Reputation Management

News and Articles About Reputation Management

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.

The Ethics Coach on How to Maintain the Integrity of Your Brand

The Ethics Coach offers advice on managing trust and protecting reputation.

Can Lance Armstrong Rebuild His Brand?

The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.

What to Do When Customers Get Mean on Social Media

How dealing with angry customers can be an opportunity to show the world how your company cares about customer service.

5 Ways Social Media Can Ruin Your Reputation

From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.

Yelp to Business Owners: Don't Try to Game Our System

Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.

Got a Bad Yelp Review? Here's What to Do

Consider these three steps for turning a negative review into a positive outcome.

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.

In a PR Crisis, There's No Room for 'No Comment'

When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.

Keeping Passwords Out of the Hands of Hackers

Password thefts at LinkedIn, eHarmony are a cautionary tale for other companies.

How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.

Richard Branson on Disaster Planning

The celebrated entrepreneur shares advice on preparing your business to deal with an emergency.
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