Public Relations

News and Articles About Public Relations

How We Made $10,000 Using These 5 Content Marketing Tactics

How We Made $10,000 Using These 5 Content Marketing Tactics

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
An 8-Step Guide to Managing Negative PR

An 8-Step Guide to Managing Negative PR

Follow these tips for bouncing back from a bad public relations situation.
3 Ways to Land Media Attention Without a News Pitch

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
The Most Bizarre and Dramatic Executive Blog You Might Ever Read

The Most Bizarre and Dramatic Executive Blog You Might Ever Read

Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
5 PR Tips From Bond, James Bond

5 PR Tips From Bond, James Bond

The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
In a PR Crisis, There's No Room for 'No Comment'

In a PR Crisis, There's No Room for 'No Comment'

When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.

3 Things Your Media Pitch Doesn't Need

When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
Forget Reality TV.  Business Owners Benefit from Local Contests

Forget Reality TV. Business Owners Benefit from Local Contests

Local business competitions are growing more popular. Is it time for your company to enter one?
How to Find the 'Goosebumps' Moment in Your Startup Story

How to Find the 'Goosebumps' Moment in Your Startup Story

At this year's SXSW Interactive Festival, Austin entrepreneur Lyn Graft gives tips on how to get investors and customers excited about your new business.
How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
12 Ways to Become a Recognized Expert

12 Ways to Become a Recognized Expert

Getting quoted, giving speeches and writing articles are great ways to market your business.
How to Maintain Clients' Trust While Managing a Crisis

How to Maintain Clients' Trust While Managing a Crisis

Don't wait until trouble hits to plan a response to an emergency. Here are some long- and short-term strategies to help you weather any storm.
Is Any Publicity Good Publicity?

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
From Entrepreneur to Icon in Five Steps

From Entrepreneur to Icon in Five Steps

As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
How to Get Your Product into the Hands of a Celebrity

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Five Truths About Social Media Marketing

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Five Lies About Social Media Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
A Lesson in Apologies from TOMS Shoes

A Lesson in Apologies from TOMS Shoes

When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
Insights: The Best Way to Engage Industry Influencers

Insights: The Best Way to Engage Industry Influencers

Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
John Jantsch on Building Better Relationships, Faster, Using Social Media

John Jantsch on Building Better Relationships, Faster, Using Social Media

The business author talks about following up with people you want to connect with on social media.
Tips to Consider When You're Ready to Sell

Tips to Consider When You're Ready to Sell

HARO founder Peter Shankman shares insight from the sale of his business.
Inside the Mind of Go Daddy's Controversial Founder

Inside the Mind of Go Daddy's Controversial Founder

Bob Parsons on his unapologetic approach to business and life.

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