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News and Articles About Reputation Management
Taming Online Customer Bullies, Cranks and the Like
The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Chip R. Bell
PR is the Star of Our Integrated Communications Universe
Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Building Your Online Presence
3 Free Websites to Organically Grow Your Presence Online
Get your name other there with these platforms where you can show off your expertise.
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
NSA's Cryptic Tweet Was Actually a Recruiting Tool
The surveillance agency tweeted out a scrambled message on Monday meant to draw in would-be code breakers.
In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables
If the internet has created a space where consumers are free to sound off at will on sites like Yelp, to what extent do business owners have the right to respond?
No Brown M&M's: What Van Halen's Insane Contract Clause Teaches Entrepreneurs
What was thought of a case of rock star excess actually provides a powerful business lesson.
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
Want Clients to Know You Before a Pitch? Write a Book.
Being an author can help you expand your network of customers by making you an authority on a topic.
One Woman's Nasty Emails Go Public, So She Apologizes
A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
An Exercise in Compromise: How to Agree to Disagree
A healthy corporate culture ultimately hinges upon a leader's ability to make diplomatic compromises.
7 Deadly Sins Businesses Make With Their Reputation
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Paula Deen Is Cooking Up a Comeback
Paula Deen has received a $75 to $100 million cash injection from private-equity firm Najafi Companies, as a concentrated and passionate fan base continues to rally around the embattled chef.
Yelp Listings, Reviews to Be Featured in Yahoo Search Results
With the partnership, Yahoo's data on local businesses is about to get a lot more detailed.
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