News and Articles About Public Relations

Worried About Managing a Company Crisis? Take These 4 Proactive Steps
Crisis Management

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Patrick Proctor
Under Armour Just Proved Human Decency Is the Best PR
Public Relations

Under Armour Just Proved Human Decency Is the Best PR

Get your tissues out. After a 4-year-old boy was attacked by a dog while wearing his favorite Under Armour T-shirt, the company reached out with a heartening gift.
Geoff Weiss
Managing and Organizing an Effective PR Strategy on a Budget
Ask the Expert

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Taryn Langer
The Very First PR Step a Startup Needs to Take
Ask the Expert

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Taryn Langer
Have a Burning Business Question? Ask the Expert: Taryn Langer.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Andrea Huspeni
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Reputation Management

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Jennifer Connelly
Pitching Practice: A PR-Checklist for Early-Stage Startups
Publicity

Pitching Practice: A PR-Checklist for Early-Stage Startups

Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
Peter Kazanjy
Getting Publicity When You Aren't the Next Billion-Dollar Company
Publicity

Getting Publicity When You Aren't the Next Billion-Dollar Company

When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
Rebekah Iliff
What I Learned About PR From Working With Steve Jobs
Books

What I Learned About PR From Working With Steve Jobs

I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
Fred Cook
Catch the Public's Eyes and Ears as a Storyteller
Storytelling

Catch the Public's Eyes and Ears as a Storyteller

Find out how to tell your story to attract more customers to your franchise or small business.
Joe Prusha
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny
Public Relations

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
Jennifer Maloney
5 Secrets to Talking to the Media (And Not Sounding Like a Fool)
Publicity

5 Secrets to Talking to the Media (And Not Sounding Like a Fool)

Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.
Sabrina Horn
Petrified of Public Speaking? Keep These Tips and Your Audience's Fears in Mind
Public Speaking

Petrified of Public Speaking? Keep These Tips and Your Audience's Fears in Mind

Learn to vanquish the anxiety that arises before a presentation. Provide valuable real-life examples and don't forget the takeaway points.
Rebekah Epstein
7 Power Tools of Persuasion
Communication strategies

7 Power Tools of Persuasion

Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
Bill McGowan