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Why Businesses Should Think Twice About Getting Involved in Political Issues
Especially over social media.
The Price Is Right: Turning a Profit in the Event Planning Business
Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.
The Staff of Entrepreneur Media, Inc.
Word of Mouth
10 Steps to Building an Impeccable Professional Reputation
A good reputation attracts business better than any advertising. Gaining that standing is a process lasting a lifetime.
How to Spin a Bad Online Review
Don't let a negative customer experience define your company's brand. Here's how to fix things.
7 Telltale Signs It's Time to Fire a Client
Some clients simply aren't worth the money they are paying.
The 5 Worst Twitter Marketing Fails of 2014
#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow
5 Reputation Missteps to Avoid During the Holidays
Between the rauckus company party and who you forgot to send a card, the holidays are a surprisingly treacherous time for your personal brand.
5 Crisis Management Tips Olivia Pope Would Endorse
It's always a rude surprise when the walls of a reputation come tumbling down, but also a chance to rebuild.
How to Make Someone Want to Do Business With You
Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
4 Ways Your Virtual Business Can Build Customer Confidence and Credibility
Just because you can't meet face-to-face with your customers, doesn't mean you can't build trust from a distance.
David and Carrie McKeegan
Driving Business - Driving Success
A Solution for Keeping Your Online Business Listings Up to Date
Services such as Yext are helping business owners update their information across multiple online directories.
Social Media Marketing
4 Cool-Headed Strategies for Responding to Negative Comments Online
These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
3 Quick Ways to Build Massive Sales Credibility
Here is how to infuse your sales reps with the confidence and credibility they need to make the big calls and drive the pipeline you expect.
7 Ways to Get People to Believe, Like and Respect You
These timeless practices can be the cornerstone of your everyday reperatoire.
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