News and Articles About Public Relations
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Social-media makes even the best marketers forget everything they already know about marketing.
When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
The business author talks about following up with people you want to connect with on social media.
HARO founder Peter Shankman shares insight from the sale of his business.
Bob Parsons on his unapologetic approach to business and life.
You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.