don't wait until trouble hits to plan a response to an emergency. Here are some long- and short-term strategies to help you weather any storm.
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Social-media makes even the best marketers forget everything they already know about marketing.
When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
The business author talks about following up with people you want to connect with on social media.
HARO founder Peter Shankman shares insight from the sale of his business.
Bob Parsons on his unapologetic approach to business and life.
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