Reputation Management

News and Articles About Reputation Management

Want Clients to Know You Before a Pitch? Write a Book.
Publishing

Want Clients to Know You Before a Pitch? Write a Book.

Being an author can help you expand your network of customers by making you an authority on a topic.
Ken Dunn
One Woman's Nasty Emails Go Public, So She Apologizes
Reputation Management

One Woman's Nasty Emails Go Public, So She Apologizes

A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
An Exercise in Compromise: How to Agree to Disagree
Office Etiquette

An Exercise in Compromise: How to Agree to Disagree

A healthy corporate culture ultimately hinges upon a leader's ability to make diplomatic compromises.
Jacqueline Whitmore
7 Deadly Sins Businesses Make With Their Reputation
Marketing

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Andy Beal
Paula Deen Is Cooking Up a Comeback
Finance

Paula Deen Is Cooking Up a Comeback

Paula Deen has received a $75 to $100 million cash injection from private-equity firm Najafi Companies, as a concentrated and passionate fan base continues to rally around the embattled chef.
Geoff Weiss
Yelp Listings, Reviews to Be Featured in Yahoo Search Results
Technology

Yelp Listings, Reviews to Be Featured in Yahoo Search Results

With the partnership, Yahoo's data on local businesses is about to get a lot more detailed.
Jason Fell
Marketing

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Ann Handley
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The People in Your Life Are Your Personal Brand Team
Growth Strategies

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
Jim Joseph
Make Your Voice and Look an Active Part of Your Brand
Marketing

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.
Jim Joseph
Are You Putting Your Company's Good Standing At Risk?
Growth Strategies

Are You Putting Your Company's Good Standing At Risk?

It can take hours, and hundreds of dollars in added fees, to try to figure out why your company has been placed in bad standing by the state. Here's how to avoid that.
Nellie Akalp
Why Reputation Management Is Critical to Your Personal Brand
Growth Strategies

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
Jim Joseph
A Device That Counts a Business's Facebook 'Likes' in Real Time
Marketing

A Device That Counts a Business's Facebook 'Likes' in Real Time

Fliike can be placed on store counters or in cafe windows where observers can watch the business's reputation ratchet up via the old-school, analog flip display.
Logan Kugler
Connect With Angry Customers Before They Yelp
Growth Strategies

Connect With Angry Customers Before They Yelp

The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.
Katherine Duncan
How to Handle Negative Online Reviews
Marketing

How to Handle Negative Online Reviews

Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
Ivan Ristic
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