Publicity The latest news, videos, and discussion topics on Publicity en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Wed, 17 Sep 2014 14:30:00 GMT The Best Way to Market a Niche Company To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information. Wed, 17 Sep 2014 14:30:00 GMT Sabrina Horn How to Respond to a Negative News Story About Your Company Freezing out a reporter should be your last resort. Try one of these less extreme responses instead. Thu, 11 Sep 2014 12:00:00 GMT Brad Phillips Want to Start a PR Firm? Focus on These 4 Things First. Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm. Wed, 10 Sep 2014 22:30:00 GMT Sabrina Horn Have a Burning Business Question? Ask the Expert: Sabrina Horn. Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries. Wed, 03 Sep 2014 16:30:00 GMT Andrea Huspeni Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb Sleep tight. The furniture is already assembled and you get to keep the sheets. Fri, 22 Aug 2014 16:39:00 GMT Laura Entis Are You Ready for a PR Firm? Before you reach out to a public-relations firm, make sure you answer these three questions. Thu, 21 Aug 2014 18:30:00 GMT Scott Willyerd 5 Steps Toward Building Influence as a Great Thought Leader Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand. Wed, 20 Aug 2014 23:00:00 GMT Shana Starr Want to Generate Buzz? Create Your Own Holiday. Coming up with your own holiday can be a magnet for publicity, social attention and more sales. Here's how to do it. Fri, 15 Aug 2014 12:00:00 GMT Joan Stewart 6 Not-So-Obvious Places to Find Your Target Market Your ideal customers are out there waiting for you. Here's how to find them. Fri, 01 Aug 2014 11:30:00 GMT Joan Stewart 4 Insider Tips to Reach Tech Reporters Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about. Thu, 31 Jul 2014 17:30:00 GMT Zach Cutler Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions. Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response. Thu, 17 Jul 2014 17:10:00 GMT Nina Zipkin An Easy Way to Get Publicity: Talk About the Weather There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather. Thu, 17 Jul 2014 13:30:00 GMT Joan Stewart How to Make Your Logo Memorable These tips can help you design a logo that stands out from the competition's. Wed, 16 Jul 2014 15:00:00 GMT Nina Zipkin The 6 PR Tips Every Startup Should Employ ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips. Thu, 03 Jul 2014 19:00:00 GMT Shana Starr The 5 Secret Ingredients Needed to Build a Great PR Team Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business. Tue, 24 Jun 2014 14:30:00 GMT Craig Cincotta Being Interviewed by the Press? Here's How to Prepare. Put your best foot forward when talking to reporters. Tue, 17 Jun 2014 15:14:00 GMT Todd Henry How to Get Publicity When You Have No News to Share Tips for getting media attention for your business, even if you don't have a new product, service or website to brag about. Mon, 16 Jun 2014 17:30:00 GMT Joan Stewart Want to Get the Most Out of Your PR Pro? Follow These 5 Tips. Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm. Tue, 03 Jun 2014 16:30:00 GMT Leta Soza Synergize Marketing Efforts to Gain New Customers With press coverage, social media outreach and blog content, you should attract new users to your product. Thu, 29 May 2014 20:00:00 GMT Zach Cutler 4 Secrets to Pitching Your App to Reporters Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying. Thu, 22 May 2014 15:00:00 GMT Zach Cutler