Rebranding The latest news, videos, and discussion topics on Rebranding en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Thu, 18 Sep 2014 20:00:00 GMT Leading, and Surviving, a Company Rebranding Effort Advance your company’s legacy by transforming it. Tread carefully with key constituency groups. Thu, 18 Sep 2014 20:00:00 GMT Jim Freeze The 8 Must-Follow Rules for Rebranding Your Company (Infographic) Rebranding is risky business. Before you take the leap, seriously think over these major do’s and don'ts, backed by real examples of rebranding successes and nightmares. Wed, 10 Sep 2014 17:15:00 GMT Kim Lachance Shandrow The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century. Wed, 03 Sep 2014 20:00:00 GMT Constance Aguilar CVS Rebrands Itself With Renewed Commitment to Healthcare In an effort to position itself as a go-to healthcare source, the drugstore rolled out a new name, along with an anti-smoking campaign. Wed, 03 Sep 2014 18:46:00 GMT Nina Zipkin Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard." Wed, 03 Sep 2014 18:20:00 GMT Kate Taylor 5 Tips on Rebranding from a Billion-Dollar Expert Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way. Wed, 03 Sep 2014 17:30:00 GMT Kristi Knight The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media. Fri, 29 Aug 2014 19:03:00 GMT Geoff Weiss 4 Basics for Building (or Repairing) Your Personal Brand The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values. Mon, 18 Aug 2014 21:30:00 GMT Lida Citroën Don't Want to Be Pigeonholed? Answer These 3 Questions. If you want to move beyond others’ preconceived notions about you, ask yourself these questions. Mon, 18 Aug 2014 19:30:00 GMT Dorie Clark 3 Tips to Rebrand Without Breaking the Bank Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch. Mon, 11 Aug 2014 22:00:00 GMT Dario Ambrosini Staying on Track While Diversifying a Business Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission. Tue, 29 Jul 2014 21:30:00 GMT Howard Hitchcock With a New Direction, Foursquare Rolls Out a New 'Superhero' Logo The location-based social networking platform continues its rebranding efforts with a new logo. Wed, 23 Jul 2014 19:45:00 GMT Nina Zipkin Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions. Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response. Thu, 17 Jul 2014 17:10:00 GMT Nina Zipkin How to Rebrand Yourself as an Entrepreneur Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity. Wed, 16 Jul 2014 17:30:00 GMT Dorie Clark The 3 Fundamentals for a Successful Rebrand The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself Fri, 27 Jun 2014 20:00:00 GMT Greg Liberman 5 Secrets to Creating an Impactful Brand When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on. Tue, 17 Jun 2014 19:00:00 GMT Melanie Spring From Mundane to Sublime: Turning Ordinary Items Into Must-Haves What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory. Fri, 02 May 2014 16:00:00 GMT Rebekah Epstein New Business? Here Are 5 Tips on How to Craft a Great Brand. For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand. Wed, 16 Apr 2014 11:30:00 GMT Joanna Lord 'Fit Mom' on Strategizing After Online Backlash One fitness entrepreneur explains how she’s using controversy – and a calm, steady hand -- to build a fitness movement. Mon, 14 Apr 2014 14:15:00 GMT Tanya Benedicto Klich How to Position a Brand for Breakthrough Success The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering. Tue, 08 Apr 2014 19:30:00 GMT Gary Smith