News and Articles About Reputation Management
Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
How you sound and dress influence how people perceive you, so be thoughtful and consistent.
It can take hours, and hundreds of dollars in added fees, to try to figure out why your company has been placed in bad standing by the state. Here's how to avoid that.
As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
Fliike can be placed on store counters or in cafe windows where observers can watch the business's reputation ratchet up via the old-school, analog flip display.
The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.
Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
During a recent reddit AMA, Jeremy Stoppelman fielded questions from business owners about the site's alleged poor practices.
When things go wrong, we look around for whom to blame. Often, we could benefit from a mirror.
How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
Four tips you can implement today to improve your ratings on review sites.
It's not enough if you think you're special. Others should think you are too.
Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
A new round of consumer alerts will be posted on business pages that Yelp suspects of gaming its review system.
What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
We round up noteworthy politicians, entrepreneurs and business leaders who survived (and thrived) after public scandals.
Reaching out for help is a good thing, as long as you remember to respect other people's time, relationships and expertise.
Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
Appeal drudges up accusations of review rigging, tilting the site's rating system.
This month we tackle thorny questions about pirates, extreme imitation and angry creditors.
Some business owners are expressing anger and confusion over the site's system for filtering reviews.
Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.