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Today's Most Read
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News and Articles About Public Relations
Are Gun Bans the Right Political Move for Brands?
Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
The 6 PR Tips Every Startup Should Employ
ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
7 Ways to Leverage an App's Press Coverage with Investors
If you've already scored some good media coverage, use it to your benefit when trying to score funding.
The 5 Secret Ingredients Needed to Build a Great PR Team
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
The 7 Critical Success Factors for a Services Business
Unlike with products, whether your business thrives depends almost entirely on you and your skills.
Taming Online Customer Bullies, Cranks and the Like
The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Chip R. Bell
Growing a Business
Build Credibility for Your Brand by Taking Home Industry Awards
First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
Why 'Pixie-Dust' PR Programs Are Bad for Startups
Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
Why the PR Industry is Ripe for Disruption
From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
Anna Ruth Williams
PR is the Star of Our Integrated Communications Universe
Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Why Investor Relations and Public Relations Should Work in Harmony
It's high time these two teams involved in promoting a company should coordinate their efforts.
Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.
Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
Synergize Marketing Efforts to Gain New Customers
With press coverage, social media outreach and blog content, you should attract new users to your product.
Social Media Marketing
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
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