Reputation Management

News and Articles About Reputation Management

Right or Wrong, You're Not Going to Win the Argument With the Customer
Customer Service

Right or Wrong, You're Not Going to Win the Argument With the Customer

Your profits may take a hit, but it's usually better to just refund or credit a client who feels wronged.
Gene Marks
4 Basics for Building (or Repairing) Your Personal Brand
Reputation Management

4 Basics for Building (or Repairing) Your Personal Brand

The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values.
Lida Citroën
Beware of a New Kind of Business Identity Theft
Cyber Security

Beware of a New Kind of Business Identity Theft

Cyber criminals are hacking into review sites to post false information about a business or illegitimate reviews. Find out what you should do.
Joe Ross
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SeaWorld, Southwest Airlines Terminate Partnership Amid 'Blackfish' Fallout
Controversies

SeaWorld, Southwest Airlines Terminate Partnership Amid 'Blackfish' Fallout

While the companies chalked it up to 'shifting priorities,' the announcement comes on the heels of widespread urgings by animal activists.
Geoff Weiss
Most Companies Don't Get How Customer Service on Social Media Works
Customer Service

Most Companies Don't Get How Customer Service on Social Media Works

A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
Kristin Clifford
Every Little Thing You Do Adds Up to Your Personal Brand
Personal Branding

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
Jim Joseph
Taming Online Customer Bullies, Cranks and the Like
Reputation Management

Taming Online Customer Bullies, Cranks and the Like

The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Chip R. Bell
PR is the Star of Our Integrated Communications Universe
Brand Reputation

PR is the Star of Our Integrated Communications Universe

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Jennifer Connelly
3 Free Websites to Organically Grow Your Presence Online
Building Your Online Presence

3 Free Websites to Organically Grow Your Presence Online

Get your name other there with these platforms where you can show off your expertise.
Matthew Toren
The Price is Right: Turning a Profit in the Event Planning Business
Startup Kit

The Price is Right: Turning a Profit in the Event Planning Business

Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Reputation Management

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Jennifer Connelly
NSA's Cryptic Tweet Was Actually a Recruiting Tool
NSA

NSA's Cryptic Tweet Was Actually a Recruiting Tool

The surveillance agency tweeted out a scrambled message on Monday meant to draw in would-be code breakers.
Nina Zipkin
In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables
Review Sites

In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables

If the internet has created a space where consumers are free to sound off at will on sites like Yelp, to what extent do business owners have the right to respond?
Geoff Weiss
No Brown M&M's: What Van Halen's Insane Contract Clause Teaches Entrepreneurs
Lessons

No Brown M&M's: What Van Halen's Insane Contract Clause Teaches Entrepreneurs

What was thought of a case of rock star excess actually provides a powerful business lesson.
Steve Jones