Public Relations

News and Articles About Public Relations

How to Get the Most From Your PR Firm

These eight tips can enrich a startup's experience with a public relations agency.

Crisis Mode: How to React Over Social Media

Start by acting like a human, not a marketing robot.

Richard Branson on Building a Strong Reputation

Virgin Group's founder on why earning the trust of investors, future partners and suppliers rests on building a strong personal reputation.

3 Ways to Spark Celebrity Buzz Around Your Product

Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.

7 Steps to Get Publicity for Your Business

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.

Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.

10 Questions to Ask Before Hiring a PR Firm

From measuring success to costs and services, here's what you need to know before turning to a public relations firm.

Tips for Pitching the Media

Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.

The 10 Worst PR Disasters of 2012

The events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit.

How We Made $10,000 Using These 5 Content Marketing Tactics

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.

An 8-Step Guide to Managing Negative PR

Follow these tips for bouncing back from a bad public relations situation.

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.

The Most Bizarre and Dramatic Executive Blog You Might Ever Read

Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.

5 PR Tips From Bond, James Bond

The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.

In a PR Crisis, There's No Room for 'No Comment'

When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.

3 Things Your Media Pitch Doesn't Need

When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.

Forget Reality TV. Business Owners Benefit from Local Contests

Local business competitions are growing more popular. Is it time for your company to enter one?

How to Find the 'Goosebumps' Moment in Your Startup Story

At this year's SXSW Interactive Festival, Austin entrepreneur Lyn Graft gives tips on how to get investors and customers excited about your new business.

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.

12 Ways to Become a Recognized Expert

Getting quoted, giving speeches and writing articles are great ways to market your business.

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