Rebranding The latest news, videos, and discussion topics on Rebranding en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Mon, 18 Aug 2014 21:30:00 GMT 4 Basics for Building (or Repairing) Your Personal Brand The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values. Mon, 18 Aug 2014 21:30:00 GMT Lida Citroën Don't Want to Be Pigeonholed? Answer These 3 Questions. If you want to move beyond others’ preconceived notions about you, ask yourself these questions. Mon, 18 Aug 2014 19:30:00 GMT Dorie Clark 3 Tips to Rebrand Without Breaking the Bank Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch. Mon, 11 Aug 2014 22:00:00 GMT Dario Ambrosini Staying on Track While Diversifying a Business Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission. Tue, 29 Jul 2014 21:30:00 GMT Howard Hitchcock With a New Direction, Foursquare Rolls Out a New 'Superhero' Logo The location-based social networking platform continues its rebranding efforts with a new logo. Wed, 23 Jul 2014 19:45:00 GMT Nina Zipkin Love It or Hate It? Airbnb's New Logo Receives Mixed Reactions. Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response. Thu, 17 Jul 2014 17:10:00 GMT Nina Zipkin How to Rebrand Yourself as an Entrepreneur Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity. Wed, 16 Jul 2014 17:30:00 GMT Dorie Clark The 3 Fundamentals for a Successful Rebrand The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself Fri, 27 Jun 2014 20:00:00 GMT Greg Liberman 5 Secrets to Creating an Impactful Brand When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on. Tue, 17 Jun 2014 19:00:00 GMT Melanie Spring From Mundane to Sublime: Turning Ordinary Items Into Must-Haves What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory. Fri, 02 May 2014 16:00:00 GMT Rebekah Epstein New Business? Here Are 5 Tips on How to Craft a Great Brand. For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand. Wed, 16 Apr 2014 11:30:00 GMT Joanna Lord 'Fit Mom' on Strategizing After Online Backlash One fitness entrepreneur explains how she’s using controversy – and a calm, steady hand -- to build a fitness movement. Mon, 14 Apr 2014 14:15:00 GMT Tanya Benedicto Klich How to Position a Brand for Breakthrough Success The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering. Tue, 08 Apr 2014 19:30:00 GMT Gary Smith While Everyone Else Saw a Parasite, This Man Saw a Marketable Product One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy. Wed, 12 Mar 2014 17:15:00 GMT Laura Entis How Pawngo Put a Modern Spin on an Old-Fashioned Business A smart rebranding landed this online pawn shop new customers and investors. Mon, 13 Feb 2012 07:00:00 GMT Gwen Moran Home-Remodeling Businesses Get New Business Models These entrepreneurs revamped their businesses to survive the economic downturn. Mon, 02 May 2011 00:00:00 GMT Jason Fell A 'Kingpin' of Reinvention Tom Shannon's chain of bowling alleys breaks the suburb stereotype. Tue, 15 Feb 2011 00:01:00 GMT Rosalind Resnick