Publishing: Page 2

Marketing

The 9 Dos and Don'ts of Book Signing Events

Book signing events are a great way to promote an author's work, engage with readers and gain new fans — but they can also be intimidating if you're not prepared.

Business News

Book Thief Evades Prison Time and Will Pay $88,000 in Restitution

Filippo Bernardini pleaded guilty to stealing more than 1,000 unpublished manuscripts in an elaborate phishing scheme.

Growing a Business

Want Your Self-Published Book in Bookstores? Here are 3 Major Tips On How to Make It Happen.

As a publisher for over eight years, here are some of my best tips for how to self-publish a book in a way that will increase your chances of seeing it in bookstores.

Thought Leaders

Top 7 Questions About Publishing a Book That Every Entrepreneur Needs to Know

Here are the top seven questions and answers entrepreneurs need to know about writing and publishing a book.

Business News

'This Is the Way It's Always Been': HarperCollins Workers Fight to End Historic Cycle of Unfair Wages

An employee on the HarperCollins picket lines shares what the experience has been like – and why the problems strikers are addressing are universal to the entire publishing industry.

News and Trends

Merlinwand Raises INR 1 Crore In Seed Funding

The fund raised will be used on launching more story books for corporate gifting and grownups, marketing and creating brand awareness while branching out into the UK and US markets

Growing a Business

Writing a Book? Start Amplifying Your Personal Brand Now.

A book can increase your credibility as an entrepreneur, but launching a book without a strong personal brand might mean leaving money on the table.

Entrepreneurs

Startup Spotlight: Tech Platform Hikayati Promotes Inclusive Representation By Producing Personalized Children's Books For The MENA Region

Launched in 2021 by Asif Mugloo, Hikayati is a technology-based publisher that produces physical storybooks in Arabic and English that have been personalized end-to-end for young children.

Cryptocurrency / Blockchain

Let's Discuss Whether NFTs Drive Publisher Revenue

'Rolling Stone' and others have done it, but is minting an NFT the most rewarding way to monetize editorial archives? The jury's still in.

Thought Leaders

Should You Self-Publish Your Book?

The advantages of self-publishing versus chasing down a traditional publishing contract are numerous.

Marketing

How to Get Media Attention for Your Book

Don't believe the lie that you need a traditional publisher to get mainstream media attention. You just have to master the art of pitching yourself with these three tips.

Growing a Business

How to Get Your Book Out of Your Head and Into Reality

At least 95 percent of people who want to write a book never get started -- don't become one of them.

Thought Leaders

How to Write and Get Your Book Published

Here's how to take your idea from the land of dreams to bookstores.

Leadership

Writing a Book to Grow Your Thought Leadership? Here's What You Shouldn't Waste Your Time Worrying About.

When it comes to launching their first book, many entrepreneurs sweat the small stuff while ignoring what really matters.

Science & Technology

3 Impacts of AI in the Machine Translation Industry

Recent advances have proven superb results that can provide multiple opportunities for entrepreneurs.