Reputation Management

News and Articles About Reputation Management

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.

Are You Putting Your Company's Good Standing At Risk?

It can take hours, and hundreds of dollars in added fees, to try to figure out why your company has been placed in bad standing by the state. Here's how to avoid that.

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.

A Device That Counts a Business's Facebook 'Likes' in Real Time

Fliike can be placed on store counters or in cafe windows where observers can watch the business's reputation ratchet up via the old-school, analog flip display.

Connect With Angry Customers Before They Yelp

The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.

How to Handle Negative Online Reviews

Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.

Yelp Co-Founder: 'There Has Never Been Any Amount of Money You Could Pay Us to Manipulate Reviews'

During a recent reddit AMA, Jeremy Stoppelman fielded questions from business owners about the site's alleged poor practices.

How to Search Your Soul to Get Through a Crisis

When things go wrong, we look around for whom to blame. Often, we could benefit from a mirror.

Questions You Need to Consider Before Retweeting Anything on Twitter

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.

How to Take Control of Your Business' Online Reputation

Four tips you can implement today to improve your ratings on review sites.

10 Ways to Promote Yourself to Entrepreneurial Success

It's not enough if you think you're special. Others should think you are too.

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.

New York Cracks Down on Companies That Buy Fake Online Reviews

Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.

Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

A new round of consumer alerts will be posted on business pages that Yelp suspects of gaming its review system.

10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.

10 Leaders Who Overcame Scandal -- A Playbook for Anthony Weiner

We round up noteworthy politicians, entrepreneurs and business leaders who survived (and thrived) after public scandals.

3 Simple Questions That Can Derail Your Reputation

Reaching out for help is a good thing, as long as you remember to respect other people's time, relationships and expertise.

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.

Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

Appeal drudges up accusations of review rigging, tilting the site's rating system.

The Ethics Coach on Pirating Software, Copycat Designing and More

This month we tackle thorny questions about pirates, extreme imitation and angry creditors.

Yelp Continues to Defend Against Claims of Review Manipulation

Some business owners are expressing anger and confusion over the site's system for filtering reviews.

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.

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