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Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery
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The 3 C's of Content Marketing
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Control What You Can
What Brands Can Learn About Storytelling
Shane Snow used his journalism background to found an online platform connecting writers and corporate clients. In the process, he's learned how good, old fashioned storytelling can boost branding.
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