News and Articles About Reputation Management

Most Companies Don't Get How Customer Service on Social Media Works
Customer Service

Most Companies Don't Get How Customer Service on Social Media Works

A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
Kristin Clifford
Every Little Thing You Do Adds Up to Your Personal Brand
Personal Branding

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
Jim Joseph
Taming Online Customer Bullies, Cranks and the Like
Reputation Management

Taming Online Customer Bullies, Cranks and the Like

The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Chip R. Bell
PR is the Star of Our Integrated Communications Universe
Brand Reputation

PR is the Star of Our Integrated Communications Universe

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Jennifer Connelly
3 Free Websites to Organically Grow Your Presence Online
Building Your Online Presence

3 Free Websites to Organically Grow Your Presence Online

Get your name other there with these platforms where you can show off your expertise.
Matthew Toren
The Price is Right: Turning a Profit in the Event Planning Business
Startup Kit

The Price is Right: Turning a Profit in the Event Planning Business

Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Reputation Management

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Jennifer Connelly
NSA's Cryptic Tweet Was Actually a Recruiting Tool
NSA

NSA's Cryptic Tweet Was Actually a Recruiting Tool

The surveillance agency tweeted out a scrambled message on Monday meant to draw in would-be code breakers.
Nina Zipkin
In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables
Review Sites

In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables

If the internet has created a space where consumers are free to sound off at will on sites like Yelp, to what extent do business owners have the right to respond?
Geoff Weiss
No Brown M&M's: What Van Halen's Insane Contract Clause Teaches Entrepreneurs
Lessons

No Brown M&M's: What Van Halen's Insane Contract Clause Teaches Entrepreneurs

What was thought of a case of rock star excess actually provides a powerful business lesson.
Steve Jones
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism
Reputation Management

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
Nina Zipkin
Want Clients to Know You Before a Pitch? Write a Book.
Publishing

Want Clients to Know You Before a Pitch? Write a Book.

Being an author can help you expand your network of customers by making you an authority on a topic.
Ken Dunn
One Woman's Nasty Emails Go Public, So She Apologizes
Reputation Management

One Woman's Nasty Emails Go Public, So She Apologizes

A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
An Exercise in Compromise: How to Agree to Disagree
Office Etiquette

An Exercise in Compromise: How to Agree to Disagree

A healthy corporate culture ultimately hinges upon a leader's ability to make diplomatic compromises.
Jacqueline Whitmore