Reputation Management

News and Articles About Reputation Management

How to Handle Negative Online Reviews

How to Handle Negative Online Reviews

Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
Yelp Co-Founder: 'There Has Never Been Any Amount of Money You Could Pay Us to Manipulate Reviews'

Yelp Co-Founder: 'There Has Never Been Any Amount of Money You Could Pay Us to Manipulate Reviews'

During a recent reddit AMA, Jeremy Stoppelman fielded questions from business owners about the site's alleged poor practices.
How to Search Your Soul to Get Through a Crisis

How to Search Your Soul to Get Through a Crisis

When things go wrong, we look around for whom to blame. Often, we could benefit from a mirror.
Questions You Need to Consider Before Retweeting Anything on Twitter

Questions You Need to Consider Before Retweeting Anything on Twitter

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
How to Take Control of Your Business' Online Reputation

How to Take Control of Your Business' Online Reputation

Four tips you can implement today to improve your ratings on review sites.
10 Ways to Promote Yourself to Entrepreneurial Success

10 Ways to Promote Yourself to Entrepreneurial Success

It's not enough if you think you're special. Others should think you are too.
Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
New York Cracks Down on Companies That Buy Fake Online Reviews

New York Cracks Down on Companies That Buy Fake Online Reviews

Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

A new round of consumer alerts will be posted on business pages that Yelp suspects of gaming its review system.
10 Questions to Ask When Managing Your Company's Online Reputation

10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
10 Leaders Who Overcame Scandal -- A Playbook for Anthony Weiner

10 Leaders Who Overcame Scandal -- A Playbook for Anthony Weiner

We round up noteworthy politicians, entrepreneurs and business leaders who survived (and thrived) after public scandals.
3 Simple Questions That Can Derail Your Reputation

3 Simple Questions That Can Derail Your Reputation

Reaching out for help is a good thing, as long as you remember to respect other people's time, relationships and expertise.
Got Street Cred? 5 Ways to Build Customer Trust Online

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

Appeal drudges up accusations of review rigging, tilting the site's rating system.
The Ethics Coach on Pirating Software, Copycat Designing and More

The Ethics Coach on Pirating Software, Copycat Designing and More

This month we tackle thorny questions about pirates, extreme imitation and angry creditors.
Yelp Continues to Defend Against Claims of Review Manipulation

Yelp Continues to Defend Against Claims of Review Manipulation

Some business owners are expressing anger and confusion over the site's system for filtering reviews.
The Key to Building a Strong Online Reputation (Infographic)

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
5 Big Brand's Mistakes Solved

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
4 Ways to Spring Clean Your Brand

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
The Ethics Coach on How to Maintain the Integrity of Your Brand

The Ethics Coach on How to Maintain the Integrity of Your Brand

The Ethics Coach offers advice on managing trust and protecting reputation.
Can Lance Armstrong Rebuild His Brand?

Can Lance Armstrong Rebuild His Brand?

The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
What to Do When Customers Get Mean on Social Media

What to Do When Customers Get Mean on Social Media

How dealing with angry customers can be an opportunity to show the world how your company cares about customer service.

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