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Developing a Personal Brand Is Overrated
A millennial explains that building a great reputation is not a project for Day 1 at a new gig. Rather, bear down on the work or the assignment. The rest will follow.
Eric M. Ruiz
Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think
Employees at the burrito chain are suing for wage theft in two states.
Why Franchise Owners Have to Be Especially Careful on Social Media
For the franchise world—in which one negative comment can affect an entire system of corporate owners and franchisees—managing your reputation is especially critical.
Fighting Trolls, Spammers and Troublemakers Online
Handle sharp criticism and protect your brand's reputation in these four ways.
Personal Branding For A Better Life
To Raise a Well-Adjusted Adult, Teach Your Kid Early About the Value of Reputation
When we teach our children the value and fragility of their personal reputation they learn who they are, regardless of what others think.
The 7 Essential Steps to Monitoring Your Online Reputation
A simple step-by-step guide to staying on top of what's said about you and your company online.
Right or Wrong, You're Not Going to Win the Argument With the Customer
Your profits may take a hit, but it's usually better to just refund or credit a client who feels wronged.
4 Basics for Building (or Repairing) Your Personal Brand
The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values.
Beware of a New Kind of Business Identity Theft
Cyber criminals are hacking into review sites to post false information about a business or illegitimate reviews. Find out what you should do.
SeaWorld, Southwest Airlines Terminate Partnership Amid 'Blackfish' Fallout
While the companies chalked it up to 'shifting priorities,' the announcement comes on the heels of widespread urgings by animal activists.
Most Companies Don't Get How Customer Service on Social Media Works
A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
Every Little Thing You Do Adds Up to Your Personal Brand
Are you the total package? Work to create the best version of you.
Taming Online Customer Bullies, Cranks and the Like
The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Chip R. Bell
PR is the Star of Our Integrated Communications Universe
Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
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