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Today's Most Read
Don't Fall for These 12 Mental Money Traps
The Essential Ingredients to Startup Success
These Young College Dropouts Built a $14 Million Company in Just Over a Year
30 or Older? Sorry, You'll Have to Pay Twice as Much to Use Tinder's New Premium Features.
5 Things I Learned About Successful Startups From Steve Jobs
News and Articles About Public Relations
Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion
Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Though Few Have, Now Is the Right Time to Embrace Video Earnings Calls
Public companies have much to gain from the power of video to showcase their executives and their message.
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
The language professional peers understand is often confounding to the audience waiting to listen to your story.
Are You Ready for a PR Firm?
Before you reach out to a public-relations firm, make sure you answer these three questions.
5 Steps Toward Building Influence as a Great Thought Leader
Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
A PR Insider Reveals the Secret Lives of Successful People
The popular images of what makes for success is really a recipe for burnout that successful people know to avoid.
How Scoring Celebrity Clients Can Take Your Business to the Next Level
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
4 Ways Startups Can Build Relationships With Reporters
If you think reporters are scary, don't. They're human beings, too.
Is Your Startup Ready for the Spotlight?
Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
Strategic Tips for Writing Contributed Articles
PR firms need to do a better job of educating clients about what's required of them in the age of the Internet.
4 Ways to Get Media Attention Without a Press Release
Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
5 Great Ways to Measure PR Success
There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Power Up Your PR Strategy With Big Data
Using these large sets of information can help create stories that are targeted to your audience.
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