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News and Articles About Public Relations
How to Get PR for Your Startup
Step one to getting people to pay attention to your business is getting the press to pay attention. That can be a challenge.
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Kim Lachance Shandrow
Generate Great PR on a Shoestring Budget With These 5 Tips
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
Connect These 6 People on Your Team With Your PR Firm
To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
The Venerable Press Release Remains the Cornerstone of Public Relations
That staple of 20th century PR is still essential in the digital age.
4 Tips for Getting Your Business in the News Without a Big PR Budget
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
5 PR Takeaways From Watching the NFL Fumble the Ray Rice Scandal
America cherishes football. Few other brands could survive handling such a messy crisis as badly as pro football has the abuse scandals of recent weeks.
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
6 Ways to Ensure a Journalist Will Love Your Pitch
A few simple steps can change your pitch from one that gets ignored into one that is adored.
27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Communication Pros Are Teaching Their Secrets to Small Business
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
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