Publicity: Page 6
Twinkies Maker Hostess to Go Public Under New Owner
Hostess Brands LLC, the maker of Twinkies and Ding Dongs, said an affiliate of private equity firm Gores Group will buy the company in a $725 million deal and take it public.
This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes
Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
5 Ways to Generate Publicity for Your Company
You need a story to tell and be available to tell it whenever a journalist is willing to listen.
The PR Secrets to a Successful Soft Launch
Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
The Secrets to Getting Journalists to Notice Your Pitch
Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
How to Be the Entrepreneur Reporters Call First
You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
The 'When' and 'How' of Using PR Correctly
Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
She is looking to take your questions PR, brand messaging, marketing and advertising.
Here's How to Write PR Copy That Will Get Your Business Noticed
Here are tips to help you write compelling copy more quickly -- whether for emails, tweets or press releases.
Why References Work Better Than Classic Vanilla Ads
Is this the Future of Non-Blockable Advertising? Here's what smart businesses aren't telling you about their marketing strategy
5 Things Not to Do When Pitching Journalists
From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.